Download or read book An Investigation of Consumer Behavior in Clothing Purchases as Related to Clothing Values written by Barbara Kay Altpeter and published by . This book was released on 1963 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Value written by Morris Holbrook and published by Routledge. This book was released on 2002-03-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

Download or read book Eco Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Download or read book Factors Influencing Consumers Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04-06 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , course: Marketing, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman’s rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.

Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

Download or read book Clothing Evaluative Criteria written by Chun-Lan Yeh and published by . This book was released on 2005 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few studies have been directed to examine the relationship between consumers' shopping motivations and their use of clothing evaluative criteria. The purpose of this study was to examine the influence of consumers' shopping orientations on the importance placed on the clothing evaluative criteria. Hedonic and utilitarian shopper dichotomy was applied in this study. Self-administered questionnaires which included four sections of questions were used for data collection. The four sections, with 7-point Likert scales, asked about respondents' clothing evaluative criteria used in general and specific purchase context, shopping values, and demographic information. The data were collected at Oregon State University in summer 2005. A convenience sample of 452 students from nine departments was obtained. The frequency and descriptive statistics, cross tabulation and chi-square statistics, Principal Components Factor Analysis with Varimax Rotation, and Pearson Correlation were used to analyze the data. Respondents were classified into hedonic shoppers, utilitarian shoppers, or neutral shoppers, who were dropped in comparison analysis. Results indicated that hedonic shoppers were more likely to be female and younger than were the utilitarian shoppers. Hedonic shoppers were found to be more engaged in un-planned clothing purchases, go clothing shopping more frequently, and spend more money on clothing each month then utilitarian shoppers. Moreover, hedonic shoppers more often went clothing shopping in department stores, closed malls and specialty stores than did the utilitarian shoppers. Principal Components Factor Analysis was conducted to classified clothing evaluative criteria used in both general and specific purchase situations, and new variables were generated for Pearson Correlation Analysis. Results of Pearson Correlation analysis were used to test the hypotheses. Results showed that hedonic shopping value was positively and significantly related to "Aesthetics" and "Symbolic" dimensions of clothing, which supported the first hypothesis. However, utilitarian shopping value was not found to have positive and stronger relationship with "Performance" and "Economic" dimensions of clothing than hedonic shopping value, thus, the second hypothesis was not supported. Apparel manufacturers, retailers, and marketers can draw implications from the study result to develop more effective marketing communication mix. Also, consumer behavior researchers can further investigate hedonic shopping behavior based on the research findings.

Download or read book Clothing a Study in Human Behavior written by Mary Shaw Ryan and published by New York : Holt, Rinehart and Winston. This book was released on 1966 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Clothing Valuing written by Michelle Ann Morganosky and published by . This book was released on 1982 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Download or read book Slow Fashion written by Sojin Jung and published by . This book was released on 2014 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fast fashion, which carries high-end designs to the mass market at affordable price ranges quickly, has gained success. However, fast fashion is often criticized for spurring people to buy multiple clothes at once with little perceived value, and discard them quickly. As an antithesis of fast fashion, the apparel industry has been increasingly interested in slow fashion. However, there has been lack of theoretical understanding of slow fashion. This dissertation is aimed at investigating the slow fashion movement by identifying potential slow fashion consumers (Study I), and ways to create customer values toward slow fashion products to increase purchase intention and willingness to pay a price premium (Study II)./DISS_para By Churchill's (1978) scale item generation and purification procedures, a preliminary study found 15 items that accounted for five dimensions of consumer orientation to slow fashion: Equity, Authenticity, Functionality, Localism and Exclusivity. These dimensions elucidated that slow fashion is related to, but distinctive from existing environmental and social sustainability concepts. Targeting nationwide U.S. consumers, respondents of this study were selected by the quota sampling method with consideration to age, gender and geographical location of respondents. The online survey URL was sent to a total of 1,000 respondents, and the final 221 completed responses were analyzed. In Study I, consumers were classified into four consumer groups based on the five orientations to slow fashion: High involvement in slow fashion group, traditional group, exclusivity oriented group, and low involvement in slow fashion group. To understand characteristics of each group, the groups were profiled by the Schwartz value, apparel consumption behaviors and demographic variables. Based on their profiles, subjects of each group except for those in the low involvement group were evaluated to be potential slow fashion consumers. Three groups were found to be different by their orientation to slow fashion, personal values, consumption behaviors, etc.: Different marketing strategies were suggested to address the needs of each group effectively. On the basis of the customer value creation framework, Study II tested how each dimension of consumer orientation to slow fashion increased perceived customer value on slow fashion products, which in turn positively influences consumer's purchase intention and willingness to pay a price premium. The results of the structural equation modeling revealed that consumer orientation toward Exclusivity enhances perceived customer value on slow fashion products. Moreover, the perceived customer value increased the consumer's purchase intention and willingness to pay a price premium. DISS_para This study extended academic understanding of slow fashion through empirical identification of slow fashion dimensions, profiling of potential slow fashion consumers and confirming factors related to creating customer values and its consequences. In addition to detailed marketing implications, this study further provided suggestions for the U.S. government policy and consumer education program to achieve sustainability and foster the U.S. domestic apparel industry."--Abstract from author supplied metadata.

Download or read book Evidence of the Need of Education for Efficient Purchasing written by Velma Phillips and published by . This book was released on 1931 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Comparison of Clothing Purchasing Behavior written by Taesoo Kim and published by . This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainability as a Trend in Fashion Industry An Empirical Study about Changing Consumer Behaviour written by Dagmar Cyrklaff and published by GRIN Verlag. This book was released on 2017-06-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.

Download or read book Factors influencing the impulse buying behaviour of apparel consumers written by Samkhyan Malliyoor Mana and published by GRIN Verlag. This book was released on 2018-03-26 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.

Download or read book Consumed by Consumption written by Lorraine M. Martínez-Novoa and published by . This book was released on 2016 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""At some point we have to face the certain reality: despite all the good the world seems to offer, true happiness can only be found in one thing: shopping" (Ally McBeal, 1997 as cited in Wagner, 2007). In today's society, shopping is positioned as a major source of happiness and a signal of status and success. Messages in popular media not only condone the excessive acquisition of materials possessions but promotes it. Indeed, there is a great deal of pressure to think that "we are what we have." Most individuals have appropriate defense mechanisms to resist this pressure, however, there are others that do not. Life experiences and personal characteristics, when combined with sociocultural factors, can lead these individuals to the excessive consumption of products in the hopes of achieving a desired sense of self, avoiding negative feelings or emotions, or compensating for perceived internal deficiencies. Indeed, buying behavior becomes a response to the desire to exert control over one's life. Paradoxically, these individuals develop and maintain such behavior to the extent that it ends up controlling them (Cardella, 2010; Eccles, 2002). These consumers, known in the literature as compulsive buyers, are the focus of this dissertation. Compulsive buying behavior (CBB) is conceptualized as a compulsive behavior in which the individual uses shopping as a compensation mechanism due to feelings of emptiness or as an escape from unpleasant situations or negative feelings (Neuner, Raab, & Reisch, 2005; O'Guinn & Faber, 1989). Research suggest that these consumers tend to prefer appearance-related products when engaging in the behavior. However, little is known about the reasons why compulsive buyers prefer such items. To this end, the purpose of this dissertation was to develop an in-depth understanding of the compulsive buying experience. Further, this study addresses gaps within the consumer research literature specifically regarding the preference among compulsive buyers for appearance-related products (ARPs) by examining the experiences of as well as the overall shopping and buying process among six women who are compulsive clothing buyers. Three objectives were developed to address the purpose of this dissertation: (1) to examine the behaviors that comprise compulsive buying, (2) to investigate the role of appearance-related products relative to these behaviors, and (3) to explore the meanings compulsive clothing buyers assign to appearance-related items. A phenomenological approach to inquiry was used to accomplish the objectives and overall purpose of this dissertation. A combination of in-depth interviews and personal journals formed the basis of the data collection. Six women between the ages of 32 and 55 years old comprised the sample. Three levels of interpretation were developed based on the data collected. Personal Narratives constituted the first level of interpretation. Among the areas covered in each narrative are: participants' personal background and family situation, early experiences with shopping and buying, moment of realization, motivations and triggers to engage in the behavior, product preference, thoughts about shopping and buying, and the importance of shopping and buying in her life. A thematic interpretation grounded on commonalities and differences across participants' experiences formed the second level of interpretation. Four conceptual areas - The Person, The Process, The Product, and The Path to Recovery - frame the themes that surfaced to link each participant's experiences with those of the group. In the first conceptual area, The Person, participants' lived experiences with CCB are examined and their understandings of the behavior, triggers and motivations to engage, moments of realization and major struggles are identified. In the second conceptual area, The Process, the process of shopping and buying compulsively for appearance-related items as explained by the participants is explored. The third conceptual area, The Product, presents a deeper examination of participants' preference for appearance-related products. In the fourth and last conceptual area, The Path to Recovery, consequences of CCB as experienced by participants and their paths to recovery are explored. The third level of interpretation, Theoretical Considerations, was then developed to theorize about the role of appearance-related products on compulsive buying and how these items impact participants' sense of self. Findings indicate that compulsive buyers prefer ARPs over other consumer goods due to their physical attributes, the way these items make them feel, and the fact that these products allow individuals to fix/alter who they are, communicate who they are, fill a gap in their lives and/or take control over an aspect of their lives. Findings support previous research suggesting that CBB is a result of the interplay between psychological and sociocultural factors (e.g., DeSarbo & Edwards, 1996; Mueller, Mitchell, Marino, et al., 2010, O'Guinn & Faber, 1989), but offers situational factors as significant triggers of the behavior. Specifically, findings point to two triggers that have received little to no attention in the consumer behavior literature: fashion blogs and retail promotions. Findings also point to tensions participants experience at different stages of the shopping and buying process, whether before, during or after. These tensions would benefit from further exploration, especially through the Dialogical Self Theory. The ability to fantasize was also found to play a significant role on participants' CCB. Finally, results suggest that associations between the terms "shopping" and "therapy" must be limited, as these associations impede the recognition of the behavior as a disorder and therefore deny the seriousness of CBB."--Abstract from author supplied metadata.

Download or read book The Journal of Home Economics written by and published by . This book was released on 1993 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: