Download or read book An Influencer s World written by Caroline Baker and published by University of Iowa Press. This book was released on 2023-06-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.
Download or read book An Influencer s World written by Caroline Baker and published by University of Iowa Press. This book was released on 2023-06-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)
Download or read book Influencer The New Science of Leading Change Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Download or read book Break the Internet written by Olivia Yallop and published by Scribe Us. This book was released on 2022-05-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download or read book The Influencers World of make believe written by Manfred F. R. Kets de Vries and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chasing Likes written by Carlee Krtolica and published by Independently Published. This book was released on 2022-01-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what it's really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it's really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn't all fancy parties and gift boxes arriving at your door - it's a competitive business and there is always someone waiting to take your place. She demystifies the fallacy of what influencers post to their social media feeds and dives into the truth on how influencers make a living trading in the currency of perceptions. In what appears to be a world of wannabe reality stars, Carlee speaks to the main problem facing influencer marketing today: what she dubs "the authenticity gap". Chasing Likes covers everything you've ever wanted to know about the influencer world from mom shaming to mean girls, frenemies, the realities of Instagram engagement, and tackling current social issues including posting the infamous "black square".
Download or read book Undaunted Hope Beacons of Hope Book 3 written by Jody Hedlund and published by Baker Books. This book was released on 2015-12-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers Await This Dramatic Conclusion to the Beacons of Hope Series Tessa Taylor arrives in 1870s Upper Peninsula, Michigan, planning to serve as a new teacher to the town. Much to her dismay, however, she immediately learns that there was a mistake, that the town had requested a male teacher. Percival Updegraff, superintendent and chief mine clerk, says she can stay through winter since they won't be able to locate a new teacher before then, and Tessa can't help but say she is in his debt. Little does she know that Percival will indeed keep track of all that she owes him. Determined to become indispensable, Tessa throws herself into teaching, and soon the children of the widowed lighthouse keeper have decided she's the right match for their grieving father. Their uncle and assistant light keeper, Alex Bjorklund, has his own feelings for Tessa. As the two brothers begin competing for her hand, Tessa increasingly feels that someone is tracking her every move, and she may not be able to escape the trap that has been laid for her.
Download or read book A Small State s Guide to Influence in World Politics written by Tom Long and published by Oxford University Press. This book was released on 2022 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretically innovative and empirically expansive, A Small State's Guide to Influence in World Politics sets out to become the new authority for the study of small states in International Relations (IR). The book's explanatory approach allows for a comparison of small states' situations and relationships across a global selection of some twenty cases in issues of international security, economy, and institutions. In doing so, it shows how IR's longstandingneglect of small states is a missed opportunity--not just for understanding small states but for developing better theories of IR.
Download or read book The Go Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Download or read book Secrets for Influencers written by Jose L Torres Arévalo and published by Independently Published. This book was released on 2021-03-02 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Guide to become a Fashion Influencer.Do you want to generate more income with your activity as a Fashion Influencer?In this book you will find a complete guide to improve the strategy and generate more income as a Fashion Influencer. Secrets for Influencers who are dedicated to present Outfits and look with the latest trends and styles, direct and clear secrets such as: What is it like to be a fashion influencer ? Fashion and beauty . How to get started to become a fashion influencer . How to analyze an influencer's account . The relationship of an influencer with brands . The keys to be a fashion influencer The keys to be a fashion influencer . The way to generate impact in the fashion world on social networks . The best social network for a fashion influencer . To achieve a high level of engagement as a fashion influencer . The Instagram algorithm that you should consider as an influencer The care you need to take on Instagram to be a fashion influencer The accountability of fashion influencers The details that don't go wrong about fashion and beauty influencers Measuring your actions and results as a fashion influencer How to create a fashion blog . The Fashion Blogger The Fashion Blogger . The difference between a fashion blogger and a fashion influencer . How to make money as a fashion influencer A successful development as a fashion influencer . In this book we show you the general characteristics to make a living as an influencer.We deal directly with topics such as generating impact on social networks, and hacks to improve interaction. Strategies to monetize the activity at your fingertips, which most agencies or Influencers do not dare to recognize. At Red Influencer we have been advising MicroInfluencers like you for more than 5 years to create your content strategy, improve your reach and impact on networks.If you want to be an influencer in the world of Fashion and Styling, this book is a must, as it offers you a deep knowledge in all aspects of Fashion and Trends.We have experience with Influencers of all ages and subjects, and you can be one too. Get this book now and start understanding the professional secrets to Earning Subscribers, Monetizing and Being a Fashion Influencer. This book is a practical guide from intermediate to advanced level for Influencers, who are not seeing the expected results or are stuck. We know that becoming an Influencer is complicated and we do not sell smoke like others, everything you will find in this book is the synthesis of success stories of Fashion Influencers and Style Trends. The current Influencer Marketing has arrived and is the future. And there are more and more brand ambassadors and users who generate revenue with their content and videos.People like you, who began to work their personal brand and to target a specific niche. We show in detail all the secrets of the sector that moves fortunes! You can apply our tricks and hacks to your strategies as a Fashion Influencer to increase the CTR, improve the engagment and have a strategy to monetize in the medium and long term.If others have been able to generate income as a Fashion Blogger or Fashion Influencer, with perseverance, dedication and originality, you can too! You can see other details on our website redinfluencer.com.
Download or read book Influencer Marketing written by Duncan Brown and published by Routledge. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
Download or read book The Comprehensive Guide to Becoming an Influencer written by RWG Publishing and published by RWG Publishing. This book was released on 2024-06-28 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of influencer marketing and transform your social media presence with "The Comprehensive Guide to Becoming an Influencer" by RWG Publishing. Whether you're a budding influencer or a business professional looking to harness the power of social media, this guide provides a clear, step-by-step approach to understanding and leveraging influencer marketing. Dive into the world of influencers and discover the immense benefits they offer to businesses. Learn how influencer marketing stands out from other types of marketing and why it's crucial for your brand's success. This guide not only defines what makes an influencer but also categorizes the six distinct types of influencers. For aspiring influencers, this book is your roadmap to success. From attracting and engaging followers to choosing the right platform for your niche, we provide proven strategies to help you grow from a micro to a macro influencer. Explore inspiring case studies of influencers who have risen to fame, including celebrity children who have carved out their own spaces online. Filled with personal examples and real-world success stories, "The Comprehensive Guide to Becoming an Influencer" is your ultimate resource for navigating the dynamic world of social media influence. Transform your passion into a powerful online presence and join the ranks of successful influencers with this essential guide.
