Download or read book An Examination of Factors Leading to Abating Customer Loyalty Towards Magazine Subscriptions written by Benjamin Schweizer and published by GRIN Verlag. This book was released on 2008-03 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Glamorgan (Business School), 34 entries in the bibliography, language: English, abstract: Customer loyalty in the means of continued subscriptions is key to sustain within a limited market. Where an organisation cannot attract new customers, it must focus on it's competitors and entice customers away. Getting this right depends among others on the retention of customers and therefore, understanding the reasons that make magazine readers cancel their subscriptions. Based upon a review of related theories on customer loyalty and customer retention, and experience from practitioners, a contextual model for the German magazine publishing industry could be created. The magazine reader loyalty model incorporates the generic customer loyalty model (Dick and Basu, 1994) and reflects the typical customer life cycle of magazine subscribers. Focusing on the effect of attitudinal changes, this study utilises related studies, real world databases and brainstorming sessions to create a list of presumed factors that lead to abating customer loyalty towards magazine subscriptions. Within a qualitative-quantitative survey, data on the importance of these factors was collected. From a comparison of former and actual subscribers, the effectiveness of these attributes is investigated. An analysis method based upon probabilities is utilised to overcome the limitations that affected related studies. This novel analysis method enables substantiated statements on the commonness and effectiveness of attitudinal factors and thus, their relevance towards customer loyalty. From this, the most significant factors that lead to a drop out of magazine subscribers could be identified to be i) the time that is available to a reader, ii) the actual reading behaviour, iii) the entertainment value of a magazine, iv) the perceived time s

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1970 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Harper s New Monthly Magazine written by Anonymous and published by BoD – Books on Demand. This book was released on 2022-06-12 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1861.

Download or read book In the Shadow of Authoritarianism written by Thomas D. Fallace and published by Teachers College Press. This book was released on 2018 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Shadow of Authoritarianism explores how American educators, in the wake of World War I, created a student-centered curriculum in response to authoritarian threats abroad. For most of the 20th century, American educators lived in the shadow of ideological, political, cultural, and existential threats (including Prussianism, propaganda, collectivism, dictatorship, totalitarianism, mind control, the space race, and moral relativity). To meet the perceived threat, the American curriculum was gradually moved in a more student-centered direction that focused less on “what to think” and more on “how to think.” This book examines the period between World War I and the 1980s, focusing on how U.S. schools countered the influence of fascist and communist ideologies, as well as racial discrimination. Fallace also considers this approach in light of current interests in the Common Core State Standards. “Perhaps the recent rise of new authoritarian threats—not just abroad, but also at home—will rejuvenate our long tradition of democratic education. Schools have served as the bulwarks of democracy before. Let's hope they can do so again, guided by this smart little book.” —Jonathan Zimmerman, University of Pennsylvania “Fallace offers a fresh, provocative history of democratic education as it has been practiced in the United States.” —Walter Parker, University of Washington

Download or read book Harper s New Monthly Magazine written by and published by . This book was released on 1861 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cost Analysis of Water Pollution Control written by Dennis P. Tihansky and published by . This book was released on 1973 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Harper s New Monthly Magazine written by Henry Mills Alden and published by . This book was released on 1861 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important American periodical dating back to 1850.

Download or read book Missionary Magazine and Chronicle written by London Missionary Society and published by . This book was released on 1900 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book United States Magazine of Science Art Manufactures Agriculture Commerce and Trade written by and published by . This book was released on 1854 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Farmer s Magazine Volume the Third July to December MDCCCXXXV written by The Farmer's Magazine. and published by . This book was released on 1835 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The British Magazine and Monthly Register of Religious and Ecclesiastical Information Parochial History and Documents Respecting the State of the Poor Progress of Education c written by and published by . This book was released on 1835 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The British Magazine and Monthly Register of Religious and Ecclesiastical Information Parochial History and Documents Respecting the State of the Poor Progress of Education Etc written by and published by . This book was released on 1835 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Belfast Monthly Magazine written by and published by . This book was released on 1810 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The SAGE Encyclopedia of Abnormal and Clinical Psychology written by Amy Wenzel and published by SAGE Publications. This book was released on 2017-03-16 with total page 4200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abnormal and clinical psychology courses are offered in psychology programs at universities worldwide, but the most recent major encyclopedia on the topic was published many years ago. Although general psychology handbooks and encyclopedias include essays on abnormal and clinical psychology, such works do not provide students with an accessible reference for understanding the full scope of the field. The SAGE Encyclopedia of Abnormal and Clinical Psychology, a 7-volume, A-Z work (print and electronic formats), will be such an authoritative work. Its more than 1,400 entries will provide information on fundamental approaches and theories, various mental health disorders, assessment tools and psychotherapeutic interventions, and the social, legal, and cultural frameworks that have contributed to debates in abnormal and clinical psychology. Key features include: 1,400 signed articles contained in 7 volumes and available in choice of print and/or electronic formats Although organized A-to-Z, front matter includes a Reader’s Guide grouping related entries thematically Back matter includes a Chronology, Resource Guide, Bibliography, and detailed Index Entries conclude with References/Further Readings and Cross-References to related entries The Index, Reader’s Guide themes, and Cross-References between and among entries all combine to provide robust search-and-browse features in the electronic version.