Download or read book Corporate Architecture written by Chris van Uffelen and published by Braun Publish,Csi. This book was released on 2014 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring very different approaches of architecture as a brand message and component of a corporate identity, the examples from around the world gathered in this volume present the whole scope of this extensive topic.
Download or read book The Organizational Complex written by Reinhold Martin and published by MIT Press. This book was released on 2005-09-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical and theoretical analysis of corporate architecture in the United States after the Second World War. The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image—of the corporation as a flexible, integrated system—is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns—images of organic integration designed to regulate new and unstable human-machine assemblages.
Download or read book The Organizational Complex written by Reinhold Martin and published by National Geographic Books. This book was released on 2005-09-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical and theoretical analysis of corporate architecture in the United States after the Second World War. The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image—of the corporation as a flexible, integrated system—is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns—images of organic integration designed to regulate new and unstable human-machine assemblages.
Download or read book Designing a World Class Architecture Firm written by Patrick MacLeamy and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.
Download or read book Enterprise Architecture as Strategy written by Jeanne W. Ross and published by Harvard Business Press. This book was released on 2006 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise architecture defines a firm's needs for standardized tasks, job roles, systems, infrastructure, and data in core business processes. This book explains enterprise architecture's vital role in enabling - or constraining - the execution of business strategy. It provides frameworks, case examples, and more.
Download or read book Corporate Architecture written by Alejandro Bahamón and published by National Geographic Books. This book was released on 2009-08-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. A brand is much more than the product or service that it represents -- it is a whole imaginary world custom-made for the target consumer, and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterized by bold design approaches, surveyed in this sweeping study.
Download or read book The Business of Architecture written by Kathy Denise Dixon and published by Routledge. This book was released on 2017-12-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.
Download or read book Rethinking the Corporation written by Robert M. Tomasko and published by AMACOM/American Management Association. This book was released on 1995 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Downsizing uses lessons and parallels from architecture to provide a blueprint for reevaluating a company's size, structure, and infrastructure. Tomasko explains how leading companies have broadened jobs, replaced departments with teams, and reorganized themselves around their most critical business processes.
Download or read book Building Brands written by Grace Ong Yan and published by Lund Humphries Publishers Limited. This book was released on 2021-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.
Download or read book Architecture and the Corporation written by Thomas Walton and published by Free Press. This book was released on 1988 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Toward an Architecture written by Le Corbusier and published by . This book was released on 2007 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1923, Toward an Architecture had an immediate impact on architects throughout Europe and remains a foundational text for students and professionals. Le Corbusier urges readers to cease thinking of architecture as a matter of historical styles and instead open their eyes to the modern world. Simultaneously a historian, critic, and prophet, he provocatively juxtaposes views of classical Greece and Renaissance Rome with images of airplanes, cars, and ocean liners. Le Corbusier's slogans--such as "the house is a machine for living in"--and philosophy changed how his contemporaries saw the relationship between architecture, technology, and history. This edition includes a new translation of the original text, a scholarly introduction, and background notes that illuminate the text and illustrations.
Download or read book Built Identity written by Kees Christiaanse and published by Birkhaüser. This book was released on 2007 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents reinsurance firm Swiss Re's built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hönig with the participating architects: Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, and St cheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression.
Download or read book Competing by Design written by David Nadler and published by Oxford University Press. This book was released on 1997-07-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As David A. Nadler and Michael L. Tushman show, the last remaining source of truly sustainable competitive advantage lies in "organizational capabilities": the unique ways each organization structures its work, builds its cultures, and motivates its people to achieve clearly articulated aspirations and strategic objectives.
Download or read book The World by Design written by A. Eugene Kohn and published by RosettaBooks. This book was released on 2019-10-08 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies
Download or read book The Organization and Architecture of Innovation written by Thomas John Allen and published by Routledge. This book was released on 2007 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on his pioneering work on the management of technology and innovation in his first book, Managing the Flow of Technology, Thomas J. Allen is joined by award-winning architect Gunter Henn in this book that explores the combined use of two management tools to make the innovation process most effective: organizational structure and physical space. Demonstrating how organizational structure and physical space each affect communication, the book illustrates how organizations can transform for innovation. Allen and Henn illustrate their points with discussions of well-known buildings around the world, including Audi's corporate headquarters, Steelcase's corporate design center, and the Corning Glass Becker building. An integrative case study illustrates how organizational structure and physical space were combined successfully to promote innovation for the BMW Group.
Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Download or read book Dynamic Enterprise Architecture written by Roel Wagter and published by John Wiley & Sons. This book was released on 2005-02-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an approach to enterprise architecture, which enables corporations to achieve their business objectives faster. Focusing on the governance of IT in the organization, it provides tangible tools, advice and strategies for implementing and designing the architectural process within a corporation that will make a major contribution in driving the business forward and achieve its goals.
