Download or read book Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students written by Sameer Deshpande and published by . This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems written by Robert Zimmerman and published by . This book was released on 1997 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book The Application of Social Marketing Concepts to a Program of Intervention for Hazardous Alcohol Consumption written by and published by . This book was released on 1994 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Download or read book Brief Alcohol Screening and Intervention for College Students BASICS written by Linda A. Dimeff and published by Guilford Press. This book was released on 1999-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive manual presents a pragmatic and clinically proven approach to the prevention and treatment of undergraduate alcohol abuse. The BASICS model is a nonconfrontational, harm reduction approach that helps students reduce their alcohol consumption and decrease the behavioral and health risks associated with heavy drinking. Including numerous reproducible handouts and assessment forms, the book takes readers step-by-step through conducting BASICS assessment and feedback sessions. Special topics covered include the use of DSM-IV criteria to evaluate alcohol abuse, ways to counter student defensiveness about drinking, and obtaining additional treatment for students with severe alcohol dependency. Note about Photocopy Rights: The Publisher grants individual book purchasers nonassignable permission to reproduce selected figures, information sheets, and assessment instruments in this book for professional use. For details and limitations, see copyright page.
Download or read book From Science to Action 100 Years Later Alcohol Policies Revisited written by Richard Müller and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol has been central to social, religious and personal use throughout the history. Alcohol drinking goes back almost as far as the human race does. A hundred years, therefore, may be seen as only a flash. The past century, however, has witnessed a fundamental change in dealing with alcohol problems. Hence, to give an overview of a hundred years of alcohol polices is a rather ambitious task and the contributions to this book shed only some light on the way in which alcohol policy issues have changed in this period. This authoritative volume is relevant to both scientists and policy makers providing a state of the art in alcohol policy from different perspectives, covering both science/research/treatment and prevention practice and linking these areas.
Download or read book Alcohol written by Martin A. Plant and published by . This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: Minimising the Harm presents a non ideological and pragmatic review of the effectiveness of key strategies designed to achieve a significant reduction in levels of problem drinking. These strategies are described and critically assessed by some of the world's leading authorities on the use of alcohol and its related problems. Alcohol: Minimising the Harm is wide-ranging and international in scope, including evidence from non-industrial societies. The evidence is considered within the context of the history of alcohol control policies and the ongoing polemic concerning the harm minimisation approach to problems associated not only with alcohol but also tobacco and illicit drugs. Strategies and policies are critically and pragmatically assessed in the light of the question, 'What works?'
Download or read book Alcohol and Public Policy written by National Research Council and published by National Academies Press. This book was released on 1981-02-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Master of Public Health Competencies A Case Study Approach written by Anthony J. Santella and published by Jones & Bartlett Learning. This book was released on 2019-02-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In October 2016, the Council on Education in Public Health (CEPH) released new competencies that all accredited Master of Public Health (MPH) programs must adhere to. Master of Public Health Competencies: A Case Study Approach covers each of the 22 required competencies to demonstrate how they can be applied in public health practice. Spanning all five key disciplines of Public Health - biostatistics, epidemiology, health policy and management; social and behavioral sciences; and environmental and occupation health - Master of Public Health Competencies covers the full breadth of public health. Each chapter is focused on a single CEPH competency and provides the background of the public health issue, followed by a case study to learn that competency and understand its application. Written by MPH faculty and community practitioners and based on real world public practice, these concise case studies are accompanied by discussion questions that facilitate classroom discussion.
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Routledge. This book was released on 2019-01-15 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves. While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research. The text covers a diversity of media forms and issues, ranging from commonly discussed topics such as politics, sex, and violence, to lesser-studied topics, such as emotions and prosocial media. Readers will be challenged to become more sensitized and to think more deeply about their own media use as they explore research on behavior and media effects. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate audiences. The accompanying companion website also includes resources for both instructors and students. For students: Chapter outlines and review questions Useful links For instructors: Guidelines for in-class discussions Sample syllabus Summaries Please visit www.routledge.com/cw/sanborn
Download or read book Encyclopedia of Substance Abuse Prevention Treatment and Recovery written by Gary L. Fisher and published by SAGE. This book was released on 2009 with total page 1153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection provides authoritative coverage of neurobiology of addiction, models of addiction, sociocultural perspectives on drug use, family and community factors, prevention theories and techniques, professional issues, the criminal justice system and substance abuse, assessment and diagnosis, and more.
Download or read book Corporate Social Responsibility and Alcohol written by Marcus Grant and published by Routledge. This book was released on 2013-05-13 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society.
Download or read book Alcohol No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Download or read book Global Strategy to Reduce the Harmful Use of Alcohol written by World Health Organization and published by . This book was released on 2010 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
