Download or read book Tendencias de la comunicaci n para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.
Download or read book An lisis de tendencias tur sticas alternativas o potenciales en el mundo written by Víctor Calderón Fajardo and published by Universidad Almería. This book was released on 2023-06-23 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro trata de visibilizar un conjunto de tendencias turísticas, en ocasiones interpretadas como subtipologías, no estudiadas en profundidad o tenidas en plena consideración para la explotación turística. Aunque son claramente tendencias, recursos nicho, emergentes o endógenos en muchos destinos, todavía no hay una industria desarrollada que los divulgue o los explote todo su potencial. La visita a un destino turístico es una experiencia que no solo está configurada por elementos tradicionales intrínsecos y del entorno, como el patrimonio, la gastronomía o la naturaleza, sino también se compone de otros elementos tangibles e intangibles que condicionan, no solo la experiencia turística, sino nuevas formas de reclamo y valor en el destino. Alrededor de las nuevas necesidades, valores y principios que rigen la sociedad en las diferentes generaciones se han ido desarrollando tendencias de turismo nuevas como el hípster, de videojuegos u el oscuro. Estas necesidades de conocer o identificarse con unos principios, valores, intereses y gustos se están convirtiendo en un reclamo de valor importante que justifican el mero desplazamiento al destino. Los destinos que antes y mejor se adapten a entender las necesidades de los mercados turísticos y que apuesten por una oferta complementaria y diversificada serán aquellos que tendrán una clara ventaja, en un mercado ya de por sí altamente competitivo.
Download or read book Tendencias de la Comunicaci n El Ecosistema Medi tico Contempor neo Discusiones sobre audiencias estrategias de comunicaci n y resultados Vol II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Download or read book Turismo y cultura retos y perspectivas en Am rica Latina written by Julián Osorio and published by U. Externado de Colombia. This book was released on 2014-06-19 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es un proyecto académico en el que se presentan diversos debates teóricos, reflexiones, casos de estudio y experiencias en los que se profundiza en diversos ejes de análisis sobre el fenómeno turístico, sus impactos, tensiones y prácticas sociales relacionadas con la cultura. Es un aporte al análisis y profundización de esta temática, dada su importante trascendencia en América Latina. Esperamos que los artículos, que han sido producto de la reflexión teórica o de la práctica investigativa, aporten al avance del conocimiento en la relación entre estos ejes, a partir de reflexiones teóricas, casos de estudio y análisis comparativos en relación con diversos territorios que le apuestan al turismo El libro se estructura en tres ejes de análisis. El primero, relacionado con las “Políticas públicas y el turismo cultural”; el segundo, enfocado a las “Dinámicas sociales, culturales y simbólicas en las relaciones entre turismo y cultura” y, el último, aporta a la comprensión de las “Tensiones e impactos del turismo sobre la cultura”. Con ello se espera cubrir un amplio espectro de enfoques que den cuenta de los retos a los que se deben enfrentar los hacedores de políticas públicas, los gestores, la academia y los actores locales, en relación con la implementación de proyectos y acciones en diversos territorios con múltiples dinámicas sociales asociadas a estos procesos. En este proyecto editorial se vincularon investigadores con 17 artículos que desde diversos lugares del continente aportaron su trabajo para que esta iniciativa fuera una realidad y se tejiera un collage de múltiples y variadas posturas sobre esta temática en la región. El libro aporta un sinnúmero de reflexiones e interrogantes que podrían derivar en un futuro en proyectos de investigación que permitan generar una mayor comprensión de las complejas relaciones entre cultura y turismo.
Download or read book HCI International 2023 Late Breaking Posters written by Constantine Stephanidis and published by Springer Nature. This book was released on 2023-12-11 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volme set CCIS 1957-1958 is part of the refereed proceedings of the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held in Copenhagen, Denmark, in July 2023. A total of 5583 individuals from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Download or read book Geographies of Mediterranean Europe written by Rubén Camilo Lois-González and published by Springer Nature. This book was released on 2020-12-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume highlights the geographies of six European Mediterranean countries: France, Spain, Italy, Portugal, Turkey and Greece. The book provides a balanced overview on what the geographers of these six countries have investigated and reflected in recent decades. This thematically arranged book takes into account the national differences of the authors, but also highlights the main contributions of Mediterranean geographies on a global scale. It reinforces a perception of common problems and debates in Southern Europe. This book appeals to the institutionalized geographical community of Mediterranean countries but also to a global audience of scholars of geography, territorial and spatial studies, social sciences and history.
Download or read book International Residential Mobilities written by Josefina Dominguez-Mujica and published by Springer Nature. This book was released on 2021-10-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the drivers and impacts of new international residential mobilities by considering a range of mobilities in different countries across the globe from investment, amenity and retirement mobilities to those of the new global middle class and the transnational elites. It examines the intersection of these mobilities with the increase in the volume of global tourism, the advent of the sharing economy and peer-to-peer platforms, and the effects of transnational property investment. The consequent transformations are considered in urban environments where tourism pressure coexists with gentrification, increasing house prices and processes of social and ethnic segregation. By offering a broad perspective based on different case studies, the book portrays the contradictory consequences of international residential mobilities both favouring local opportunities for development and disrupting housing markets through the disassociation from local demand. As a result this book is a great resource for academics and students in tourism, urban and migration studies as well as policy-makers and practitioners involved in urban planning, social affairs and tourism management.
Download or read book Tourisme Mondial written by and published by . This book was released on 1976 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by MDPI. This book was released on 2020-05-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Download or read book Management Tourism and Smart Technologies written by Carlos Montenegro and published by Springer Nature. This book was released on 2024-01-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain. This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information Systems Planning and Management, Information Technologies in Tourism, Internet Technology, Knowledge Management, Management of Supply Chain and Logistics, Marketing Innovation, Robotics, Strategic Management Innovation, Sustainability Management, Technical Economy Management, Technical Innovation and Management, Technology in Tourism and Tourist Experience, Tourism Industry and Ecology, Tourism Management, a total of 77 research projects and many spaces and relationships between researchers to collaborate in the advancement of science are presented.
Download or read book Anales de Econom a Aplicada 2009 written by and published by Delta Publicaciones. This book was released on 2009 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World travel written by and published by . This book was released on 1975 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Entrepreneurship and Family Business Vitality written by José Manuel Saiz-Álvarez and published by Springer. This book was released on 2019-07-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to respond to economic globalization and increased competitive pressures, companies need innovative, efficient and effective management strategies. Accordingly, this book explores various scenarios faced by entrepreneurs and family businesses, and proposes strategies to tackle the challenges and seize opportunities to grow in a highly competitive environment. It underscores the importance of deploying vital strategies to survive and flourish in the long term, overcoming challenges, and capitalizing on opportunities in order to attain / maintain a competitive position. By presenting and integrating the latest insights and case studies on entrepreneurship, family businesses, and strategy research, the book provides concrete recommendations for effective business survival and growth.
Download or read book Routledge Handbook of Tourism in Africa written by Marina Novelli and published by Routledge. This book was released on 2020-11-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and readable overview of the critical debates and controversies around tourism in Africa, and the major factors that are affecting tourism development now and in the future. Drawing upon research emerging from collaborations between a growing number of African academics and practitioners based in the continent and in the African diaspora as well as international colleagues, the Handbook offers key critical insights into the issues, challenges and trends that Africa and African tourism is facing. Part I covers continent-wide issues such as climate change, ICT, heritage and development. The remaining parts are organised along geographic lines, with each chapter covering the development of tourism, current trends and discussion of critical issues such as community participation, gender, backpacking, urban tourism, wildlife tourism and conservation. Combining an overview of key theories, concepts, contemporary issues and debates, this book will be a valuable resource for students, academics and practitioners investigating the role of tourism in Africa.
Download or read book Adventures into Mexico written by Nicholas Dagen Bloom and published by Rowman & Littlefield Publishers. This book was released on 2006-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the tequila-soaked clichés of Mexican tourism, this multifaceted book explores the influence and experiences of Americans in Mexico since World War II. The authors trace Mexico's growing role as an important refuge for Americans seeking not only sun and fun but an alternative cultural and social model. Delving into the rich and varied worlds of political exiles, students, art dealers, retiree/artist colonies, and tourist zones, this work illustrates why large numbers of Americans have been irresistibly drawn to Mexico. Specialists in literature, anthropology, history, and geography bring their unique perspectives to the stories of these migrants, offering a fascinating interpretation to all those interested in modern Mexican history, border studies, tourism, and retirement in Mexico.
Download or read book El futuro de los espacios rurales written by Soledad Nogués Linares and published by Ed. Universidad de Cantabria. This book was released on 2004 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde una visión interdisciplinar, esta obra se centra en el futuro del mundo rural, profundizando en la áreas temáticas de la política de desarrollo rural, las tendencias de la economía rural, las infraestructuras y la organización territorial, el patrimonio natural, el arquitectónico y cultural, y la nueva sociedad rural, exponiendo experiencias y explorando nuevas ideas que contribuyan a hacer de las áreas rurales espacios dinámicos e innovadores.
