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EBookClubs

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Book Analyse macromarketing de la dynamique des circuits de distribution

Download or read book Analyse macromarketing de la dynamique des circuits de distribution written by Fathi Akrout and published by . This book was released on 1996 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce travail a pour objectif ultime de comprendre comment et pourquoi évoluent les circuits de distribution. L'objectif est très ambitieux car aucun auteur de langue française n'a essayé à ce jour de prendre en compte tous les éléments internes (organisation) et externes (environnement) des circuits pour expliquer le sens de leur dynamique. En fait, deux tentatives américaines peuvent seulement être citées allant dans le même sens, mais très souvent en ignorant volontairement certaines dimensions pourtant parfaitement identifiées dans des analyses antérieures plus centrées.La première partie de la thèse est consacrée à la présentation des concepts théoriques pertinents pour éclairer la dynamique des canaux de distribution autour des champs constitués par l'économie interne du circuit, la politique interne, l'économie politique externe du circuit et la performance dans le circuit, pour s'achever sur la construction large d'un modèle intégratif. La seconde partie est réservée à la mise en place de la recherche de terrain nécessaire pour valider le modèle créé

Book Cities in Asia by and for the People

Download or read book Cities in Asia by and for the People written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the active role of urban citizens in constructing alternative urban spaces as tangible resistance towards capitalist production of urban spaces that continue to encroach various neighborhoods. The collection of narratives presented here brings together research from ten different Asian cities and re-theorises the city from the perspective of ordinary people facing moments of crisis, contestations, and cooperative quests to create alternative spaces to those being produced under prevailing urban processes. The chapters accent the exercise of human agency through daily practices in the production of urban space and the intention is not one of creating a romantic or utopian vision of what a city "by and for the people" ought to be. Rather, it is to place people in the centre as mediators of city-making with discontents about current conditions and desires for a better life.

Book Consuming Experience

Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.

Book Mobilities  New Perspectives on Transport and Society

Download or read book Mobilities New Perspectives on Transport and Society written by John Urry and published by Routledge. This book was released on 2016-04-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the leading authors currently working at the intersection of social science and transport science, this volume provides a companion to the well-established and extensive international Transport and Society series. Each chapter, and the volume as a whole, offers closer and richer consideration of the issues, practices and structures of multiple mobilities which shape the current world but which have typically been overlooked or minimised. What this approach seeks to do is not only draw attention to many new areas of research and investigation relating to mobile lives, but also to point to new theories and methods by which such lives have to be researched and examined. Such new theories and methods are relevant both to rethinking 'transport' studies as such but are also recasting 'societal' studies as 'transport' so that it comes out of the ghetto and enters mainstream social science.

Book Organizational Traps

Download or read book Organizational Traps written by Chris Argyris and published by OUP Oxford. This book was released on 2010-04-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who has spent time in an organization knows that dysfunctional behavior abounds. Conflict is frequently avoided or pushed underground rather than dealt with openly. At the same time, the same arguments often burst out again and again, almost verbatim. Turf battles continue for extended periods without resolution. People nod their heads in agreement in meetings, and then rush out of the room to voice complaints to sympathetic ears in private. Worst of all, when people are asked if things will ever change, they throw up their hands in despair. They feel like victims trapped in an asylum. And people often are trapped. But they are not trapped by some oppressive regime or organizational structure that has been imposed on them. They are not victims. In fact, people themselves are responsible for making the status quo so resistant to change. We are trapped by our own behavior. Researchers and practitioners have often reflected on these things, but there is a puzzle. On the one hand, there is substantial agreement that these traps are counterproductive to effective performance. On the other hand, there is almost no focus on how organizational traps can be prevented or reduced. This book argues that whatever theory is used to describe and understand such organizational traps should be used to design and implement interventions that reduce and prevent them. Argyris is one of the world's leading management scholars whose work has consistently shed light on orgainzational problems. This book is essential reading for MBAs, managers, and consultants.

Book Transformative Consumer Research for Personal and Collective Well being

Download or read book Transformative Consumer Research for Personal and Collective Well being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.

Book Branding and Sustainable Competitive Advantage

Download or read book Branding and Sustainable Competitive Advantage written by Avinash Kapoor and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Book Good Business

Download or read book Good Business written by Mihaly Csikszentmihalyi and published by Penguin. This book was released on 2004-03-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Mihaly Csikszentmihalyi published the groundbreaking Flow more than a decade ago, world leaders such as Tony Blair and former President Clinton, and influential sports figures like Super Bowl champion coach Jimmy Johnson have all been inspired by the book. In today's corporate upheaval, a new business paradigm is evolving. While many CEOs are being exposed for their greed, truly visionary leaders believe in a goal that benefits themselves as well as others. They realize that it is their vision and "soul" that attract loyal employees willing to go above and beyond the call of corporate duty. And their employees are realizing the same thing: while 80 percent of adults claim they'd work even if they didn't have to, the majority of them can hardly wait to leave their jobs and get home. Good Business starts with the premise that this is an age in which business and work have replaced religion and politics as central forces in contemporary life. The book reveals how business leaders, managers, and even employees can find their "flow" and contribute not only to their own happiness, but also to a just and evolving society. It identifies the factors crucial to the operation of a good business: trust, the commitment to fostering the personal growth of employees, and the dedication to creating a product that helps mankind. Good Business is sure to become a must-read text for anyone who values the positive contributions of individuals in the changing world of business.

Book Entrepreneurship and the Growth of Firms

Download or read book Entrepreneurship and the Growth of Firms written by Per Davidsson and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationships between the growth of firms and entrepreneurship, the authors have drawn on many individual projects & case studies to provide a comprehensive analysis.

Book Managing Technological Development

Download or read book Managing Technological Development written by Hakan Hakansson and published by Routledge. This book was released on 2003-09-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case-study, the authors demonstrate the necessity of including social, technological and economical factors when dealing with such issues. Focusing on the interactive aspects of commercial and technological development, they examine how new solutions are developed and shaped in relation to the different companies and organizations involved. They investigate resources in terms of how they are related and built into other resources through historical and contemporary interaction processes. Their overall emphasis is on dealing with the issue of how different, closely and distantly related companies and organizations are affected when resources are developed.

Book Morals and Markets

    Book Details:
  • Author : Viviana A. Rotman Zelizer
  • Publisher : Columbia University Press
  • Release : 2017-08-08
  • ISBN : 0231545428
  • Pages : 322 pages

Download or read book Morals and Markets written by Viviana A. Rotman Zelizer and published by Columbia University Press. This book was released on 2017-08-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life insurance—the promise of an insurer to pay a sum upon a person's death in exchange for a regular premium—is a bizarre enterprise. How can we monetize human life? Should we? What statistics do we use, what assumptions do we make, and what behavioral factors do we consider? First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry. The book pioneered a cultural approach to the analysis of morally controversial markets. Zelizer begins in the mid-nineteenth century with the rise of the life insurance industry, a contentious chapter in the history of American business. Life insurance was stigmatized at first, denounced in newspapers and condemned by religious leaders as an immoral and sacrilegious gamble on human life. Over time, the business became a widely praised arrangement to secure a family's future. How did life insurance overcome cultural barriers? As Zelizer shows, the evolution of the industry in the United States matched evolving attitudes toward death, money, family relations, property, and personal legacy.

Book In the Active Voice  Routledge Revivals

Download or read book In the Active Voice Routledge Revivals written by Mary Douglas and published by Routledge. This book was released on 2013-02-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982, this collection of essays is a reproach to a form of the sociology of religion that treats people as the passive objects of impersonal social influences. In opposition to this, the author seeks to assert an active voice style of thinking about the relations between individuals and their cultural environment, whether in economics, history or literary criticism. This collection is assembled with the guiding principle that all the essays touch upon the borderland between economic values and personal judgements of quality. Several essays illustrate the theme from the place of economics in anthropology and the place of economic behaviour in sociological and cultural criticism. The essay on 'Cultural bias' suggests a systematic method of analysis for investigating social influences on judgement and choice.

Book Mixed Families

Download or read book Mixed Families written by Joyce A. Ladner and published by Doubleday Books. This book was released on 1978 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Retailing in England During the Industrial Revolution

Download or read book Retailing in England During the Industrial Revolution written by David Alexander and published by London : Athlone P.. This book was released on 1970 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Architecture for Benetton

Download or read book Architecture for Benetton written by Marco Mulazzani and published by . This book was released on 2005 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because United Colors of Benetton’s core business is clothing, the contemporary culture of design plays an important role in the group’s activity, including its corporate architecture. Benetton’s international brand style―combining color, energy, and practicality―can be seen first in its buildings. In 1964, long before it was fashionable for designers to employ brand-name architects, Lucianno Benetton chose two very young and ambitious architects, Afra and Tobia Scarpa, to design his first textile factory. This project marked the beginning of a vision of architecture aimed at enhancing the workplace: an architecture where image and substance come together. This unique book, brilliantly designed by Massimo Vignelli, brings together all of the Benetton buildings, including plans, 500 color illustrations, superb photographs by Antonia Mulas, an interview with Luciano Benetton, and a chapter dedicated to Tadao Ando’s Fabrica building. This book is designed and published in collaboration with Fabrica, Benetton’s corporate communications research center designed by Japanese architect Tadao Ando. Tadao Ando states the true spirit of the Benetton style when describing his work on the Fabrica project: “The role of the new architecture is to bring out the charm and strength of the ancient villa and to give birth to a reciprocal, cathartic relationship between old and new in an in an atmosphere of complete harmony, transcending the limits of a specific period.

Book The Evolution of the Aging Self

Download or read book The Evolution of the Aging Self written by Klaus Warner Schaie and published by Springer Publishing Company. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors examine age-related changes and their impact upon the concept of self - sense of well-being, life satisfaction, perceived quality of life. Each chapter is followed by two expert commentaries. For teachers, researchers and graduates interested in the sociology and psychology of ageing.

Book Industrial Networks

Download or read book Industrial Networks written by Björn Axelsson and published by Routledge. This book was released on 1992-01-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: