Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Emotion Regulation and Mental Health in Older Adults written by Gary Christopher and published by Frontiers Media SA. This book was released on 2023-04-20 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Download or read book Economic and Social Factors Affecting the Health of Older Adults written by Colette Joy Browning and published by Frontiers Media SA. This book was released on 2023-12-11 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2020 over 1 billion of the world’s population were over the age of 60 years old, and it is expected to double by 2050 according to WHO. Due to the growing population of older adults, there is a focus on healthy aging that will benefit the individuals and the wider communities as older adults will be able to support family members and partake in paid or voluntary work for a longer period of time. Currently a large number of older adults are unable to work, increasing the likelihood of economic instability with fewer streams of income. Economic instability has been proven to have health impacts including declining mental wellbeing, malnutrition, and the inability to afford prescribed medications. Social isolation proves to be another important factor in the overall health of older adults. The CDC reports that poor social interactions have been linked to a higher risk of developing multiple serious medical conditions.

Download or read book Information Systems in Healthcare written by Rosanna Spanò and published by Cambridge Scholars Publishing. This book was released on 2020-05-04 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the pressing issue of the contribution of information systems (IS) to the healthcare field. It examines the potential of IS to change management processes in complex organizations, before addressing more specific concerns relating to the healthcare domain. It then looks at the increasing demand for accountability and the struggle of management accounting systems in pursuing cost effectiveness and quality, in turn signalling how and why IS have the potential and power to re-shape the healthcare context. In so doing, the book offers a fresh and wholly encompassing look at the future of healthcare in the digital area, providing a base for reflection to practitioners and policymakers.

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2003 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.

Download or read book It s Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Download or read book Social Support and Physical Health written by Bert N. Uchino and published by Yale University Press. This book was released on 2004-01-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will change the way we understand the future of our planet. It is both alarming and hopeful. James Gustave Speth, renowned as a visionary environmentalist leader, warns that in spite of all the international negotiations and agreements of the past two decades, efforts to protect Earth's environment are not succeeding. Still, he says, the challenges are not insurmountable. He offers comprehensive, viable new strategies for dealing with environmental threats around the world. The author explains why current approaches to critical global environmental problems - climate change, biodiversity loss, deterioration of marine environments, deforestation, water shortages, and others - don't work. He offers intriguing insights into why we have been able to address domestic environmental threats with some success while largely failing at the international level. Setting forth eight specific steps to a sustainable future, Speth convincingly argues that dramatically different government and citizen action are now urgent. If ever a book could be described as essential, this is it.

Download or read book The Internet Social Media and a Changing China written by Jacques deLisle and published by University of Pennsylvania Press. This book was released on 2016-04-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.

Download or read book Youth and violent extremism on social media written by Alava, Séraphin and published by UNESCO Publishing. This book was released on 2017-12-04 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Download or read book Social Media for Educators written by Tanya Joosten and published by John Wiley & Sons. This book was released on 2012-04-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Social Media for Educators "At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!" Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide "This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators." Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University "Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes." Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload "Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits and considerations of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take." John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance

Download or read book A Networked Self written by Zizi Papacharissi and published by Routledge. This book was released on 2010-09-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Networked Self examines self presentation and social connection in the digital age. This collection brings together new work on online social networks by leading scholars from a variety of disciplines. The volume is structured around the core themes of identity, community, and culture—the central themes of social network sites. Contributors address theory, research, and practical implications of the many aspects of online social networks.

Download or read book American Doctoral Dissertations written by and published by . This book was released on 2000 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Discourse Behavior and Digital Communication Language Structures and Social Interaction written by Taiwo, Rotimi and published by IGI Global. This book was released on 2010-05-31 with total page 1055 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of over 50 scholarly works on discourse behavior in digital communication.

Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Download or read book How the World Changed Social Media written by Daniel Miller and published by UCL Press. This book was released on 2016-02-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences