Download or read book An Experimental Investigation of Advertising Substantiation written by Mary Jane Sheffet and published by . This book was released on 1979 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Download or read book An Experimental Investigation Into the Effects of Social Power in Product Advertising written by Morris Stelcner and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Laboratory Experimental Investigation of the Effects of Repetition of Advertising written by Alan Grange Sawyer and published by . This book was released on 1983 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Investigation of Mixed media Advertising Effects written by Linda Van Esch and published by . This book was released on 1986 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Investigation of Suspicion and Involvement written by Roger Lee Wells and published by . This book was released on 1992 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Laboratory Experimental Investigation of the Effects of Repetition of Advertising written by Alan Grange Sawyer and published by . This book was released on 1971 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Investigation Into Effects of Slogans and Humor Models in Advertising written by Jotindar Singh Johar and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book FTC Advertising Substantiation Program Documentation of Block Drug Co Inc PB 211 312 written by and published by . This book was released on 1971 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An experimental investigation of the effects of involvement and persuasive message appeal in print ads on consumers attitudes written by Ya-Chin Liao and published by . This book was released on 1991 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Investigation of the Effects of Advertisement Structure Message Sidedness and Test Results on Selected Communication Variables written by Ronald Lynn Earl and published by . This book was released on 1978 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Investigation of the Differential Effectiveness of Comparative Versus Noncomparative Advertising written by Cornelia Dröge and published by . This book was released on 1986 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Deception by Implication written by Raymond R. Burke and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information and true information. Results across a set of computer-constructed ads for hypothetical ibuprophen-based brands of pain reliever showed that expansions of literally true claims, and, to a lesser extent, qualified expansionary claims, increased false brand attribute beliefs, affect, and purchase intentions in comparison to the control conditions. Implications for the detection of deceptive advertising claims are drawn.

Download or read book An Experimental Investigation of Expanding Elaboration Likelihood Model in Advertising Research written by Sheng Yuan and published by . This book was released on 2011 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation attempts to investigate how the physical appearance of an advertising model may influence advertising effectiveness. The author developed four versions of video-based electric toothbrush advertisements, and showed them to 178 respondents in China, who were divided into four groups with each group watching only one version. Respondents filled out a questionnaire after watching the advertisement, and their responses were statistically analyzed. Overall, this study revealed a significant influence of source attractiveness on product attitudes, ad attitudes and purchase intentions of participants who watched advertisements emphasizing the image building (tooth whitening) function of the toothbrush, but insignificant influence on participants who watched advertisements stressing the utilitarian (tooth cleaning) function of the product. Respondents in the younger generation showed stronger interest in the advertised product and higher price tolerance than those in older generations when the advertisement showed an attractive model emphasizing the image building function of the product. The findings seem to confirm the cross-culture transferability of the elaboration likelihood model (ELM) and indicate the importance of cultural analysis in advertising research. In addition, this study expands the ELM theory by adding new variables into it and provides advertisers with some practical advice on developing the Chinese market.

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1978 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Doctoral Dissertation Abstracts written by and published by . This book was released on 1979 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Experimental Study of the Influence of the Presence of the Group Upon the Quantity and Quality of Individual Work with a Partial Control of Overt Rivalry written by Charles Arnold Anderson and published by . This book was released on 1928 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: