Download or read book Appealing to the Crowd written by Jeremy Snyder and published by Oxford University Press. This book was released on 2023-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 license. It is free to read on Oxford Academic and offered as a free PDF download from OUP and selected open access locations. This book offers a close examination of the ethical, political, and practical dimensions of donation-based online crowdfunding for basic needs including medical treatment, housing, food, and education. Crowdfunding uses online platforms and social networks to raise money from friends, family, and complete strangers for a variety of projects and needs. This practice has grown massively worldwide in recent years in terms of the numbers of crowdfunding campaigns and donors, money raised, visibility, and cultural influence. While the money raised through crowdfunding has helped millions of recipients, there is also reason for concern around how it may undermine campaigners' privacy and dignity, mirror and exacerbate social inequities, mask and deepen social injustice, defraud donors, and spread misinformation and hate. Author Jeremy Snyder places this discussion of crowdfunding in the wider historical and ethical context of giving practices. In doing so, Snyder shows that crowdfunding can repeat and exacerbate problems with traditional giving practices while creating other, new problems. Snyder concludes by presenting nine values that should guide donation-based crowdfunding: benefit, choice, solidarity, privacy, dignity, equity, social justice, non-maleficence, and accountability. These values can help crowdfunding donors, campaigners, recipients, platforms, and policy makers preserve the good that can come from crowdfunding while addressing some of its many negative aspects.
Download or read book Appealing to the Crowd written by Jeremy Snyder and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a close examination of the ethical, political, and practical dimensions of donation-based online crowdfunding for basic needs including medical treatment, housing, food, and education. Crowdfunding uses online platforms and social networks to raise money from friends, family, and complete strangers for a variety of projects and needs. This practice has grown massively worldwide in recent years in terms of the numbers of crowdfunding campaigns and donors, money raised, visibility, and cultural influence. While the money raised through crowdfunding has helped millions of recipients, there is also reason for concern around how it may undermine campaigners' privacy and dignity, mirror and exacerbate social inequities, mask and deepen social injustice, defraud donors, and spread misinformation and hate. I place this discussion of crowdfunding in the wider historical context of giving practices and show that crowdfunding can repeat and exacerbate ethical and political problems with traditional giving practices while creating other, new problems. While crowdfunding is often held up as a more democratic and less mediated giving practice than giving through philanthropies, crowdfunding platforms have a substantial role in mediating the relationship between donor and recipient, including determining what information is required in crowdfunding campaigns, influencing how viral crowdfunding campaigns are created, and deciding what kind of campaigns will be hosted. I conclude by presenting nine values that should guide donation-based crowdfunding. These values can help crowdfunding donors, campaigners, recipients, platforms, and policy makers preserve the good that can come from crowdfunding while addressing some of its many negative aspects"--
Download or read book The Word on College Reading and Writing written by Carol Burnell and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An interactive, multimedia text that introduces students to reading and writing at the college level.
Download or read book How to Handle a Crowd written by Anika Gupta and published by Tiller Press. This book was released on 2020-08-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page. Don’t read the comments. Old advice, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds of hate, harassment, and political division. Platforms like Facebook, YouTube, and Twitter are under fire for either too much or too little moderation. Creating and maintaining healthy online communities isn’t easy. Over the course of two years of graduate research at MIT, former tech journalist and current product manager Anika Gupta interviewed moderators who’d worked on the sidelines of gamer forums and in the quagmires of online news comments sections. She’s spoken with professional and volunteer moderators for communities like Pantsuit Nation, Nextdoor, World of Warcraft guilds, Reddit, and FetLife. In How to Handle a Crowd, she shares what makes successful communities tick – and what you can learn from them about the delicate balance of community moderation. Topics include: -Building creative communities in online spaces -Bridging political division—and creating new alliances -Encouraging freedom of speech -Defining and eliminating hate and trolling -Ensuring safety for all participants- -Motivating community members to action How to Handle a Crowd is the perfect book for anyone looking to take their small community group to the next level, start a career in online moderation, or tackle their own business’s comments section.
Download or read book The Crowdsourceress written by Alex Daly and published by PublicAffairs. This book was released on 2017-03-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Download or read book How to Behave in a Crowd written by Camille Bordas and published by Crown. This book was released on 2018-08-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, heartfelt novel that brilliantly evokes the confusions of adolescence and marks the arrival of an extraordinary young talent. Isidore Mazal is eleven years old, the youngest of six siblings living in a small French town. He doesn't quite fit in. Berenice, Aurore, and Leonard are on track to have doctorates by age twenty-four. Jeremie performs with a symphony, and Simone, older than Isidore by eighteen months, expects a great career as a novelist—she's already put Isidore to work on her biography. The only time they leave their rooms is to gather on the old, stained couch and dissect prime-time television dramas in light of Aristotle's Poetics. Isidore has never skipped a grade or written a dissertation. But he notices things the others don't, and asks questions they fear to ask. So when tragedy strikes the Mazal family, Isidore is the only one to recognize how everyone is struggling with their grief, and perhaps the only one who can help them—if he doesn't run away from home first. Isidore’s unstinting empathy, combined with his simmering anger, makes for a complex character study, in which the elegiac and comedic build toward a heartbreaking conclusion. With How to Behave in a Crowd, Camille Bordas immerses readers in the interior life of a boy puzzled by adulthood and beginning to realize that the adults around him are just as lost.
Download or read book The Hard Crowd written by Rachel Kushner and published by Simon and Schuster. This book was released on 2021-04-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career-spanning anthology of essays on politics and culture by the best-selling author of The Flamethrowers includes entries discussing a Palestinian refugee camp, an illegal Baja Peninsula motorcycle race, and the 1970s Fiat factory wildcat strikes.
Download or read book The Psychology of Socialism written by Gustave Le Bon and published by . This book was released on 1899 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cambridge Advanced Learner s Dictionary written by Kate Woodford and published by . This book was released on 2003 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Download or read book Citizen Spies written by Joshua Reeves and published by NYU Press. This book was released on 2017-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of recruiting citizens to spy on each other in the United States. Ever since the revelations of whistleblower Edward Snowden, we think about surveillance as the data-tracking digital technologies used by the likes of Google, the National Security Administration, and the military. But in reality, the state and allied institutions have a much longer history of using everyday citizens to spy and inform on their peers. Citizen Spies shows how “If You See Something, Say Something” is more than just a new homeland security program; it has been an essential civic responsibility throughout the history of the United States. From the town crier of Colonial America to the recruitment of youth through “junior police,” to the rise of Neighborhood Watch, AMBER Alerts, and Emergency 9-1-1, Joshua Reeves explores how ordinary citizens have been taught to carry out surveillance on their peers. Emphasizing the role humans play as “seeing” and “saying” subjects, he demonstrates how American society has continuously fostered cultures of vigilance, suspicion, meddling, snooping, and snitching. Tracing the evolution of police crowd-sourcing from “Hue and Cry” posters and America’s Most Wanted to police-affiliated social media, as well as the U.S.’s recurrent anxieties about political dissidents and ethnic minorities from the Red Scare to the War on Terror, Reeves teases outhow vigilance toward neighbors has long been aligned with American ideals of patriotic and moral duty. Taking the long view of the history of the citizen spy, this book offers a much-needed perspective for those interested in how we arrived at our current moment in surveillance culture and contextualizes contemporary trends in policing.
Download or read book Logick Or The Right Use of Reason in the Enquiry After Truth written by Isaac Watts and published by . This book was released on 1793 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Group and Crowd Behavior for Computer Vision written by Vittorio Murino and published by Academic Press. This book was released on 2017-04-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Group and Crowd Behavior for Computer Vision provides a multidisciplinary perspective on how to solve the problem of group and crowd analysis and modeling, combining insights from the social sciences with technological ideas in computer vision and pattern recognition. The book answers many unresolved issues in group and crowd behavior, with Part One providing an introduction to the problems of analyzing groups and crowds that stresses that they should not be considered as completely diverse entities, but as an aggregation of people. Part Two focuses on features and representations with the aim of recognizing the presence of groups and crowds in image and video data. It discusses low level processing methods to individuate when and where a group or crowd is placed in the scene, spanning from the use of people detectors toward more ad-hoc strategies to individuate group and crowd formations. Part Three discusses methods for analyzing the behavior of groups and the crowd once they have been detected, showing how to extract semantic information, predicting/tracking the movement of a group, the formation or disaggregation of a group/crowd and the identification of different kinds of groups/crowds depending on their behavior. The final section focuses on identifying and promoting datasets for group/crowd analysis and modeling, presenting and discussing metrics for evaluating the pros and cons of the various models and methods. This book gives computer vision researcher techniques for segmentation and grouping, tracking and reasoning for solving group and crowd modeling and analysis, as well as more general problems in computer vision and machine learning. Presents the first book to cover the topic of modeling and analysis of groups in computer vision Discusses the topics of group and crowd modeling from a cross-disciplinary perspective, using social science anthropological theories translated into computer vision algorithms Focuses on group and crowd analysis metrics Discusses real industrial systems dealing with the problem of analyzing groups and crowds
Download or read book To Walk Alone in the Crowd written by Antonio Muñoz Molina and published by Farrar, Straus and Giroux. This book was released on 2021-07-13 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2020 Medici Prize for Foreign Novel From the award-winning author of the Man Booker Prize finalist Like a Fading Shadow, Antonio Muñoz Molina presents a flâneur-novel tracing the path of a nameless wanderer as he walks the length of Manhattan, and his mind. De Quincey, Baudelaire, Poe, Joyce, Benjamin, Melville, Lorca, Whitman . . . walkers and city dwellers all, collagists and chroniclers, picking the detritus of their eras off the filthy streets and assembling it into something new, shocking, and beautiful. In To Walk Alone in the Crowd, Antonio Muñoz Molina emulates these classic inspirations, following their peregrinations and telling their stories in a book that is part memoir, part novel, part chronicle of urban wandering. A skilled collagist himself, Muñoz Molina here assembles overheard conversations, subway ads, commercials blazing away on public screens, snatches from books hurriedly packed into bags or shoved under one’s arm, mundane anxieties, and the occasional true flash of insight—struggling to announce itself amid this barrage of data—into a poem of contemporary life: an invitation to let oneself be carried along by the sheer energy of the digital metropolis. A denunciation of the harsh noise of capitalism, of the conversion of everything into either merchandise or garbage (or both), To Walk Alone in the Crowd is also a celebration of the beauty and variety of our world, of the ecological and aesthetic gaze that can, even now, recycle waste into art, and provide an opportunity for rebirth.
Download or read book Three s a Crowd written by Walter J. Stone and published by University of Michigan Press. This book was released on 2007-12-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A significant contribution to our understanding of minor parties and party system change. The authors develop a new theory and provide strong empirical evidence in support of it. They show that the Perot's candidacy has had a strong and lasting impact on partisan competition in elections. ---Paul Herrnson, Director, Center for American Politics and Citizenship Professor, Department of Government and Politics, University of Maryland "Powerfully persuasive in its exhaustive research, Three's a Crowd may surprise many by revealing the long- ignored but pivotal impact of Perot voters on every national election since 1992." ---Clay Mulford, Jones Day and General Counsel to the 1992 Perot Presidential Campaign and to the Reform Party. "Rapaport and Stone have written an engaging and important book. They bring fresh perspectives, interesting data, and much good sense to this project. Three's a Crowd is fundamentally about political change, which will, in turn, change how scholars and pundits think of Ross Perot in particular, and third parties in general." ---John G. Geer, Professor of Political Science at Vanderbilt University and Editor of The Journal of Politics "The definitive analysis of the Perot movement, its role in the 1994 GOP victory, and the emergence of an enduring governing majority." ---L. Sandy Maisel, Director, Goldfarb Center for Public Affairs, Colby College Three's a Crowd begins with the simple insight that third parties are creatures of the American two-party system, and derive their support from the failures of the Democratic and Republican parties. While third parties flash briefly in the gaps left by those failures, they nevertheless follow a familiar pattern: a sensation in one election, a disappointment in the next. Rapoport and Stone conclude that this steep arc results from one or both major parties successfully absorbing the third party's constituency. In the first election, the third party raises new issues and defines new constituencies; in the second, the major parties move in on the new territory. But in appropriating the third party's constituents, the major parties open themselves up to change. This is what the authors call the "dynamic of third parties." The Perot campaign exemplified this effect in 1992 and 1996. Political observers of contemporary electoral politics missed the significance of Perot's independent campaign for the presidency in 1992. Rapoport and Stone, who had unfettered-and unparalleled-access to the Perot political machine, show how his run perfectly embodies the third-party dynamic. Yet until now no one has considered the aftermath of the Perot movement through that lens. For anyone who seeks to understand the workings of our stubbornly two-party structure, this eagerly awaited and definitive analysis will shed new light on the role of third parties in the American political system.
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Download or read book The Crowd A Study of the Popular Mind written by Gustave Le Bon and published by BEYOND BOOKS HUB. This book was released on 2023-08-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the present age—The great changes in civilisation are the consequence of changes in National thought—Modern belief in the power of crowds—It transforms the traditional policy of the European states—How the rise of the popular classes comes about, and the manner in which they exercise their power—The necessary consequences of the power of the crowd—Crowds unable to play a part other than destructive—The dissolution of worn-out civilisations is the work of the crowd—General ignorance of the psychology of crowds— Importance of the study of crowds for legislators and statesmen. The great upheavals which precede changes of civilisations such as the fall of the Roman Empire and the foundation of the Arabian Empire, seem at first sight determined more especially by political transformations, foreign invasion, or the overthrow of dynasties. But a more attentive study of these events shows that behind their apparent causes the real cause is generally seen to be a profound modification in the ideas of the peoples. The true historical upheavals are not those which astonish us by their grandeur and violence. The only important changes whence the renewal of civilisations results, affect ideas, conceptions, and beliefs. The memorable events of history are the visible effects of the invisible changes of human thought. The reason these great events are so rare is that there is nothing so stable in a race as the inherited groundwork of its thoughts. The present epoch is one of these critical moments in which the thought of mankind is undergoing a process of transformation. Two fundamental factors are at the base of this transformation. The first is the destruction of those religious, political, and social beliefs in which all the elements of our civilisation are rooted. The second is the creation of entirely new conditions of existence and thought as the result of modern scientific and industrial discoveries. The ideas of the past, although half destroyed, being still very powerful, and the ideas which are to replace them being still in process of formation, the modern age represents a period of transition and anarchy. It is not easy to say as yet what will one day be evolved from this necessarily somewhat chaotic period. What will be the fundamental ideas on which the societies that are to succeed our own will be built up? We do not at present know. Still it is already clear that on whatever lines the societies of the future are organised, they will have to count with a new power, with the last surviving sovereign force of modern times, the power of crowds. On the ruins of so many ideas formerly considered beyond discussion, and to-day decayed or decaying, of so many sources of authority that successive revolutions have destroyed, this power, which alone has arisen in their stead, seems soon destined to absorb the others. While all our ancient beliefs are tottering and disappearing, while the old pillars of society are giving way one by one, the power of the crowd is the only force that nothing menaces, and of which the prestige is continually on the increase. The age we are about to enter will in truth be the ERA OF CROWDS. Scarcely a century ago the traditional policy of European states and the rivalries of sovereigns were the principal factors that shaped events. The opinion of the masses scarcely counted, and most frequently indeed did not count at all. To-day it is the traditions which used to obtain in politics, and the individual tendencies and rivalries of rulers which do not count; while, on the contrary, the voice of the masses has become preponderant. It is this voice that dictates their conduct to kings, whose endeavour is to take note of its utterances. The destinies of nations are elaborated at present in the heart of the masses, and no longer in the councils of princes. The entry of the popular classes into political life—that is to say, in reality, their progressive transformation into governing classes—is one of the most striking characteristics of our epoch of transition. The introduction of universal suffrage, which exercised for a long time but little influence, is not, as might be thought, the distinguishing feature of this transference of political power. The progressive growth of the power of the masses took place at first by the propagation of certain ideas, which have slowly implanted themselves in men's minds, and afterwards by the gradual association of individuals bent on bringing about the realisation of theoretical conceptions. It is by association that crowds have come to procure ideas with respect to their interests which are very clearly defined if not particularly just, and have arrived at a consciousness of their strength. The masses are founding syndicates before which the authorities capitulate one after the other; they are also founding labour unions, which in spite of all economic laws tend to regulate the conditions of labour and wages. They return to assemblies in which the Government is vested, representatives utterly lacking initiative and independence, and reduced most often to nothing else than the spokesmen of the committees that have chosen them. To-day the claims of the masses are becoming more and more sharply defined, and amount to nothing less than a determination to utterly destroy society as it now exists, with a view to making it hark back to that primitive communism which was the normal condition of all human groups before the dawn of civilisation. Limitations of the hours of labour, the nationalisation of mines, railways, factories, and the soil, the equal distribution of all products, the elimination of all the upper classes for the benefit of the popular classes, &c., such are these claims. Little adapted to reasoning, crowds, on the contrary, are quick to act. As the result of their present organisation their strength has become immense. The dogmas whose birth we are witnessing will soon have the force of the old dogmas; that is to say, the tyrannical and sovereign force of being above discussion. The divine right of the masses is about to replace the divine right of kings. The writers who enjoy the favour of our middle classes, those who best represent their rather narrow ideas, their somewhat prescribed views, their rather superficial scepticism, and their at times somewhat excessive egoism, display profound alarm at this new power which they see growing; and to combat the disorder in men's minds they are addressing despairing appeals to those moral forces of the Church for which they formerly professed so much disdain. They talk to us of the bankruptcy of science, go back in penitence to Rome, and remind us of the teachings of revealed truth. These new converts forget that it is too late. Had they been really touched by grace, a like operation could not have the same influence on minds less concerned with the preoccupations which beset these recent adherents to religion. The masses repudiate to-day the gods which their admonishers repudiated yesterday and helped to destroy. There is no power, Divine or human, that can oblige a stream to flow back to its source. There has been no bankruptcy of science, and science has had no share in the present intellectual anarchy, nor in the making of the new power which is springing up in the midst of this anarchy. Science promised us truth, or at least a knowledge of such relations as our intelligence can seize: it never promised us peace or happiness. Sovereignly indifferent to our feelings, it is deaf to our lamentations. It is for us to endeavour to live with science, since nothing can bring back the illusions it has destroyed. Universal symptoms, visible in all nations, show us the rapid growth of the power of crowds, and do not admit of our supposing that it is destined to cease growing at an early date. Whatever fate it may reserve for us, we shall have to submit to it. All reasoning against it is a mere vain war of words. Certainly it is possible that the advent to power of the masses marks one of the last stages of Western civilisation, a complete return to those periods of confused anarchy which seem always destined to precede the birth of every new society. But may this result be prevented? Up to now these thoroughgoing destructions of a worn-out civilisation have constituted the most obvious task of the masses. It is not indeed to-day merely that this can be traced. History tells us, that from the moment when the moral forces on which a civilisation rested have lost their strength, its final dissolution is brought about by those unconscious and brutal crowds known, justifiably enough, as barbarians. Civilisations as yet have only been created and directed by a small intellectual aristocracy, never by crowds. Crowds are only powerful for destruction. Their rule is always tantamount to a barbarian phase. A civilisation involves fixed rules, discipline, a passing from the instinctive to the rational state, forethought for the future, an elevated degree of culture—all of them conditions that crowds, left to themselves, have invariably shown themselves incapable of realising. In consequence of the purely destructive nature of their power crowds act like those microbes which hasten the dissolution of enfeebled or dead bodies. When the structure of a civilisation is rotten, it is always the masses that bring about its downfall. It is at such a juncture that their chief mission is plainly visible, and that for a while the philosophy of number seems the only philosophy of history. Is the same fate in store for our civilisation? There is ground to fear that this is the case, but we are not as yet in a position to be certain of it. However this may be, we are bound to resign ourselves to the reign of the masses, since want of foresight has in succession overthrown all the barriers that might have kept the crowd in check. We have a very slight knowledge of these crowds which are beginning to be the object of so much discussion. Professional students of psychology, having lived far from them, have always ignored them, and when, as of late, they have turned their attention in this direction it has only been to consider the crimes crowds are capable of committing. Without a doubt criminal crowds exist, but virtuous and heroic crowds, and crowds of many other kinds, are also to be met with. The crimes of crowds only constitute a particular phase of their psychology. The mental constitution of crowds is not to be learnt merely by a study of their crimes, any more than that of an individual by a mere description of his vices. However, in point of fact, all the world's masters, all the founders of religions or empires, the apostles of all beliefs, eminent statesmen, and, in a more modest sphere, the mere chiefs of small groups of men have always been unconscious psychologists, possessed of an instinctive and often very sure knowledge of the character of crowds, and it is their accurate knowledge of this character that has enabled them to so easily establish their mastery. Napoleon had a marvellous insight into the psychology of the masses of the country over which he reigned, but he, at times, completely misunderstood the psychology of crowds belonging to other races and it is because he thus misunderstood it that he engaged in Spain, and notably in Russia, in conflicts in which his power received blows which were destined within a brief space of time to ruin it. A knowledge of the psychology of crowds is to-day the last resource of the statesman who wishes not to govern them—that is becoming a very difficult matter—but at any rate not to be too much governed by them. It is only by obtaining some sort of insight into the psychology of crowds that it can be understood how slight is the action upon them of laws and institutions, how powerless they are to hold any opinions other than those which are imposed upon them, and that it is not with rules based on theories of pure equity that they are to be led, but by seeking what produces an impression on them and what seduces them. For instance, should a legislator, wishing to impose a new tax, choose that which would be theoretically the most just? By no means. In practice the most unjust may be the best for the masses. Should it at the same time be the least obvious, and apparently the least burdensome, it will be the most easily tolerated. It is for this reason that an indirect tax, however exorbitant it be, will always be accepted by the crowd, because, being paid daily in fractions of a farthing on objects of consumption, it will not interfere with the habits of the crowd, and will pass unperceived. Replace it by a proportional tax on wages or income of any other kind, to be paid in a lump sum, and were this new imposition theoretically ten times less burdensome than the other, it would give rise to unanimous protest. This arises from the fact that a sum relatively high, which will appear immense, and will in consequence strike the imagination, has been substituted for the unperceived fractions of a farthing. The new tax would only appear light had it been saved farthing by farthing, but this economic proceeding involves an amount of foresight of which the masses are incapable. The example which precedes is of the simplest. Its appositeness will be easily perceived. It did not escape the attention of such a psychologist as Napoleon, but our modern legislators, ignorant as they are of the characteristics of a crowd, are unable to appreciate it. Experience has not taught them as yet to a sufficient degree that men never shape their conduct upon the teaching of pure reason. Many other practical applications might be made of the psychology of crowds. A knowledge of this science throws the most vivid light on a great number of historical and economic phenomena totally incomprehensible without it. I shall have occasion to show that the reason why the most remarkable of modern historians, Taine, has at times so imperfectly understood the events of the great French Revolution is, that it never occurred to him to study the genius of crowds. He took as his guide in the study of this complicated period the descriptive method resorted to by naturalists; but the moral forces are almost absent in the case of the phenomena which naturalists have to study. Yet it is precisely these forces that constitute the true mainsprings of history. In consequence, merely looked at from its practical side, the study of the psychology of crowds deserved to be attempted. Were its interest that resulting from pure curiosity only, it would still merit attention. It is as interesting to decipher the motives of the actions of men as to determine the characteristics of a mineral or a plant. Our study of the genius of crowds can merely be a brief synthesis, a simple summary of our investigations. Nothing more must be demanded of it than a few suggestive views. Others will work the ground more thoroughly. To-day we only touch the surface of a still almost virgin soil..FROM THE BOOKS.
