Download or read book Typography a Very Short Introduction written by Paul Luna and published by Oxford University Press, USA. This book was released on 2018-11-22 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Download or read book The Art of Typography written by Martin Solomon and published by New York : Watson-Guptill Publications. This book was released on 1986 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Language and Typography written by Cal Swann and published by Van Nostrand Reinhold Company. This book was released on 1991 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Introduction to Typography written by Terry Jeavons and published by . This book was released on 1990-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Getting it Right with Type written by Victoria Squire and published by Laurence King Publishing. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Download or read book Inside Paragraphs written by Cyrus Highsmith and published by Chronicle Books. This book was released on 2020-08-25 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.

Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

Download or read book Mastering Type written by Denise Bosler and published by Simon and Schuster. This book was released on 2012-05-16 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Download or read book Thinking with Type written by Ellen Lupton and published by Chronicle Books. This book was released on 2014-04-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Download or read book An Introduction to Typography written by Ramboro Books and published by . This book was released on 1997-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Web Typography written by Richard Rutter and published by . This book was released on 2017-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Typography written by John Lewis and published by . This book was released on 1978 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Typography Works written by Fernand Baudin and published by Ben Uri Gallery & Museum. This book was released on 1989 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Typography written by Donald E. Knuth and published by Center for the Study of Language and Information Publications. This book was released on 1999-03-13 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Knuth's influence in computer science ranges from the invention of literate programming to the development of the TeX programming language. One of the foremost figures in the field of mathematical sciences, Knuth has written papers which stand as milestones of development over a wide range of topics. In this collection, the second in the series, Knuth explores the relationship between computers and typography. The present volume, in the words of the author, is the legacy of all the work he has done on typography. When type designers, punch cutters, typographers, book historians, and scholars visited the University while Knuth was working in this field, it gave to Stanford what some consider to be its golden age of digital typography. By the author's own admission, the present work is one of the most difficult books that he has prepared. This is truly a work that only Knuth could have produced.

Download or read book One Hundred Books Famous in Typography written by Jerry Kelly and published by . This book was released on 2021-12-06 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of a foundational aspect of publishing, from Gutenberg's press to today's digital type. It's common knowledge that the name Gutenberg and the words "moveable type" go together. What's far less known is that Garamond, Baskerville, and Bodoni aren't just font options in a word processing dropdown menu, but the names of some of the real punchcutters and type designers who raised the essential work of typography to the level of art. ​ One Hundred Books Famous in Typography, the latest entry in the Grolier Club's prestigious Grolier Hundred series, is the story of art and technology working in harmony with each other, all the way from Johannes Gutenberg's ingenious development of a system for reproducing texts through the introduction of newer technologies like hot-metal line casting, phototype, and digital type. Featuring scholarly yet accessible context for the works discussed and their typographical significance, and illustrated with more than two hundred images, Jerry Kelly's book is the most comprehensive exploration yet of this essential facet of bookmaking and publishing.