Download or read book Approaches to Audiences written by Roger Dickinson and published by Bloomsbury Academic. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Download or read book How Audiences Decide written by Richard O. Young and published by Taylor & Francis. This book was released on 2011-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

Download or read book Approaches to Audiences written by Roger Dickinson and published by Hodder Education. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some of the most important landmark articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of up to the minute work written specifically for this volume by key authors working in the field. Part one looks at the impact and influence of the media on society, Parp two looks at studies of the individual in the audience and Parp three looks at audiences in from perspectives of cultures, communities and families.

Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Download or read book Engaging Audiences written by B. McConachie and published by Springer. This book was released on 2008-11-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insights from neuroscience and evolutionary theory to examine the dynamics of conscious attention, empathy and memory in theatre goers.

Download or read book Creative Explorations written by David Gauntlett and published by Routledge. This book was released on 2007-05-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon an array of disciplines from neuroscience to philosophy, and art to social theory, David Gauntlett here explores the ways in which researchers can embrace people's everyday creativity in order to understand social experience.

Download or read book The Ceremonial of Audience written by Eva Orthmann and published by V&R Unipress. This book was released on 2019-11-11 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiences are among the dominant elements of courtly life and may be referred to as a central aspect of representation of power in many societies. Audiences also served as a stage for negotiation and political decision-making. Beyond that, the ceremonial of audience acted as an integrative factor, strengthening the connections between the ruler and his subjects, the élite and his dynastic background. It thus reflects the structure, or at least the intended structure of rule, and allows us to get insight into the perception of the ruler in the respective society. This volume offers an approach to forms and structures of audiences in different epochs and regions. Choosing a transcultural and diachronic perspective, it aims at delineating similarities and differences as well as possible lines of development of the ceremonial on a broad basis of case studies. Audienzen gehören zu den prägenden Bestandteilen höfischen Lebens und können als zentraler Aspekt der Herrschaftsrepräsentation bezeichnet werden. Sie dienten aber nicht nur der Repräsentation, sondern waren auch Ort von Verhandlung und politischer Entscheidung. Hinzu trat die integrative Funktion der Audienz: Durch den Vollzug des Zeremoniells wurde auch die Verbindung des Herrschers zu seinen Untertanen, Vertrauten und zu seiner Dynastie dargestellt und gefestigt. Das Zeremoniell der Audienz spiegelt somit das (intendierte) Gefüge der Herrschaft, und lässt Rückschlüsse auf das Herrscherbild der jeweiligen Gesellschaft zu. Der Sammelband behandelt Formen und Strukturen des Audienz-Zeremoniells in transkultureller und diachroner Perspektive, in dem Gemeinsamkeiten und Unterschiede, sowie Entwicklungslinien des Audienz-Zeremoniells auf einer breiten Basis von Fallbeispielen. Dazu versammelt er Beiträge zu unterschiedlichen Teilaspekten des Audienz-Zeremoniells in vormodernen Gesellschaften Europas, Asiens und des nördlichen Afrikas.

Download or read book Investigating Audiences written by Andy Ruddock and published by SAGE. This book was released on 2007-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Download or read book Watching Television Audiences written by John Tulloch and published by Bloomsbury Academic. This book was released on 2000-09-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience.

Download or read book Media Institutions and Audiences written by Nick Lacey and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Download or read book Impacting Theatre Audiences written by Dani Snyder-Young and published by Routledge. This book was released on 2022-03-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.

Download or read book Media Research Methods written by Ina Bertrand and published by Bloomsbury Publishing. This book was released on 2017-10-13 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

Download or read book Imagined Audiences written by Jacob L. Nelson and published by Journalism and Pol Commun Unbo. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Download or read book Transnational Audiences written by Adrian Athique and published by John Wiley & Sons. This book was released on 2016-06-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Download or read book Theatre and Audience written by Lois Weaver and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does theatre do for – and to – those who witness, watch, and participate in it? Theatre & Audience provides a provocative overview of the questions raised by theatrical encounters between performers and audiences. Focusing on European and North American theatre and its audiences in the twentieth and twenty-first centuries, it explores belief in theatre's potential to influence, impact and transform. Illustrated by examples of performance which have sought to generate active audience involvement – from Brecht's epic theatre to the Blue Man Group – it seeks to unsettle any simple equation between audience participation and empowerment. Foreword by Lois Weaver.