Download or read book An Investigation of Brand Choice Processes written by B. Wierenga and published by . This book was released on 1974 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: cum laude graduation (with distinction)
Download or read book AN INVESTIGATION OF BRAND CHOICE PROCESSES written by B.WIERENGA and published by . This book was released on 1974 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Theoretical and Empirical Investigation Into Consumers Brand Choice Process Under Information Uncertainty written by Debabrata Talukdar and published by . This book was released on 1995 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Choice written by Randolph J. Trappey and published by Springer. This book was released on 2004-11-23 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
Download or read book An Investigation Into the Order of the Brand Choice Process written by Gordon P. Wright and published by . This book was released on 1984 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modeling Consumer Choice Processes for High tech Durable Goods written by Judi Ella Strebel and published by . This book was released on 1997 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Decision Making written by Canada. Consumer Research and Evaluation Branch and published by Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada. This book was released on 1979 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Frank M Bass and Research in Consumer Choice Behavior written by Gordon P. Wright and published by . This book was released on 1986 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Brand Selection and Categorization Processes written by Michel Laroche and published by . This book was released on 1983 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Brand Choice and Categorization Processes in a Post Soviet Country written by Lola Askarova and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two multi-brand models of consumer brand choice behavior have emerged and have been tested over the years and in a number of countries. The Brisoux-Laroche brand categorization model permits one to predict consumer brand choice by knowing the focal brand's location in a certain category or set in the consumer's mind. The competitive vulnerability model allows prediction of consumer's brand choice by knowing his or her cognitions of, attitudes and intentions toward, and confidence in evaluation of the focal brand as well as competing brands. The net utility analysis is yet another approach to forecasting changes in the consideration set membership. Bliemel's (1984) price-quality evaluations framework sheds more light on the brand categorization process and assists in understanding consumers' brand choice behavior from a perspective of the net utility concept. In this study we test the Brisoux-Laroche categorization model, price-quality framework and the Laroche's competitive vulnerability model in a setting new to the North American tradition of consumer behaviour research, a post-Soviet country with a transitional economy, Kazakhstan. Testing all three frameworks in this study is led by a general goal--to understand how Kazakhstan consumers arrive at their purchase decisions. It was hypothesized that three frameworks would be useful in explaining brand choice and categorization behaviors of Kazakhstan consumers. The Kazakhstan beer market serves as a subject of study. The study is concluded with interesting managerial implications that could be useful to manufacturers, brand managers and other marketing practitioners working in Kazakhstan beer industry.
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Investigation of Consumer Patronage shopping Decision making Behavior Using an Information Processing Approach written by Kim Peterson and published by . This book was released on 1984 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Download or read book Investigation of the Stochastic Utility Maximization Process of Consumer Brand Choice by Semiparametric Modeling written by Makoto Abé and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Investigation of the Consistency and Rationality of Consumers Information Processing in Similar Brand Choice Situations written by Marc Davidson and published by . This book was released on 1984 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015-02-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Download or read book An Evaluation of Stochastic Brand Choice Models Via a Split half Data Analysis Technique written by R. Dale Wilson and published by . This book was released on 1978 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
