Download or read book Analysis of Strategic move by Chipotle written by Ernesto Paiz and published by GRIN Verlag. This book was released on 2011-06-06 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as “food with integrity” and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle’s growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so successful, offering sustainable gourmet ingredients at reasonable prices.

Download or read book Chipotle Mexican Grill Inc Case Study written by Daniel Krier and published by . This book was released on 2014-12-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Krier reviews Chipotle's current business strategies and vision. He then uses that information to make strategic recommendations for the company's future.

Download or read book A case study of Chipotle Mexican Grill What are the key factors for the competitive success of the company written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-13 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 4.6, University of Toronto, language: English, abstract: Despite the industry within which a company operates, there are various key success factors that enable a company to survive and develop. Key success factors are an essential part of the company's competitive success and it is this important that the company pay a considerable attention to them. The elements of a company must correspond with the key success factors required in the industry in order for it to survive and grow. As far as the case is concerned, the fast-casual restaurant industry is heavily competitive, making it hard for most of the restaurants to survive and remain successful. Six major rivals; Burger King Corporation, Jack in the Box, McDonald's, Wendy's Group, Starbucks and Yum! Brands, occupy about 40 percent of the market. The remaining 60 percent consists of smaller competitors such as Panera, Panda Express and Chipotle Mexican Grill. Each competitor offers distinguishable products aligned with their core capabilities. Hence, the intense threat of rivalry in this industry requires restaurants to be distinctive and innovative so that they can achieve a competitive edge. Those restaurants that are unable to maintain a constant competitive advantage end up failing.

Download or read book Exploring Management written by John R. Schermerhorn, Jr. and published by John Wiley & Sons. This book was released on 2017-10-16 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Management supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, Exploring Management is the perfect balance between what students need and what instructors want.

Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Download or read book Strategic Management color written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Download or read book Chipotle Company Assessment written by Benjamin Abwanzo and published by . This book was released on 2018 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chipotle is a chain of multinational restaurant that specializes in Mexican cuisine. This marketing plan provides the strategy that the company should utilize in the market. A situation analysis of the company shows that Chipotle has sufficient resources, with a marketing budget of $69, 257, 000 for the year 2015, its core competencies of providing food with integrity, as well as its capability to operate strategically in the corporate scene give it an advantage. Analysis of the external environment showed that Chipotle lost some of its market share due to health and safety code violation. As such, the company, today, has to adhere to strict legal, political, and socio-cultural concepts of ensuring health and food safety. The plan in the market is to improve awareness, increase revenue, and recapture lost market share. This would be achieved by targeting the baby boomers and millennials. The main marketing strategy would entail advertisement using traditional and digital media.

Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Download or read book Hospitality Strategic Management written by Jeffrey S. Harrison and published by . This book was released on 2005 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Download or read book High Frequency Trading written by Irene Aldridge and published by John Wiley & Sons. This book was released on 2013-04-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised second edition of the best guide to high-frequency trading High-frequency trading is a difficult, but profitable, endeavor that can generate stable profits in various market conditions. But solid footing in both the theory and practice of this discipline are essential to success. Whether you're an institutional investor seeking a better understanding of high-frequency operations or an individual investor looking for a new way to trade, this book has what you need to make the most of your time in today's dynamic markets. Building on the success of the original edition, the Second Edition of High-Frequency Trading incorporates the latest research and questions that have come to light since the publication of the first edition. It skillfully covers everything from new portfolio management techniques for high-frequency trading and the latest technological developments enabling HFT to updated risk management strategies and how to safeguard information and order flow in both dark and light markets. Includes numerous quantitative trading strategies and tools for building a high-frequency trading system Address the most essential aspects of high-frequency trading, from formulation of ideas to performance evaluation The book also includes a companion Website where selected sample trading strategies can be downloaded and tested Written by respected industry expert Irene Aldridge While interest in high-frequency trading continues to grow, little has been published to help investors understand and implement this approach—until now. This book has everything you need to gain a firm grip on how high-frequency trading works and what it takes to apply it to your everyday trading endeavors.

Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Download or read book Contemporary Strategy Analysis Text Only written by Robert M. Grant and published by Wiley Global Education. This book was released on 2014-09-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA and advanced undergraduate students. It has been adopted by leading business schools all across the world.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Download or read book The Marvelous Pigness of Pigs written by Joel Salatin and published by FaithWords. This book was released on 2016-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Christian libertarian farmer Joel Salatin, a clarion call to readers to honor the animals and the land, and produce food based on spiritual principles. What on earth is The Marvelous Pigness of Pigs? It's an inspiring call to action for people of faith . . . a heartfelt plea to heed the Bible's guidance . . . . It's an important and thought-provoking explanation of how by simply appreciating the marvelous pigness of pigs, we are celebrating the Glory of God. As a man of deep faith and student of the Bible, and as a respected and successful ecological family farmer, Joel Salatin knows that God created heaven and earth and meant for all living organisms to be true to their nature and their endowed holy purpose. He intended for us to respect and care for His gift of creation, not to ravage and mistreat it for our own pleasure or wealth. The example that inspires the book's title explains what Salatin means: when huge corporate farms confine pigs in cramped and dark pens, inject them with antibiotics and feed them herbicide-saturated food simply to increase profits, they are not respecting them as a creation of God or allowing them to express even their most rudimentary uniqueness - that special role that is part of His design. Every living organism has a God-given uniqueness to its life that must be honored and respected, and too often that is not happening today. Salatin shows us the long overlooked ethics and instructions in the Bible for how to eat, how to shop, how to think about how we farm and feed the world. Through scripture and Biblical stories, he shows us why it's more vital than ever to look to the good book rather than corporate America when feeding the country and your family. Salatin makes a compelling case for Christian stewardship of the earth and how it relates to every action we take regarding our food. He also opens our eyes to a common misconception many Christians may have about environmentalism: it's not a bad thing, and definitely not just the province of secular liberals; it's really a very good thing, part of heeding God's Word. With warmth and with humor, but with no less piercing criticism of the industrial food complex, Salatin brings readers on a fascinating journey of farming, food and faith. Readers will not say grace over their plates the same way ever again.