Download or read book Anywhere How Global Connectivity is Revolutionizing the Way We Do Business written by Emily Nagle Green and published by Mcgraw-hill. This book was released on 2009-12-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business prepared for the world of ANYWHERE? “Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.” —From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics “Anywhere paints a compelling picture of what the next transformation of wireless will look like and who it will impact. Those who want to capitalize on the new wireless world should read this book.” —Dan Hesse, CEO, Sprint “Connectivity is fast creating a level playing field among developed and emerging markets. Those who understand how to leverage the connected world will be best positioned to impact it. Anywhere is a must-read for anyone who wants to be a relevant leader in a global economy.” —Rajeev Suri, CEO, Nokia Siemens Networks “Emily Nagle Green takes it up a notch with a breezy style that makes the arcane accessible and the possible plausible. It’s the kind of sensible outlook that can only come from deep knowledge and analytic rigor—both hallmarks of Yankee Group.” —Tom Sebok, President & CEO, Young & Rubicam North America “Required reading for anyone interested in understanding how and why communications advances are fundamentally altering business. Green explains how the connectivity revolution offers unbounded opportunity to thrive in the nascent Anywhere future.” —Reed Hundt, former chairman, U.S. FCC “This book highlights the unstoppability of the advance of connectivity, creating the imperative for business leaders to respond.” —Ben Verwaayen, CEO, Alcatel-Lucent About the Book: A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A telephone speeds checkout by serving as a debit card in retail stores around the world. The future of the world—and business— is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. As the network grows and the world of data expands, every citizen will have instant access to virtually anything he or she wants. Where is this network? Anywhere. And you must learn to use it to the fullest if your business is to thrive in the coming years. In this groundbreaking book, Emily Nagle Green, president of Yankee Group, a leading global connectivity research fi rm, charts a course for the future by explaining: The components of ubiquitous connectivity and how they will combine to transform the nature of business How more than 50 of the world’s connectivity pioneers and leaders expect the revolution to unfold The richest opportunities for your business—and how to seize them How a totally connected world will change customers—and what they want Ways to develop a business strategy that harnesses the power of global connectivity The world is charging ahead faster than at any other time in history, and global connectivity will be here sooner than you might think. Trillions of dollars of new value will be created on this worldwide network fabric. Are you moving fast enough? The survival of your business depends on whether you’ll be there to meet it. Combining expert insight, tactical tools, and Yankee Group’s proprietary data on global connectivity trends, this forward-looking book provides what you need to reach the customer of the future . . . anytime and anywhere.
Download or read book Anywhere How Global Connectivity is Revolutionizing the Way We Do Business written by Emily Nagle Green and published by McGraw Hill Professional. This book was released on 2009-09-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment. With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow. Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.
Download or read book Everywhere written by Larry Weber and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Download or read book Kingonomics written by Rodney Sampson and published by BenBella Books, Inc.. This book was released on 2013-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most know of Dr. Martin Luther King Jr.'s sweeping dream of equality and freedom for all, what many do not realize is just how keenly focused he was on economic issues, particularly in his later years. Dr. King believed without economic opportunity, we do not have the chance to pursue happiness. It was, in fact, while planning the Poor People's March, a dramatic stand on economic issues, that his voice was forever silenced. In his final book, Dr. King posed the question, where do we go from here? The answer lies in Kingonomics, a 21st-century interpretation of his economic vision translated through the eyes of Dr. Rodney Sampson, a globally established economic innovator, business developer, and highly successful serial entrepreneur. With 12 currencies (including service, innovation, and reciprocity), Sampson takes pertinent ideas from the life and works of Dr. King and, by combining them with real-life experiences, produces a guide through which one can realize their full potential and personal power. Success does not discriminate, and the road map to it is contained in the pages of this revolutionary new work.
Download or read book Cloudonomics written by Joe Weinman and published by John Wiley & Sons. This book was released on 2012-07-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Download or read book Advances in Ergonomics in Design written by Francisco Rebelo and published by Springer. This book was released on 2017-06-22 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping – as well as the evaluation, training and manufacturing – of products, systems and services. Combining theoretical contributions, case studies, and reports on technical interventions, it covers a wide range of topics in ergonomic design including: ecological design; educational and game design; cultural and ethical aspects in design; user research and human–computer interaction in design; as well as design for accessibility and extreme environments, and many others. The book places special emphasis on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2017 International Conference on Ergonomics in Design, held on July 17–21, 2017, in Los Angeles, California, USA, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.
Download or read book Taking Technology to the Market written by Ian Linton and published by Routledge. This book was released on 2016-04-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Download or read book The Indian National Bibliography written by and published by . This book was released on 2011 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Indian National Bibliography written by B. S. Kesavan and published by . This book was released on 2011 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Anywhere written by Emily Nagle Green and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global UX written by Whitney Quesenbery and published by Elsevier. This book was released on 2011-10-24 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products. Covers practical user experience best practices for the global environment Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
Download or read book Business Data Communications and Networking written by Jerry FitzGerald and published by John Wiley & Sons. This book was released on 2009-01-09 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few years, many fundamental changes have occurred in data communications and networking that will shape the future for decades to come. Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis' 10th Edition of Business Data Communications and Networking continues to provide the fundamental concepts and cutting-edge coverage applications that students need to succeed in this fast-moving field. Authors FitzGerald and Dennis have developed a foundation and balanced presentation from which new technologies and applications can be easily understood, evaluated, and compared.
Download or read book Google Hangouts for Business written by David Amerland and published by Que Publishing. This book was released on 2014-04-08 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to your business. Then, Amerland shows you how to: Master the unique dynamics of real-time marketing (and avoid the pitfalls) Confidently run a smooth, professional Hangout, stay in control, and handle the unexpected Rebroadcast your Hangouts to everyone (or just the people you choose) Use Hangouts even if you don't use the Google+ social network Plan Hangouts that build trust, consumer engagement, and brand equity Connect at a deeper personal level, and establish an online identity that reflects who you really are Do it all at low cost—or maybe no cost at all Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.
Download or read book Computerworld written by and published by . This book was released on 1990-05-28 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
