Download or read book An Online Study of Actors Self promotion and the Personal Brand written by Michael Gravison and published by . This book was released on 2017 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Actor s Guide to Self Marketing written by Carla Renata and published by Simon and Schuster. This book was released on 2019-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand Out from the Competition! How do actors sell their personality? What does it take to make a lasting impression? How can actors use their image to achieve their dreams? The Actor's Guide to Self-Marketing answers all these questions and more. With a background in acting and publicity, author Carla Renata has gathered insider info and proven tips to help actors create their own brand and utilize it for success. With The Actor's Guide to Self-Marketing, you will learn how to: Highlight unique traits and skills Distinguish yourself from the crowd Market yourself through social media Angle for your dream role And so much more! Renata's methods have been tested and developed through her branding and social media program, The Branding Buddha, which has been taught online and privately, as well as in group classes at top universities in the United States. Along with tips from her program and extensive background in the field, Renata uses meditative practices and self-actualization to help actors develop their public image and reach their goals with clarity and intention. As she writes, "The mind is everything. What you think, you will become." With The Actor's Guide to Self-Marketing, you'll be well on your way to becoming the actor you really want to be and landing your dream roles.
Download or read book You re Gonna Know Me written by Ron Cooper and published by CreateSpace. This book was released on 2015-10-19 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're Gonna Know Me, puts the power of self-promotion your career directly into the hands of you the actor. Becoming an Actor is hard work, so give yourself the edge. This direct, enthusiastic guide for actors teaches you how to promote yourself and succeed. A professional actor is a business. To be successful you must understand how to develop and promote yourself. In this book you will learn how to utilize promotional tools and strategies to gain the winning edge. You're Gonna Know Me will help you take control of the business side of your creative career. By acknowledging that self-promotion is vital to an actor's livelihood you can have a better chance at success. This book is a guide to using many of those promotional tools and techniques that the actor can easily master for their own self-promotion. In You're Gonna Know Me, Ron Cooper helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand and promoting it through every step of the process.
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Download or read book Library Edition of Everyday Celebrity written by Jess Ponce and published by Createspace Independent Publishing Platform. This book was released on 2018-03-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIBRARY EDITION of Everyday Celebrity Unleash your innate star quality and get the meaningful attention you and your personal brand truly deserve. It's your time to SHINE! Hollywood media coach Jess Ponce III reveals how you can master best practices for self-promotion that transcend the entertainment world. He, along with international business leadership consultant Emily Liu, empower you with strategies for professional and personal success-no matter your industry. - Communicate your irresistible offer with clarity, confidence, and charisma - Leverage media opportunities for more productive results - Grow your visibility, influence, and professional network - Create a compelling call to action for profitable outcomes Caring mentors with worldwide reach. In 2014 Emily invited Jess to bring his extraordinary blend of celebrity know-how and branding expertise to Asia. Jess is the creator of The A Factor(TM) and he is the creative force behind Media 2x3, a U.S. based media-company that develops and packages personality, entrepreneurial, and media talent. His celebrity insight stems from extensive experience as a producer and interviewer for celebrity-driven television programs. He has coached 4000+ individuals to tap into their own star qualities, including creative and corporate executives, TEDx speakers, celebrities, and on-air presenters from Disney, HGTV, ABC, and other entertainment brands. As the founder of the Awesome Group, Emily has mobilized best-in-class, global resources to build a multi-media learning platform. Through publishing, premium learning events, and extended product lines, she has created Asia's preeminent personal and professional development firm. Emily is the author of "Singing in the Rain" and the co-author of "Secrets to Winning," the bestselling book on performance coaching that has been translated into three languages.
Download or read book Performing Identity written by Barry King and published by Springer Nature. This book was released on with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Everyday Celebrity written by Jess Ponce III and published by . This book was released on 2017-09-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: It's your time to shine! Unleash your innate star quality and get the meaningful attention you and your personal brand truly deserve. Hollywood media coach Jess Ponce III reveals how you can master best practices for self-promotion that transcend the entertainment world. This insightful handbook empowers you with strategies for professional and personal success-no matter your industry. -Communicate your irresistible offer with clarity, confidence, and charisma -Leverage media opportunities for more productive results -Grow your visibility, influence, and professional network -Create a compelling call to action for profitable outcomes
Download or read book Digital Tools for Academic Branding and Self Promotion written by Cabrera, Marga and published by IGI Global. This book was released on 2016-10-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.
Download or read book Promote Yourself written by Dan Schawbel and published by Macmillan. This book was released on 2013-09-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides counsel on how to promote oneself and find a desirable job by creating personal brands that exhibit the qualities employers seek.
Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-04-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.
Download or read book The Actor s Survival Guide written by Jon S. Robbins and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Actor's Survival Guide: How to Make Your Way in Hollywood is a handbook and essential guide to the business of living and working as an actor in the Los Angeles area. Exploring the experience of relocating to L.A.; the casting process; and how to identify – and find work with – the key players in the film and television industry, the book offers a business-centered road map through the industry. It seeks to navigate the challenges and identify the pitfalls and wrong-turns that hinder too many promising careers and frustrate even the most dedicated of actors. In doing so, the book seeks to provide an extra-competitive edge of experience and know-how for those actors who have the skills and determination to persevere. This second edition features a number of new sections and topics including: Recent census data for the Los Angeles County Neighborhood Statistics Updates on casting diversity with the most recent SAG/AFTRA data Changes in contracts for film, television and stage, including information on AEA's new Hollywood Equity Waiver policy Details on new contracts for film, television and new media; ongoing contract negotiations for video game content; and the ramifications of the SAG/AFTRA merger The role of computer-generated images (CGI) and motion capture (MOCAP) Renewed emphasis on set safety, especially for stunt performers Audition workshops Recent prosecutions of casting directors for "Pay for Play" violations Emerging role of social media in an actor's marketing strategy Dos and don'ts of video self-taping of auditions Expanded glossary to include new media and performance capture vocabulary Written from the perspective of working actor and experienced career-guidance teacher Jon S. Robbins, this unique guide will help aspiring actors bridge the gap between training in drama schools and working in the epicentre of the film and television industries.
Download or read book A Very Short Fairly Interesting and Reasonably Cheap Book about Management written by Ann L Cunliffe and published by SAGE. This book was released on 2021-02-24 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived by Chris Grey, SAGE’s ′A Very Short, Fairly Interesting and Reasonably Cheap’ series shies away from the sterility of conventional textbooks, offering students an informal and accessible overview of the field which challenges the traditional literature. A bestseller from the series, this new edition of A Very Short, Fairly Interesting and Reasonably Cheap Book about Management by internationally renowned academic Ann L. Cunliffe has been updated to reflect current research. With inclusion of more international examples and coverage of ethical management, new ways of working and recent successes and failures in leadership in relation to the Covid pandemic, this book will stretch, surprise and reward business and management students at undergraduate, postgraduate and MBA levels.
Download or read book An Actor s Guide Your First Year in Hollywood written by Michael St. Nicholas and published by Simon and Schuster. This book was released on 2015-07-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every actor beginning a career in Hollywood, this indispensable guide will lay out a clear and comprehensible path with tried-and-true advice. Up-to-date resources and new interviews with recently established actors experiencing the current movieland scene—as well as the timeless voices of established actors and industry pros—make this a rich compendium of Hollywood know-how. Delve into the industry with the support from An Actor’s Guide: Your First Year in Hollywood and discover with confidence how to: Find work through a variety of sources Deliver stunning auditions Join SAG-AFTRA Get a great headshot and put together a stunning resume Build your credentials and gain exposure Hone your craft with professional training and classes Snag a top-notch agent Utilize the power of social media From settling into Los Angeles and sticking to a tight budget, to adventures in reality TV and landing the breakthrough parts you came to Hollywood for, any actor eager to learn will get his or her fair share of insider knowledge with this manual and will discover how to create a positive experience while launching an exciting career. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Download or read book Acting in the Academy written by Peter Zazzali and published by Routledge. This book was released on 2016-03-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 150 BFA and MFA acting programs in the US today, nearly all of which claim to prepare students for theatre careers. Peter Zazzali contends that the curricula of these courses represent an ethos that is as outdated as it is limited, given today’s shrinking job market for stage actors. Acting in the Academy traces the history of actor training in universities to make the case for a move beyond standard courses in voice and speech, movement, or performance, to develop an entrepreneurial model that motivates and encourages students to create their own employment opportunities. This book answers questions such as: How has the League of Professional Theatre Training Programs shaped actor training in the US? How have training programmes and the acting profession developed in relation to one another? What impact have these developments had on American acting as an art form? Acting in the Academy calls for a reconceptualization of actor training the US, and looks to newly empower students of performance with a fresh, original perspective on their professional development.
