Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Download or read book Southern Economic Journal written by and published by . This book was released on 1989 with total page 1342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains section : Book reviews.
Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
Download or read book Handbook of Strategic e Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Download or read book Price Discrimination Via Proprietary Aftermarkets written by Eric Emch and published by . This book was released on 2000 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Organization Regulation Reading Lists written by Edward Tower and published by . This book was released on 1995 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Organization written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2015-08-13 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.
Download or read book Value First Then Price written by Andreas Hinterhuber and published by Taylor & Francis. This book was released on 2021-12-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.
Download or read book Industrial Organization in Canada written by Zhiqi Chen and published by McGill-Queen's Press - MQUP. This book was released on 2011-02-08 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using state-of-the-art empirical techniques, contributors address the policy challenges raised by globalization, the internet and other technological advances, innovation, and the rise of security measures in response to the 9/11 terrorist attacks. Chapters are organized around five themes: recent developments and policy challenges, Canadian firms in the information age, research and development and innovation, regulation and industrial performance, and securing trade and investment opportunities. The only substantive research volume on this subject in two decades, Industrial Organization in Canada is a welcome resource for policy makers, researchers, and academics concerned with industrial policy issues in contemporary Canada. Contributors include Ajay Agrawal (University of Toronto), Doug Allen (Simon Fraser University), Werner Antweiler (University of British Columbia), John Baldwin (Statistics Canada), Zhiqi Chen (Carleton University), Jean-Étienne de Bettignies (Queen's University), Marc Duhamel (Industry Canada), James Gaisford (University of Calgary), Avi Goldfarb (University of Toronto), Wulong Gu (Statistics Canada), Kathryn Harrison (University of British Columbia), Patrick Joly (Industry Canada), William Kerr (University of Saskatchewan), Kevin Koch (PricewaterhouseCoopers), Donald G. McFetridge (Carleton University), Peter W. B. Phillips (University of Saskatchewan), Mohammed Rafiquzzaman (Industry Canada), Someshwar Rao (Institute for Research on Public Policy), Thomas W. Ross (University of British Columbia), Camille Ryan (University of Saskatchewan), Michel Sabbagh (Industry Canada), Guofu Tan (University of Southern California), Henry Thille (Guelph University), Johannes Van Biesebroeck (K.U. Leuven, Belgium), and Lasheng Yuan (University of Calgary).
Download or read book Property Price Impacts of Environment Friendly Transport Accessibility in Chinese Cities written by Linchuan Yang and published by Springer Nature. This book was released on 2022-01-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to shed light on the role of environment-friendly transport accessibility in determining property prices in Chinese cities. Many environment-friendly transport modes, including walking, metro, bus rapid transit (BRT), and bus are examined. Spatial econometric models, quantile regression models, and machine learning techniques are used. This book contributes to people's understanding of the relationship between environmental-friendly transport accessibility and property prices. Moreover, it is of value to policymakers, including (1) informing urban planners/designers to plan/design cities with an adequate level of environment-friendly transport accessibility; (2) offering an evidence-based approach to implementing value capture schemes for financing investments in urban infrastructure; and (3) providing the basis for mitigating the negative externality of proximity to the transit corridor, jointly constructing comprehensive hospitals and other compatible amenities, and so forth.
Download or read book Wiley International Encyclopedia of Marketing 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Strategic Management in Islamic Finance written by Alexander Pock and published by Springer Science & Business Media. This book was released on 2007-12-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander von Pock develops a holistic conceptual framework for identifying and testing key success factors of Islamic financial institutions. The framework integrates insights into the current practices of Islamic finance, a variety of theories – namely the market-based view, the resource-based view, and, to some extent, New Institutional Economics approaches – as well as previous research from the fields of strategic management and economics. The author is testing the theoretical framework empirically in a survey of 36 major Islamic financial institutions based in the Gulf Cooperation Council area and in Malaysia.
Download or read book The Economics of Price Discrimination written by Louis Phlips and published by Cambridge University Press. This book was released on 1983-06-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical and unified explanation of how prices are determined in practice, written in a non-technical way.
Download or read book Estimation of Willingness to Pay written by Christoph Breidert and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
Download or read book The Routledge Handbook of Maritime Management written by Photis M. Panayides and published by Routledge. This book was released on 2019-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a wide-ranging, coherent, and systematic analysis of maritime management, policy, and strategy development. It undertakes a comprehensive examination of the fields of management and policy-making in shipping by bringing together chapters on key topics of seminal scientific and practical importance. Within 21 original chapters, authoritative experts describe and analyze concepts at the cutting edge of knowledge in shipping. Themes include maritime management and policy, ship finance, port and maritime economics, and maritime logistics. A study examines the determinants of ship management fees. Aspects of corporate governance in the shipping industry are reviewed and there is a critical review of the ship investment literature. Other topics featured include the organization and management of tanker and dry bulk shipping companies, environmental management in shipping with reference to energy-efficient ship operation, a study of the BIMCO Shipping KPI standard, utilizing the Bunker Adjustment Factor as a strategic decision-making instrument, and slow steaming in the maritime industry. All chapters are written to provide implications for further advancement in professional practice and research. The Routledge Handbook of Maritime Management will be of great interest to relevant students, researchers, academics, and professionals alike. It provides abundant opportunities to guide further research in the areas covered but will also initiate and inspire effective maritime management.
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Pricing written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-01-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Pricing Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Pricing Chapter 2: Price discrimination Chapter 3: Information good Chapter 4: Product bundling Chapter 5: Sales promotion Chapter 6: Product differentiation Chapter 7: Porter's generic strategies Chapter 8: Relationship marketing Chapter 9: Yield management Chapter 10: Rebate (marketing) Chapter 11: Pricing strategies Chapter 12: Retail marketing Chapter 13: Aftermarket (merchandise) Chapter 14: Six forces model Chapter 15: Dynamic pricing Chapter 16: Value-based pricing Chapter 17: Geographical pricing Chapter 18: Premium pricing Chapter 19: Customer to customer Chapter 20: Pay what you want Chapter 21: Customer cost (II) Answering the public top questions about pricing. (III) Real world examples for the usage of pricing in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of pricing.
