Download or read book Advanced App Store Optimization written by Moritz Daan and published by . This book was released on 2018-03-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business have an app? Then this book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Maybe you need help identifying better keywords, or managing other factors to increase downloads. Or your app is already successful, but you're wondering how you might boost your efforts through conversion rate optimization.

Download or read book App Store Optimization written by Oliver Hoß and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Download or read book App Store Optimization ASO written by Riccardo Maresca and published by Frenico Self Publishing. This book was released on 2016-09-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vuoi vendere e far fruttare la tua App Android o iOS? Scopri come massimizzare la sua visibilità sugli App Store con questa Guida all'ottimizzazione della visibilità della App sui diversi Store Online.

Download or read book Advanced App Store Optimization written by Gabe Kwakyi and published by . This book was released on 2017-09-07 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business have an app? Then this book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Maybe you need help identifying better keywords, or managing other factors to increase downloads. Or your app is already successful, but you're wondering how you might boost your efforts through conversion rate optimization. This 385-page book is the essential guide for developers and marketers looking to have their apps discovered.

Download or read book Advanced Guide to ASO APP Store Optimization with Digital Marketing written by Abhinav Ojha and published by Evincepub. This book was released on 2020-07-10 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is particularly written for single developers(without a team and funding support) who make a solid effort to build up their applications yet tragically couldn't receive many downloads on their applications and couldn't bring in money from it. This book covers 20+ ASO that is App Store Optimization strategies alongside a few internet and online-based marketing procedures and digital marketing that will assist the developers with getting increasingly more downloads on their applications and at last, can bring in money from their apps. This book will assist them with each progression from uploading applications to advancing and marketing, to spare marketing cost, maximize their incomes thus on. There are just 3 to 4% of developers who arrive at 100k downloads on google play store. the details are taken from a survey. By perusing this book one can without much of a stretch adjust right ASO methods alongside digital marketing and achieve their objectives and goals and competitive single-handedly in the market.

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Download or read book Mobile App Store Optimization written by Upendra Rana and published by BookRix. This book was released on 2016-05-23 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: App Store Optmization or ASO is the process of improving visibility of mobile apps to rank higher in app store searches. It is similar in principle to conventional search engine optimization, and you could do a lot of simple things to improve your mobile apps rankings.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book High Performance IOS Apps written by Gaurav Vaish and published by "O'Reilly Media, Inc.". This book was released on 2016-06-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that more people spend more time interacting with mobile apps than with their desktop counterparts, you need to think about your iOS app's performance the moment you write your first line of code. This practical hands-on guide shows you how. Through specific and concise tips for designing and optimizing your apps, author Gaurav Vaish provides solutions to many common performance scenarios, including reusable code that you can put to work right away.

Download or read book High Performance Mobile Web written by Maximiliano Firtman and published by "O'Reilly Media, Inc.". This book was released on 2016-09-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the performance of your mobile websites and webapps to the extreme. With this hands-on book, veteran mobile and web developer Maximiliano Firtman demonstrates which aspects of your site or app slow down the user’s experience, and what you can do to achieve lightning-fast performance. There’s much at stake: if you want to boost your app’s conversion rate, then tackling performance issues is the best way to start. Learn tools and techniques for working with responsive web design, images, the network layer, and many other ingredients—plus the metrics to check your progress. Ideal for web developers and web designers with HTML, CSS, JavaScript, and HTTP experience, this is your guide to superior mobile web performance. You’ll dive into: Emulators, simulators, and other tools for measuring performance Basic web performance concepts, including metrics, charts, and goals How to get real data from mobile browsers on your real networks APIs and specs for measuring, tracking and improving web performance Insights and tricks for optimizing the first view experience Ways to optimize post-loading experiences and future visits Responsive web design and its performance challenges Tips for extreme performance to achieve best conversion rates How to work with web views inside native apps

Download or read book High Performance Android Apps written by Doug Sillars and published by "O'Reilly Media, Inc.". This book was released on 2015-09-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation In a virtual sea of Android apps, the key to survival in the form of user engagement, referrals and purchases is simple: performance and perceived speed. But building a high performance app isn't easy in a fast-paced and rapidly changing environment where new devices, platforms and development tools are announced almost daily. This practical guide provides tools and tips that will help you take app performance to a new level.

Download or read book App Accomplished written by Carl Brown and published by Pearson Education. This book was released on 2015 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, successful apps are complex software projects. You can't just knock them off in a weekend -- and, worse, many common programming habits don't work well in mobile. You need skills, processes, tools, management techniques, and best practices that are honed for mobile platforms and realities. In App Accomplished, top mobile developer Carl Brown provides all that -- so you can run your entire project effectively and get the answers you need right now. Whether you're writing your own code or contracting out, you'll find hard-won guidance for your entire app development life cycle. Brown guides you step-by-step from planning and design through testing and updates. Through case studies drawn from his immense experience, he reveals why so many app projects fail -- and how to avoid the mistakes that derailed them. When it comes to apps, a great idea isn't enough: You have to execute. This is the first book that shows you how. Understand mobile-specific issues that lead even experienced developers astray. Find developers who can do a great job with your unique app at a fair price. Define the requirements you need to create accurate schedules and budgets. Work with developers to get the best possible results. Manage and communicate effectively to avoid cost overruns. Solve problems before they get out of control. Develop wireframes and prototypes that clarify the user's core experience. Choose app components, from servers to data storage. Select tools for source control, testing, project tracking, and more. Identify and fill crucial skills gaps. Estimate the quality of the app you're building. Efficiently test and debug your app. Recover from App Store rejection. Leverage user feedback to help plan your next release. Determine when an existing project is too far off course to fix. - Publisher.

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Download or read book The Advanced App Store Optimization Book written by Gabriel Kwakyi and published by . This book was released on 2018-08 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASO experts Moritz Daan and Gabe Kwakyi have partnered to write a complete guide to App Store Optimization (ASO). The book is based on the ASO Stack framework that shows how the different elements of ASO are linked and how to successfully implement them.This book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Learn from the pros how to identify better keywords, improve conversion rate, and manage the other factors necessary to increase your app's downloads. This book is great for anyone practicing ASO, from beginners who have just had their first app approved, to seasoned ASO professionals looking to stay up-to-date on the cutting edge of ASO.Get the 400 page book and learn the secrets to App Store Optimization

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.