Download or read book Anonyms written by William Cushing and published by Georg Olms Verlag AG. This book was released on 1890 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Public Communication Campaigns written by Jonathan Matusitz and published by John Wiley & Sons. This book was released on 2022-09-08 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Download or read book The Deadly Cigarette written by John Quincy Adams Henry and published by . This book was released on 1907 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Brief Alcohol Screening and Intervention for College Students BASICS written by Linda A. Dimeff and published by Guilford Press. This book was released on 1999-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive manual presents a pragmatic and clinically proven approach to the prevention and treatment of undergraduate alcohol abuse. The BASICS model is a nonconfrontational, harm reduction approach that helps students reduce their alcohol consumption and decrease the behavioral and health risks associated with heavy drinking. Including numerous reproducible handouts and assessment forms, the book takes readers step-by-step through conducting BASICS assessment and feedback sessions. Special topics covered include the use of DSM-IV criteria to evaluate alcohol abuse, ways to counter student defensiveness about drinking, and obtaining additional treatment for students with severe alcohol dependency. Note about Photocopy Rights: The Publisher grants individual book purchasers nonassignable permission to reproduce selected figures, information sheets, and assessment instruments in this book for professional use. For details and limitations, see copyright page.

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Download or read book The College Y written by D. Setran and published by Springer. This book was released on 2007-01-22 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note this is a 'Palgrave to Order' title (PTO). Stock of this book requires shipment from an overseas supplier. It will be delivered to you within 12 weeks. In this groundbreaking history of the YMCA, David Setran details its critical role on American campuses, exploring how this popular organization worked to strengthen the Protestant piety of American collegians through Bible study, service, and prayer, as well as how the organization changed after World War I, alienating itself from churches, university administrators, and even the students themselves.

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Download or read book Regulation of Cigarettes and Smokeless Tobacco Under the Federal Food Drug and Cosmetic Act written by United States. Food and Drug Administration and published by . This book was released on 1996 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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