Download or read book Analysis of the Bio and Nano technological Market of Germany to Find Market Entry Strategies for Chosen IBM Research Developments written by Daniel Bartel and published by GRIN Verlag. This book was released on 2011-02 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, University of Cooperative Education Stuttgart, course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM's efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO's the success of new market entry with modern technology might seems less predictable . In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany's cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.
Download or read book Analysis of the biotechnological market of Russia to find a market entry strategy for BASF Plant Science written by Franziska Koal and published by GRIN Verlag. This book was released on 2010-05-06 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V. (-), course: Dienstleistungsmanagement, language: English, abstract: BASF, the biggest chemical company in the world is now innovating and concentrating on one of their key fields: plant biotechnology. This composition is going to analyse whether the Russian market, especially the biotechnological market of Russia is compatible to the high agenda of BASF. Chances and Risks should complete the view of Russia as a potential market for the plant biotechnology branch of BASF and its subsidiary BASF Plant Science.
Download or read book Managing Nano Bio Info Cogno Innovations written by William Sims Bainbridge and published by Springer. This book was released on 2006-03-29 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the convergence of Nanotechnology, Biotechnology, Information technology and Cognitive science (NBIC) fields promising to change our competitive, operational, and employment landscape in fundamental ways, we find ourselves on the brink of a new technological and science-driven business revolution. The already emerging reality of convergence is to be found in genomics, robotics, bio-information and artificial intelligence applications, such as: • Self-assembled, self-cleaning and self-healing manufactured materials and textiles, and much stronger, lighter and more customizable structural materials, • Miniature sensors allowing unobtrusive real-time health monitoring and dramatically improved diagnosis; with greatly enhanced real time information to vehicles and drivers on the way, • New generations of supercomputers and efficient energy generators based on biological processes, • Greatly enhanced drug delivery from unprecedented control over fundamental structural properties and biocompatibility of materials. These advances are here already, or in development. And Japan, other Asian nations and Western European countries are investing heavily and moving aggressively to develop and apply NBIC technologies. Notwithstanding the passage of the 21st Century Nanotechnology Research and Development Act, significant further funding and action by both government and private industry will be critical to maintaining US scientific and industry leadership.
Download or read book Red biotechnology in Germany written by Michael Mallek and published by GRIN Verlag. This book was released on 2010-05-12 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Sonstiges, Note: 1,9, Stuttgart Institute of Management and Technology, Veranstaltung: International Management, Sprache: Deutsch, Abstract: The entrance of biotechnology into medicine, especially driven by new genetic techniques, has led to promising new markets. Biotech companies are spending extraordinary sums in R&D before new technologies generate a return on the investment. In Germany alone biotech companies have spent more than half of their total revenues on R&D in 2008 which accounts for more than a billion Euros. Therefore it stands to reason for biotech companies to exploit as many markets – and thus as many countries – as possible to maximize the return on the investment. In this academic paper Oxford Fertility Unit will serve as a representative example for red biotech companies. It is a Great Britain based fertility treatment and reproductive medicine company offering Assisted Reproductive Technology (ART) services. Entering the German market would call for a elaborate market entrance strategy as Oxford Fertility Unit would face challenging market uniquenesses derived from culture and politics for intstance. Hence, it serves as a great case study to exemplify such factors that arise when entering new markets outside the home country and how to deal with them. This paper will focus on the analysis of these factors as a requisite to draft a market entrance strategy.
Download or read book The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio Cultural Particularities Using the Example of the Biote written by Annike Stahl and published by GRIN Verlag. This book was released on 2010-04 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: "noch nicht bekanntgegeben", University of Cooperative Education Stuttgart, language: English, abstract: For many years now China represents one of the most popular target markets of the internationalisation of enterprises. The speed of economic development and social changes of China during the last years is indeed enormous and far above average. Today China is already the second largest economic nation and for many years receives the highest foreign investments worldwide. In 2002 China became Germany's biggest Asian trading partner taking the leadership over from Japan. Additionally 2012 shall be the German-Chinese cultural year. A comparable rapid change and development can be seen in the field of biotechnology. Over the last few years biotechnology became more and more important, popular and underwent a tremendous boom. Pharmaceutical industry is a sunrise industry, especially the biopharmaceuticals, which just starts its large-scale industrialization process. Many large biotech and pharmaceutical companies are strengthening their presence worldwide and have already entered the Chinese market - Roche, Novartis, GlaxoSmithKline and Pfizer, to name but a few. Among these as well BASF operates a joint venture together with the Chinese enterprise Sinopec for the production of high-quality chemical products and polymers. This seminar paper evaluates possible market entry strategies for the small and medium enterprise MediGene AG into China taking account of socio-cultural particularities. In the second chapter this seminar paper gives an insight into the characteristics of the Chinese culture and the biotechnological market in the People's Republic of China. The subsequent third chapter contains information about the products and today's internationalisation of MediGene. The fourth chapter is addressed to the different market entry strategi
Download or read book The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio Cultural Particularities written by Annike Stahl and published by GRIN Verlag. This book was released on 2010-04-07 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: "noch nicht bekanntgegeben", Baden-Wuerttemberg Cooperative State University (DHBW), language: English, abstract: For many years now China represents one of the most popular target markets of the internationalisation of enterprises. The speed of economic development and social changes of China during the last years is indeed enormous and far above average. Today China is already the second largest economic nation and for many years receives the highest foreign investments worldwide. In 2002 China became Germany’s biggest Asian trading partner taking the leadership over from Japan. Additionally 2012 shall be the German-Chinese cultural year. A comparable rapid change and development can be seen in the field of biotechnology. Over the last few years biotechnology became more and more important, popular and underwent a tremendous boom. Pharmaceutical industry is a sunrise industry, especially the biopharmaceuticals, which just starts its large-scale industrialization process. Many large biotech and pharmaceutical companies are strengthening their presence worldwide and have already entered the Chinese market - Roche, Novartis, GlaxoSmithKline and Pfizer, to name but a few. Among these as well BASF operates a joint venture together with the Chinese enterprise Sinopec for the production of high-quality chemical products and polymers. This seminar paper evaluates possible market entry strategies for the small and medium enterprise MediGene AG into China taking account of socio-cultural particularities. In the second chapter this seminar paper gives an insight into the characteristics of the Chinese culture and the biotechnological market in the People’s Republic of China. The subsequent third chapter contains information about the products and today’s internationalisation of MediGene. The fourth chapter is addressed to the different market entry strategies into China, which MediGene could choose. Finally, the seminar paper comes out with a conclusion and recommendation for MediGene considering the won findings.
Download or read book Converging Technologies for Improving Human Performance written by Mihail C. Roco and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: M. C. Roco and W.S. Bainbridge In the early decades of the 21st century, concentrated efforts can unify science based on the unity of nature, thereby advancing the combination of nanotechnology, biotechnology, information technology, and new technologies based in cognitive science. With proper attention to ethical issues and societal needs, converging in human abilities, societal technologies could achieve a tremendous improvement outcomes, the nation's productivity, and the quality of life. This is a broad, cross cutting, emerging and timely opportunity of interest to individuals, society and humanity in the long term. The phrase "convergent technologies" refers to the synergistic combination of four major "NBIC" (nano-bio-info-cogno) provinces of science and technology, each of which is currently progressing at a rapid rate: (a) nanoscience and nanotechnology; (b) biotechnology and biomedicine, including genetic engineering; (c) information technology, including advanced computing and communications; (d) cognitive science, including cognitive neuroscience. Timely and Broad Opportunity. Convergence of diverse technologies is based on material unity at the nanoscale and on technology integration from that scale.
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Global Technology Revolution 2020 In Depth Analyses Bio Nano Materials Information Trends Drivers Barriers and Social Implications written by Richard Silberglitt and published by Rand Corporation. This book was released on 2002-08-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2020, areas of particular importance for technology trends will include biotechnology, nanotechnology, materials technology, and information technology. This report, the companion document to The Global Technology Revolution 2020, Executive Summary (Silberglitt et al., MG-475-NIC, 2006), assesses in detail a sample of 29 countries with respect to their ability to acquire and implement 16 key technology applications.
Download or read book The Biotechnology Market in Germany written by and published by . This book was released on 1999 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents information on the biotechnology market in Germany. It provides an overview of the market and discusses Germany's BioRegio funding competition in biotechnology. It then provides a profile of Bio-Regio Rheinland, one of the winners in the competition. It also provides information on national biotechnology research institutes. Includes a list of useful Internet sites.
Download or read book Knowledge Diversity in the Emerging Global Bio Nano Sector written by Elicia Maine and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great opportunities and radical innovation are most likely to occur at the convergence of two or more technology streams. A bio-nano sector is emerging from such a convergence and may eventually provide radical innovation and new dominant firms. As there are no comprehensive reviews on this emerging sector, this paper provides a descriptive overview, identifying what types of firms are entering, from what knowledge base, where they are located, and their strategic choices in terms of technological diversity, R&D strategy, business model, and areas of clinical focus. The firms engaged in bio-nano research and development span the range from start-up firm to multinational pharmaceutical, biotech, chemical, and electronics firms: three quarters of bio-nano firms are relatively young and relatively small. The United States dominates this sector, with more than half of all bio-nano firms located in the USA. Even within this sector which epitomizes the convergence of technology, there is a broad range of technological diversity, with the most diverse firms overall coming from a base in electronics, the most diverse start-up firms coming from a base in nanomaterials, and the most narrowly focused firms coming from a biotechnology/pharmaceutical base. We compare firm size with R&D strategy. The smaller firms have less diverse patent portfolios and are more likely to follow a hybridization knowledge diversity strategy, while the larger firms have more diverse patent portfolios and more widespread use of a juxtaposition R&D strategy.
Download or read book Next Generation Supply Chains written by Rosanna Fornasiero and published by Springer Nature. This book was released on 2020-12-31 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores supply chains strategies to help companies face challenges such as societal emergency, digitalization, climate changes and scarcity of resources. The book identifies industrial scenarios for the next decade based on the analysis of trends at social, economic, environmental technological and political level, and examines how they may impact on supply chain processes and how to design next generation supply chains to answer these challenges. By mapping enabling technologies for supply chain innovation, the book proposes a roadmap for the full implementation of the supply chain strategies based on the integration of production and logistics processes. Case studies from process industry, discrete manufacturing, distribution and logistics, as well as ICT providers are provided, and policy recommendations are put forward to support companies in this transformative process.
Download or read book Bioregions in Germany written by and published by . This book was released on 2004 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing Countries and the New Biotechnology Market Entry and Industrial Policy written by Francisco Colman Sercovich and published by IDRC Canada. This book was released on 1991 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Nanoscience and Nanotechnology written by Alain Nouailhat and published by Wiley-ISTE. This book was released on 2008-01-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Part of this book adapted from "Introduction aux nanosciences et aux nanotechnologies" published in France by Hermes Science/Lavoisier in 2006."
Download or read book Global Trends 2030 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2018-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important report, Global Trends 2030-Alternative Worlds, released in 2012 by the U.S. National Intelligence Council, describes megatrends and potential game changers for the next decades. Among the megatrends, it analyzes: - increased individual empowerment - the diffusion of power among states and the ascent of a networked multi-polar world - a world's population growing to 8.3 billion people, of which sixty percent will live in urbanized areas, and surging cross-border migration - expanding demand for food, water, and energy It furthermore describes potential game changers, including: - a global economy that could thrive or collapse - increased global insecurity due to regional instability in the Middle East and South Asia - new technologies that could solve the problems caused by the megatrends - the possibility, but by no means the certainty, that the U.S. with new partners will reinvent the international system Students of trends, forward-looking entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades will find this essential reading.
Download or read book Global Trends 2030 written by National Intelligence Council (U.S.) and published by U.S. Government Printing Office. This book was released on 2012 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is intended to stimulate thinking about the rapid and vast geopolitical changes characterizing the world today and possible global trajectories over the next 15 years. As with the NIC's previous Global Trends reports, we do not seek to predict the future, which would be an impossible feat, but instead provide a framework for thinking about possible futures and their implications. In-depth research, detailed modeling and a variety of analytical tools drawn from public, private and academic sources were employed in the production of Global Trends 2030. NIC leadership engaged with experts in nearly 20 countries, from think tanks, banks, government offices and business groups, to solicit reviews of the report.
