Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Introduction to E commerce written by Jeffrey F. Rayport and published by . This book was released on 2003 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Download or read book E commerce written by Amir Manzoor and published by Amir Manzoor. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Download or read book Introduction to E commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Download or read book The Culture and Commerce of Publishing in the 21st Century written by Albert N. Greco and published by Stanford University Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Download or read book Applying E Commerce in Business written by Rana Tassabehji and published by SAGE. This book was released on 2003-04-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Download or read book Dangerous Economies written by Serena R. Zabin and published by University of Pennsylvania Press. This book was released on 2011-11-29 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before the American Revolution, the people who lived in British North America were not just colonists; they were also imperial subjects. To think of eighteenth-century New Yorkers as Britons rather than incipient Americans allows us fresh investigations into their world. How was the British Empire experienced by those who lived at its margins? How did the mundane affairs of ordinary New Yorkers affect the culture at the center of an enormous commercial empire? Dangerous Economies is a history of New York culture and commerce in the first two thirds of the eighteenth century, when Britain was just beginning to catch up with its imperial rivals, France and Spain. In that sparsely populated city on the fringe of an empire, enslaved Africans rubbed elbows with white indentured servants while the elite strove to maintain ties with European genteel culture. The transience of the city's people, goods, and fortunes created a notably fluid society in which establishing one's own status or verifying another's was a challenge. New York's shifting imperial identity created new avenues for success but also made success harder to define and demonstrate socially. Such a mobile urban milieu was the ideal breeding ground for crime and conspiracy, which became all too evident in 1741, when thirty slaves were executed and more than seventy other people were deported after being found guilty—on dubious evidence—of plotting a revolt. This sort of violent outburst was the unforeseen but unsurprising result of the seething culture that existed at the margins of the British Empire.
Download or read book Introductory Business Statistics 2e written by Alexander Holmes and published by . This book was released on 2023-12-13 with total page 1801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Developing E commerce Systems written by Jim A. Carter and published by . This book was released on 2002 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in e-Commerce Systems Development and Organizational Information Systems Development. This book focuses on those concepts that are at the core of developing effective e-Commerce systems and is a starting point for the study of how effective e-Commerce systems are developed. Readers are provided a foundation for further investigation into particular issues as well as for actually developing successful e-Commerce in the real world. It does not require any particular programming skills as a prerequisite. *Complete life-cycle approach. Provides students with an overview of all the activities necessary for developing successful e-Commerce systems. *A combination of user, business, and computing viewpoints and needs. Identifies for students the range of commerce and computing issues that need to be resolved together to ensure a successful result. *Discussion of the computing processes required for the development of e-Commerce systems. Provides computer science students with an introduction to the set of software engineering processes identified by the Organization for International Standardization. Provides business students with an introduction to
Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Download or read book Handbook of Research on the Platform Economy and the Evolution of E Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Download or read book Electronic Commerce Concepts Methodologies Tools and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Download or read book Advanced Topics in Electronic Commerce Volume 1 written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2005-05-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world"--Provided by publisher.
Download or read book Capitalism and Commerce written by Edward Wayne Younkins and published by Lexington Books. This book was released on 2002 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Capitalism and Commerce, Edward Younkins provides a clear and accessible introduction to the best moral and economic arguments for capitalism. Drawn from over a decade of business school teaching, Younkins's work offers the student of political economy and the educated layperson a clear, systematic treatment of the philosophical concepts that underpin the idea of capitalism and the business, legal, and political institutions that impact commercial enterprises. Divided into seven parts, the work discusses capitalism and morality; individuals, communities, and the role of the state; private and corporate ownership; entrepreneurship and technological progress; law, justice, and corporate governance; and the obstacles to a free market and limited government.
Download or read book The Commerce of War written by Neil Coffee and published by University of Chicago Press. This book was released on 2009-08-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin epics such as Virgil’s Aeneid, Lucan’s Civil War, and Statius’s Thebaid addressed Roman aristocrats whose dealings in gifts, favors, and payments defined their conceptions of social order. In The Commerce of War, Neil Coffee argues that these exchanges play a central yet overlooked role in epic depictions of Roman society. Tracing the collapse of an aristocratic worldview across all three poems, Coffee highlights the distinction they draw between reciprocal gift giving among elites and the more problematic behaviors of buying and selling. In the Aeneid, customary gift and favor exchanges are undermined by characters who view human interaction as short-term and commodity-driven. The Civil War takes the next logical step, illuminating how Romans cope once commercial greed has supplanted traditional values. Concluding with the Thebaid, which focuses on the problems of excessive consumption rather than exchange, Coffee closes his powerful case that these poems constitute far-reaching critiques of Roman society during its transition from republic to empire.
Download or read book Electronic Commerce and Organizational Leadership written by Wilhelmina Djoleto and published by IGI Global. This book was released on 2013-01-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the topic of e-commerce has been very widely discussed and researched, it is not often discussed in terms of its affect on leadership and management structures. Electronic Commerce and Organizational Leadership: Perspectives and Methodologies investigates the ways in which e-commerce not only affects daily business operations, but more specifically, it focuses on how e-commerce has a great influence on administrative hierarchy and leadership. This unique publication highlights these issues within higher education institutions, but more specifically, in historically black colleges and universities. Researchers and administrators who seek to understand and improve the hierarchical and organizational structures through the deeper investigation of information technology, e-commerce, and its impacts will find this book valuable.
