Download or read book APPLICATION DES MODELES MULTI ATTRIBUTS AU MARCHE DE L AUTOMOBILE written by MAHMOOD.. ALSMYDAI and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: LA RECHERCHE SUR LE CONSOMMATEUR CONSIDERE AUJOURD'HUI LES MODELES MULTI-ATTRIBUTS COMME DES MODELES DE DECISION ET DE CHOIX DE L'ACHETEUR. CEUX-CI CONSTITUENT UN EFFET UNE EVOLUTION IMPORTANTE DANS LA RECHERCHE SUR LE CONSOMMATEUR, D'OU LEUR INTERET. CETTE ETUDE SE DIVISE EN TROIS PARTIES LA PREMIERE CONCERNE L'AUTOMOBILE ET LE COMPORTEMENT DU CONSOMMATEUR. ELLE VISE A CONNAITRE LE RAPPORT QUI LIE LE CONSOMMATEUR A L'AUTOMOBILE. LA DEUXIEME PARTIE PRESENTE LES PRINCIPAUX ASPECTS DES MODELES MULTI-ATTRIBUTS, ELLE DONNE UN APERCU SUR LES DIFFERENTS ASPECTS DES MODELES MULTI-ATTRIBUTS. NOUS AVONS ETUDIE CEUX-CI EN FONCTION DU COMPORTEMENT DU CONSOMMATEUR. PUIS NOUS AVONS ABORDE LES PROBLEMES SOULEVES PAR LEUR UTILISATION ET PAR LEUR FORMALISATION QUANTITATIVE. LA TROISIEME PARTIE EST UNE APPLICATION DES MODELES MULTI-ATTRIBUTS AU PROBLEME DU CHOIX D'UNE AUTOMOBILE NOUS AVONS COMPARE LES PERFORMANCES DES MODELES DE FISHBEIN, MULTIPLICATIF, CONJONCTIF ET LEXICOGRAPHIQUE. NOTRE ENQUETE A PORTE SUR UN ECHANTILLON DE 420 PERSONNES. LE MODELE LEXICOGRAPHIQUE A DONNE LA MEILLEURE RESULTATS. IL EST SUIVI DU MODELE MULTIPLICATIF. ENSUITE IL Y A LE MODELE DE FISHBEIN ET ENFIN LE MODELE CONJONCTIF. CETTE COMPARAISON QUE NOUS AVONS FAITE A PARTIR DES ATTRIBUTS A PORTE SUR SEPT MARQUES DE VOITURES. ELLE NOUS A MONTRE LE GRAND INTERET DES MODELES MULTI-ATTRIBUTS DANS LE CHOIX D'UN PRODUIT DE FORTE IMPLICATION.

Download or read book CMA written by and published by . This book was released on 1998 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Secondary Data Analysis written by Thomas P. Vartanian and published by Oxford University Press. This book was released on 2011 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This slim volume is one of a number of excellent guides published as part of Oxford's "Pocket Guide to Social Work Research Methods" series. Compact but comprehensive, it provides a thorough introduction to one of the fastest-growing genres of research in the social work field today: secondary data analysis. After an all-too-brief summary of what constitutes this genre and a balanced analysis of its advantages and disadvantages, Vartanian (Bryn Mawr) provides guidelines for those considering the feasibility and appropriateness of using secondary data in their work. He then offers extensive summaries of 29 of the most commonly used secondary data sets. For all of the data sets, he provides a full and complete description, including key characteristics and where and how to access them. He also provides, most valuably, citations to examples of how researchers have recently used them in their empirical work. Rather redundantly, a similar package of information appears in appendixes at the end of the book. This is an admirable contribution whose only detractions are the rather random and poorly identified screenshots and other "pictures" interspersed throughout the text. Those seriously considering using secondary data analysis in their research should find this book immensely beneficial. Summing Up: Highly recommended. Graduate students and faculty/researchers. Graduate Students; Researchers/Faculty. Reviewed by J. C. Altman.

Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.

Download or read book The Second Automobile Revolution written by M. Freyssenet and published by Springer. This book was released on 2009-04-30 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.

Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selected Proceedings of the Sixth World Conference on Transport Research Demand traffic and network modeling written by and published by . This book was released on 1993 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Design Theory written by Pascal Le Masson and published by Springer. This book was released on 2017-04-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Download or read book Why Satisfied Customers Defect written by Jones Staff and published by . This book was released on 1995-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.

Download or read book Spaces and Identities in Border Regions written by Christian Wille and published by transcript Verlag. This book was released on 2015-11-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.

Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.

Download or read book Web 2 0 A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.

Download or read book Geosimulation written by Itzhak Benenson and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geosimulation is hailed as ‘the next big thing’ in geographic modelling for urban studies. This book presents readers with an overview of this new and innovative field by introducing the spatial modelling environment and describing the latest research and development using cellular automata and multi-agent systems. Extensive case studies and working code is available from an associated website which demonstrate the technicalities of geosimulation, and provide readers with the tools to carry out their own modelling and testing. The first book to treat urban geosimulation explicitly, integrating socio-economic and environmental modelling approaches Provides the reader with a sound theoretical base in the science of geosimulation as well as applied material on the construction of geosimulation models Cross-references to an author-maintained associated website with downloadable working code for readers to apply the models presented in the book Visit the Author's Website for further information on Geosimulation, Geographic Automata Systems and Geographic Automata Software http://www.geosimulationbook.com

Download or read book Meta Analysis written by Fredric M. Wolf and published by SAGE. This book was released on 1986-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Fredric M. Wolf explains how to use combined statistical tests and measures of effect size to synthesize the results of independent studies of a common research question.