Download or read book An Evaluation of Online Wine Merchants That Are Successful in the German Market written by Federico Domingo and published by GRIN Verlag. This book was released on 2019-11-15 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Osnabrück, language: English, abstract: The objective of this paper is to identify which elements make online wine merchants successful in the German market. The identified factors will give guidance to companies to take managerial actions to improve their business model and marketing investment actions. The qualitative method used to identify elements that contribute to the success of online wine merchants was a semi-structured interview, which gathered insights from companies of the industry. Moreover, secondary sources were used to make an evaluation and to link with the results from the interviews. The findings obtained from the interviews show that the term success relates to having customers returning to the store. Moreover, other factors such as pricing, product accessibility, product information asymmetry, customer support, trust, and shipping times play a critical role in the customers purchasing decision. The conclusions of this paper sustain that online wine merchants should follow a multi-channel selling strategy. Moreover, it is essential to provide excellent customer service that generates trust. Also, customers feedback plays a vital role for companies to help improve processes as the need to create a positive word of mouth between wine consumers is critical nowadays.
Download or read book The Wines of Germany written by KREBIEHL and published by Academie Du Vin Library Limited. This book was released on 2024-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Winner of the 2020 Louis Roederer wine book of the year award - Explains the confusing German wine laws and their significance for today's wines - Features detailed profiles of the most interesting producers across all regions, providing a full view of the broad spectrum covered by Germany's winemakers This historic wine nation at the heart of Europe produces a diverse range of wines - Riesling above all, but also compelling Spätburgunder, aka Pinot Noir, and Silvaner, amongst others. Yet in the minds of many it is still associated with mass-produced sweetish plonk. But following a bruising twentieth century, German wine over the past thirty years has experienced a renaissance. In The Wines of Germany, Master of Wine Anne Krebiehl takes us with her on a journey through vineyards clustered along the country's many winding rivers to uncover this new world of German wine. She begins with a thorough explanation of German wine law - a subject so complicated that it can alienate all but the most dedicated wine enthusiast - taking a historical perspective and showing how current moves to review the law could considerably simplify it. It is only right that Riesling, the light and aromatic grape synonymous with this country, gets a chapter all to itself, as does Spätburgunder. Plantings of this grape doubled between 1990 and 2010 to make Germany the third-largest grower worldwide. As an enthusiast for Sekt, Krebiehl is keen to explain how far from the tank-produced wines of past decades this sparkling wine has come, with artisan winemakers across the regions returning to the old methods to create bottle-fermented Sekts of quality. Taking the thirteen regions in turn, Krebiehl explains the unique history, geography and climate of each, presenting a selection of some of her favorite producers. From the famed steep slopes of the Mosel, where Riesling reaches its pinnacle of expression, through the largest region, Rheinhessen, home of the infamous Liebfraumilch, to less well-known regions such as Saale-Unstrut and Sachsen, Krebiehl paints a vivid picture of each region's unique offering, inspiring readers to begin their own explorations.
Download or read book Wine Globalization written by Kym Anderson and published by Cambridge University Press. This book was released on 2018-02-22 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this anthology, editors Kym Anderson and Vicente Pinilla have gathered together some of the world's leading wine economists and economic historians to examine the development of national wine industries before and during the two waves of globalization. The empirically-based chapters analyze developments in all key wine-producing and consuming countries using a common methodology to explain long-term trends and cycles in wine production, consumption, and trade. The authors cover topics such as the role of new technologies, policies, and institutions, as well as exchange rate movements, international market developments, evolutions in grape varieties, and wine quality changes. The final chapter draws on an economic model of global wine markets, to project those markets to 2025 based on various assumptions about population and income growth, real exchange rates, and other factors. All authors of the book contributed to a unique global database of annual data back to the mid-nineteenth century which has been compiled by the book editors.
Download or read book Extreme Wine written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2013-07-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
Download or read book Experimental Auctions written by Jayson L. Lusk and published by Cambridge University Press. This book was released on 2007-11-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
Download or read book Wine Society and Globalization written by G. Campbell and published by Springer. This book was released on 2007-12-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
Download or read book Business Review written by and published by . This book was released on 2002 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Download or read book Ensuring Quality to Gain Access to Global Markets written by Martin Kellermann and published by World Bank Publications. This book was released on 2019-04-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book The Palgrave Handbook of Wine Industry Economics written by Adeline Alonso Ugaglia and published by Springer. This book was released on 2019-03-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
Download or read book The Handbook of Personal Wealth Management written by Jonathan Reuvid and published by Kogan Page Publishers. This book was released on 2012-07-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Personal Wealth Management offers authoritative and jargon-free advice on how to structure personal and business-related finances, incorporating commentary and analysis of both the traditional (asset management, property, etc) and alternative (forestry, fine wines and antiques) investment options that are increasingly available to those with sufficient capital. At the same time, the book offers guidance on key issues such as taxation and inheritance planning, as well as special chapter on philanthropy and charitable giving. The book concludes with a new regional directory of investment managers and independent financial advisers across the UK.
Download or read book The Australian New Zealand Grapegrower Winemaker written by and published by . This book was released on 2005 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wine Bible written by Karen MacNeil and published by Workman Publishing Company. This book was released on 2015-10-13 with total page 2408 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.
Download or read book Wine Economics written by Stefano Castriota and published by MIT Press. This book was released on 2020-11-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and interdisciplinary approach to the economics of the production, distribution, and consumption of wine. Wine economics is a growing subfield that examines the economics of the production, distribution, and consumption of wine. In this book, Stefano Castriota takes a comprehensive and interdisciplinary approach to the study of wine economics, drawing on literature from industrial organization, welfare economics, economic policy, political economy, management, finance, health economics, law, and criminology.
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
