Download or read book An Experimental Investigation of Mixed media Advertising Effects written by Linda Van Esch and published by . This book was released on 1986 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Mixed Media Multiple Copy Repetition and Competition in Advertising written by Roger Mark Heeler and published by . This book was released on 1973 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experimental Investigation of Synergy Effects in Multiple media Advertising Campaigns written by Majorie Dijkstra and published by . This book was released on 2002 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experimental Investigation Into the Effects of Social Power in Product Advertising written by Morris Stelcner and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book A Laboratory Experimental Investigation of the Effects of Repetition of Advertising written by Alan Grange Sawyer and published by . This book was released on 1983 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Laboratory Experimental Investigation of the Effects of Repetition of Advertising written by Alan Grange Sawyer and published by . This book was released on 1971 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media and Convergence Management written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2013-05-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Download or read book An Experimental Investigation of the Effects of Advertisement Structure Message Sidedness and Test Results on Selected Communication Variables written by Ronald Lynn Earl and published by . This book was released on 1978 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experimental Investigation Into the Effects of Human Models in Advertising written by Rabindra Nath Kanungo and published by . This book was released on 1972 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journalism Abstracts written by and published by . This book was released on 1987 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Communications written by John R Rossiter and published by SAGE. This book was released on 2018-08-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Download or read book An Experimental Investigation of the Effect of Advocacy Advertising by Public and Private Sector Organizations on Attitude Change written by William Arnold Staples and published by . This book was released on 1977 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An experimental investigation of the effects of involvement and persuasive message appeal in print ads on consumers attitudes written by Ya-Chin Liao and published by . This book was released on 1991 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experimental Investigation Into Effects of Slogans and Humor Models in Advertising written by Jotindar Singh Johar and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An experimental investigation of the effects of advertisement structure message sideness and test results on selected communication variables written by Ronald Lynn Earl and published by . This book was released on 1978 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
