Download or read book An Investigation of Preferences for Product Appearance written by Qifang Bao and published by . This book was released on 2014 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of the styling and appearance of consumer products is widely understood. This paper evaluates the appearance of a technology-oriented product, the residential solar panel, using a quantitative approach known as visual conjoint analysis. The goal of this research was to determine the design attributes that make a solar panel more visually appealing, and to understand how different visual representations may reveal consumer preference differently. Approximately 200 survey respondents were shown two kinds of images of solar panels, one of a standalone panel and the other of a panel installed on a roof. The preferences for product appearance of solar panels were determined on two levels: one from an individual perspective and another from an aggregated point of view. By analyzing the preference on an individual level, the study further explores how presenting a solar panel in its context of use can influence the consistency of consumer preferences. The results show a significant shift of preferences when first showing the non-contextualized image and then showing the contextualized image. Such preference inconsistency provides insights with which to inform the process of user-needs revealing. By analyzing the preference on an aggregated level, attributes such as color, shape and pattern are determined to be more important than the frame style on influencing peoples preference for solar panel appearance.
Download or read book A Study of Brand Preference written by Reham Shawky Ebrahim and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research Report written by and published by . This book was released on 1961 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book People Preferences and Prices written by Eugene Galanter and published by Bentham Science Publishers. This book was released on 2011 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
Download or read book Sensory and Consumer Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
Download or read book Cognitive mechanisms of visual attention working memory emotion and their interactions written by Chaoxiong Ye and published by Frontiers Media SA. This book was released on 2023-08-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design User Experience and Usability UX Research Design and Assessment written by Marcelo M. Soares and published by Springer Nature. This book was released on 2022-06-16 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.
Download or read book Discrimination Testing in Sensory Evaluation written by Lauren Rogers and published by John Wiley & Sons. This book was released on 2024-09-23 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discrimination Testing in Sensory Evaluation Provides a complete and unified approach to discrimination testing in sensory evaluation Sensory evaluation has evolved from simple “taste testing” to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior. Discrimination Testing in Sensory Evaluation provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field. Addresses the theoretical, methodological, and practical aspects of discrimination testing Covers a broad range of products and all of the senses Describes basic and more complex discrimination techniques Discusses the real-world application of discrimination testing in sensory evaluation Explains different models in discrimination testing, such as signal detection theory and Thurstonian modelling Features detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique Discrimination Testing in Sensory Evaluation is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R&D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.
Download or read book OECD Trade Policy Studies Trading Up Economic Perspectives on Development Issues in the Multilateral Trading System written by OECD and published by OECD Publishing. This book was released on 2006-05-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers trade liberalisation and development from an economic perspective, aiming to examine these emotive issues using empirical approaches and dispassionate analysis.
Download or read book Community Practice written by David A. Hardcastle and published by OUP USA. This book was released on 2011-02-18 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised classic text provides a comprehensive and integrated overview of the community theory and skills fundamental to all areas of social work practice.
Download or read book Index to the Literature of Food Investigation written by and published by . This book was released on 1956 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Knowledge Science Engineering and Management written by Zhi Jin and published by Springer Nature. This book was released on 2023-08-08 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume set constitutes the refereed proceedings of the 16th International Conference on Knowledge Science, Engineering and Management, KSEM 2023, which was held in Guangzhou, China, during August 16–18, 2023. The 114 full papers and 30 short papers included in this book were carefully reviewed and selected from 395 submissions. They were organized in topical sections as follows: knowledge science with learning and AI; knowledge engineering research and applications; knowledge management systems; and emerging technologies for knowledge science, engineering and management.
Download or read book HCI International 2020 Late Breaking Papers User Experience Design and Case Studies written by Constantine Stephanidis and published by Springer Nature. This book was released on 2020-10-02 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings before the conference took place. In addition, a total of 333 papers and 144 posters are included in the volumes of the proceedings published after the conference as “Late Breaking Work” (papers and posters). These contributions address the latest research and development efforts in the field and highlight the human aspects of design and use of computing systems. The 54 late breaking papers presented in this volume were organized in two topical sections named: User Experience Design and Evaluation Methods and Tools; Design Case Studies; User Experience Case Studies.
Download or read book Methods in Consumer Research Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
Download or read book Flavour and Consumer Perception of Food Proteins written by Jing Zhao and published by Royal Society of Chemistry. This book was released on 2023-11-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proteins are an important nutrient and ingredient in food as well as in nutritional supplements. The application and take up of food proteins, especially plant proteins, has been limited due to their undesirable sensory properties, e.g. taste, odour, and chalky mouth feel. This will need to change if the availability of meat protein becomes scarcer. Documenting the latest research, this book is the first overview of the recent advances in flavour research of food proteins, with an emphasis on the major plant proteins, e.g. soy and pulse proteins. The topics to be covered include sensory and instrumental characterization of flavour compounds in food proteins, how flavour profiles in food proteins can be formed or altered, research advances of individual food proteins, the use of food protein products as flavouring ingredients, and future trends of flavouring food proteins. There is a growing interest in using plant proteins in food formulation and industrial applications, but no book has yet covered this systematically until now. Summarizing research advances in consumer studies and flavour chemistry that focus on food proteins, the book will discuss the flavour properties and problems in each major and novel food protein source for the academic and industry market.
Download or read book Universal Access in Human Computer Interaction Design Methods Tools and Interaction Techniques for eInclusion written by Constantine Stephanidis and published by Springer. This book was released on 2013-07-03 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 8009-8011 constitutes the refereed proceedings of the 7th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 230 contributions included in the UAHCI proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 74 papers included in this volume are organized in the following topical sections: design for all methods, techniques and tools; eInclusion practice; universal access to the built environment; multi-sensory and multimodal interfaces; brain-computer interfaces.
