Download or read book An Introduction to Bank Marketing Research written by Michael C. Walker and published by . This book was released on 1967 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Banking Marketing Research written by Michael C. Walker and published by . This book was released on 1967 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bank Marketing Research Series written by Bank marketing association and published by . This book was released on 19?? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2017-10-23 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.
Download or read book New Perspectives in Bank Marketing Research written by Bank Marketing Association (U.S.) and published by . This book was released on 1973 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Practical Bank Marketing Research written by Roger J. Baran and published by . This book was released on 1976 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Basics in Bank Marketing Research written by Kelley A. Clowe and published by . This book was released on 1986 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bank Marketing Management written by Arthur Meidan and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Mobile Financial Services written by Aijaz A. Shaikh and published by Routledge. This book was released on 2018-12-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.
Download or read book Bank Marketing Research in the Metroplex written by Moore Diversified Services and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bank Marketing 1 2 3 Unit Two written by Frank Aloi and published by . This book was released on 2005-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2017-10-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.
Download or read book Bank Marketing Research written by Iana L. Schmitzer and published by . This book was released on 1983 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bank Marketing Research written by and published by . This book was released on 1981 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Present Status and Changing Role of the Bank Marketing Function written by First Research Corporation and published by . This book was released on 1960 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
