Download or read book The Dutch Republic and the Birth of Modern Advertising written by Arthur der Weduwen and published by BRILL. This book was released on 2019-12-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
Download or read book Statistical Reference Index Cumulative Index written by and published by . This book was released on 1994 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Statistical Abstract of the United States written by and published by . This book was released on 2000 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discovering The News written by Michael Schudson and published by . This book was released on 1981-02-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective “news” was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.
Download or read book RSPB Spotlight Badgers written by James Lowen and published by Bloomsbury Publishing. This book was released on 2016-06-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Spotlight series introduces readers to the lives and behaviours of our favourite animals with eye-catching, colour photography and informative expert text. Badgers are elusive wanderers of the night and few mammals are as mysterious. Their nocturnal lifestyle means not many of us have ever glimpsed their monochrome form as they sniff and bustle their way through woodland or across pasture – yet most of us live far closer to a Badger group than we might think. In Spotlight: Badgers James Lowen explores all aspects of their lives including their communal living, feeding habits, as well as the major threats to and conservation support for Badgers. These iconic omnivores are widely represented in folklore and have permeated our popular culture. Generations of children have been entranced by Badger in Kenneth Grahame's book Wind in the Willows, however these determined yet mostly peaceful animals have also been loathed and persecuted for centuries. Badger baiting is thankfully now illegal, but the legal badger cull introduced in 2011 in parts of Gloucestershire and Somerset remains in place following the 2015 general election. With so much politics surrounding Badgers in the UK, it's not easy to get unbiased information. In RSPB Spotlight: Badgers, James Lowen keeps a neutral tone on the debate about Badger culling. He describes the history, from the first Badger found to be infected with bTB in 1972 and the subsequent gassing of setts from 1975 to 1982. He also outlines the RSPB's stance on the Badger cull. As one of the UK's largest landowners, the RSPB oppose Badger culling on their land, in favour of vaccination, cattle testing, bio-security and movement controls.
Download or read book The Trinidad and Tobago Yearbook written by and published by . This book was released on 1927 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Sutures written by Lester D. Friedman and published by Duke University Press. This book was released on 2004-05-06 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA collection of essays on medicine and media from newspapers through film, television, and computers./div
Download or read book Current Index to Journals in Education written by and published by . This book was released on 1998 with total page 1676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Newspaper Press Directory written by and published by . This book was released on 1927 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertisers' guide, containing full particulars of every newspaper, magazine, review, and periodical published in the United Kingdom and the British isles, the newspaper map of the United Kingdom, the continental, American, Indian and colonial papers and a directory of the class papers and periodicals.
Download or read book American Cowboy written by and published by . This book was released on 2007-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published for devotees of the cowboy and the West, American Cowboy covers all aspects of the Western lifestyle, delivering the best in entertainment, personalities, travel, rodeo action, human interest, art, poetry, fashion, food, horsemanship, history, and every other facet of Western culture. With stunning photography and you-are-there reportage, American Cowboy immerses readers in the cowboy life and the magic that is the great American West.
Download or read book 194X written by Andrew Michael Shanken and published by U of Minnesota Press. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Second World War, American architecture was in a state of crisis. The rationing of building materials and restrictions on nonmilitary construction continued the privations that the profession had endured during the Great Depression. At the same time, the dramatic events of the 1930s and 1940s led many architects to believe that their profession--and society itself--would undergo a profound shift once the war ended, with private commissions giving way to centrally planned projects. The magazine Architectural Forum coined the term "194X" to encapsulate this wartime vision of postwar architecture and urbanism. In a major study of American architecture during World War II, Andrew M. Shanken focuses on the culture of anticipation that arose in this period, as out-of-work architects turned their energies from the built to the unbuilt, redefining themselves as planners and creating original designs to excite the public about postwar architecture. Shanken recasts the wartime era as a crucible for the intermingling of modernist architecture and consumer culture. Challenging the pervasive idea that corporate capitalism corrupted the idealism of modernist architecture in the postwar era, 194X shows instead that architecture's wartime partnership with corporate American was founded on shared anxieties and ideals. Business and architecture were brought together in innovative ways, as shown by Shanken's persuasive reading of magazine advertisements for Revere Copper and Brass, U.S. Gypsum, General Electric, and other companies that prominently featured the work of leading progressive architects, including Louis I. Kahn, Eero Saarinen, and Walter Gropius. Although the unexpected prosperity of the postwar era made the architecture of 194X obsolete before it could be built and led to its exclusion from the story of twentieth-century American architecture, Shanken makes clear that its anticipatory rhetoric and designs played a crucial role in the widespread acceptance
Download or read book Using Your Research written by Jim Ollhoff and published by ABDO. This book was released on 2010-09-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a brief guide on how to check facts and use other information in genealogical research.
Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism
Download or read book Guide to Microforms in Print written by and published by . This book was released on 2009 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing Childbirth written by Kim Hensley Owens and published by SIU Press. This book was released on 2015-06-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women seeking to express concerns about childbirth or to challenge institutionalized medicine by writing online birth plans or birth stories exercise rhetorical agency in undeniably feminist ways. In Writing Childbirth: Women’s Rhetorical Agency in Labor and Online, author Kim Hensley Owens explores how women create and use everyday rhetorics in planning for, experiencing, and writing about childbirth. Drawing on medical texts, popular advice books, and online birth plans and birth stories, as well as the results of a childbirth writing survey, Owens considers how women’s agency in childbirth is sanctioned, and how it is not. She examines how women’s rhetorical choices in writing interact with institutionalized medicine and societal norms. Writing Childbirth reveals the contradictory messages women receive about childbirth, their conflicting expectations about it, and how writing and technology contribute to and reconcile these messages and expectations. Demonstrating the value of extending rhetorical investigations of health and medicine beyond patient-physician interactions and the discourse of physicians, Writing Childbirth offers fresh insight into feminist rhetorical agency and technology and expands our understanding of the rhetorics of health and medicine.
