Download or read book An Analytic Approach to Marketing Decisions written by Robert F. Dyer and published by . This book was released on 1991 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Marketing Strategy written by Glen L. Urban and published by . This book was released on 1991 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Download or read book New product decisions an analytical approach written by Edgar A. Pessemier and published by . This book was released on 1966 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Definitive Guide to Marketing Analytics and Metrics Collection written by Cesar Brea and published by FT Press. This book was released on 2014-08-18 with total page 1653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Download or read book Marketing written by Roy Thomas Shaw and published by . This book was released on 1981 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Analytics written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2022-03-24 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to: · Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
Download or read book Marketing written by Weldon Johnson Taylor and published by . This book was released on 1961 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Marketing written by Lawrence Fisher and published by Random House Business Books. This book was released on 1976 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Download or read book Spatial Multicriteria Decision Making and Analysis written by Jean-Claude Thill and published by Routledge. This book was released on 2019-01-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this volume consists of selected papers presented at the North American Meetings of the RSAI along with invited contributions from scholars active in the field of spatial multicriteria decision making and analysis. It is meant to present diverse lines of research in spatial multicriteria decision making and analysis under the multidisciplinary umbrella of Geographic Information Science. The first part explores selected theoretical and conceptual aspects of spatial multicriteria decision making and analysis not confined to any specific application domain. Part 2 consists of six chapters focusing on various forms of location decision and analysis problems. Finally, part 3 contains five chapters on various spatial decision problems whose systemic scope sets them apart from locational decision problems.
Download or read book Fundamentals of Decision Making and Priority Theory With the Analytic Hierarchy Process written by Thomas L. Saaty and published by RWS Publications. This book was released on with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive summary, primarily of the author's own thinking and research, about the Analytic Hierarchy Process and decision making. It includes advanced mathematical theory and diverse applications. Fundamentals of Decision Making has all the latest theoretical developments in the AHP and new theoretical material not published elsewhere. We consider this book to be the replacement for the original book on the subject, The Analytic Hierarchy Process that was published by McGraw Hill Publishers, New York.
Download or read book Application of Multi Criteria Decision Analysis in Environmental and Civil Engineering written by Dilber Uzun Ozsahin and published by Springer Nature. This book was released on 2021-02-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of a multi-criteria, decision-making theory was first studied in the 1970s. Its application in civil and environmental engineering is a new approach which can be enormously helpful for manufacturing companies, students, managers, engineers, etc. The purpose of this book is to provide a resource for students and researchers that includes current application of a multi-criteria, decision-making theory in various fields such as: environment, healthcare and engineering. In addition, practical application are shown for students manually. In real life problems there are many critical parameters (criteria) that can directly or indirectly affect the consequences of different decisions. Application of a multi-criteria, decision-making theory is basically the use of computational methods that incorporate several criteria and order of preference in evaluating and selecting the best option among many alternatives based on the desired outcome.
Download or read book Making Transparent Environmental Management Decisions written by Keith M. Reynolds and published by Springer Science & Business Media. This book was released on 2014-03-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1997, the Ecosystem Management Decision Support (EMDS) system has been used around the world to support environmental analysis and planning in many different application areas, and it has been applied over a wide range of geographic scales, from forest stands to entire countries. An extensive sampling of this diversity of applications is presented in section 2, in which EMDS application developers describe the varied uses of the system. These accounts, together with the requisite background in section 1, provide valuable practical insights into how the system can be applied in the general domain of environmental management.
Download or read book Marketing Decision Models written by Randall L. Schultz and published by North-Holland. This book was released on 1981 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Download or read book Marketing Decision Making a Model Building Approach written by Philip Kotler and published by Holt McDougal. This book was released on 1971 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytic Approaches to Product and Marketing Planning written by Allan D. Shocker and published by . This book was released on 1982 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
