Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by GRIN Verlag. This book was released on 2014-02-28 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, King`s College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter’s five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).
Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by . This book was released on 2014-03-03 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, Kings College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter's five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).
Download or read book Nokia s Marketing Strategy Analysis and Recommondations written by Janin Ropot and published by GRIN Verlag. This book was released on 2013-10-31 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia’s competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia’s chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia’s alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia’s financial statements, market reports and public announcements relevant to the marketing strategy.
Download or read book Avoiding strategic drifts in a hypercompetitive market written by Ramzi Dziri and published by GRIN Verlag. This book was released on 2011-11-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia’s strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia’s strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia’s strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia’s current strategic answers to its drift shows the non-sustainability of Windows Phone’s choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia’s services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.
Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s strategy execution in three steps written by Arend Grünewälder and published by diplom.de. This book was released on 2014-03-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Download or read book Nokia Strategic Analysis Evaluation of the Decision to Return to the Mobile Telephone Market written by Anonym and published by Grin Publishing. This book was released on 2017-07-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 16,00/20,00, course: Strategic Management, language: English, abstract: This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.). The report will start analyzing the evolution of the market of mobile phones and Nokia's role in it. Then we will move on to the company's strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia's evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia's decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.
Download or read book A Strategic Analysis of Nokia Diversifying Into the Provision of Community Phone Services written by Agatha Gikunda and published by . This book was released on 2007 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nokia predicts that by 2008, 80% of mobile phone sales will come from New-Growth Markets. New-Growth Markets consist of high-income consumers capable of purchasing expensive handsets, and low-income consumers that have thus far been unable to afford cellular phones. This paper investigates the feasibility of Nokia creating Community Phone Services. A prospective business model involves rollout of services by Franchisees, following guidelines from the firm. This paper finds that the business potential in this market is massive, but challenging due to the different socio-economic classes in the region. This paper concludes that by focusing on a dual-strategy, where Nokia continues to create products for the high-income consumer while diversifying into the Community Phone Arena, it will be able to reap benefits from consumers who fall on both sides of the economic spectrum. Following this strategy will allow Nokia to defend its position as the world leader in the industry.
Download or read book Integrated Communication Plan for the UK Mobile Phone Market written by A. Gillett and published by GRIN Verlag. This book was released on 2011-05 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, 32 entries in the bibliography, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual, but one which is potential very profitable. The 16-24 year old group is very fashionable, sociable, and concerned with social acceptance, but at the same time wishing to display a degree of 'individualism'. Siemens mobile is currently has an image of a focused, efficient, technologically advanced company with a reputation for quality engineering. They are currently positioned towards the 'older' business class clients, who value quality and engineering excellence. In order to appeal to the 16-24 year old market, a re-branding and re-positioning of the 'Siemens Mobile' brand will need to occur. A new, fun, trendy, fashionable, energetic, and youthful brand of 'Sie Mobile' (pronounced 'see-mobile') will be introduced which will appeal to younger people. This new brand will be closely correlated to the attitudes and values identified within the 16-24 age group. 'Sie Mobile' will be introduced in several stages, based on the customer's buying process (Holder and Watson' pyramid model; IDM, 2004). It will utilise both established and new marketing techniques including television, radio, magazine, internet, SMS, and billboard campaigns. This strategy will emphasise the fun, fashionable, and technological features of the brand, and will cost approximately 8,750,000 to launch.
Download or read book Competitive Dynamics in the Mobile Phone Industry written by C. Giachetti and published by Springer. This book was released on 2013-07-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Download or read book Avoiding Strategic Drifts in a Hypercompetitive Market written by Ramzi Dziri and published by GRIN Verlag. This book was released on 2011-11-29 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.
Download or read book ACCA P5 Advanced Performance Management Study Text 2013 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2011-12-15 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This examiner-reviewed Study Text covers all that you need to know for P5. It features plenty of recent case studies illustrating key syllabus areas and questions to hone your understanding of what you have just read. This paper tests your application of knowledge so these studies and questions are key learning tools. You will also find up-to-date information on the latest management theories and techniques which feature highly in this paper. Then there are plenty of exam tips to guide your study and help you focus on what is essential to know. Now it's up to you.
Download or read book Ringtone written by Yves L. Doz and published by Oxford University Press. This book was released on 2018 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
Download or read book Smartphone Start ups written by Claudio Giachetti and published by Springer. This book was released on 2017-11-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.
Download or read book Strategic Management written by Graham Hubbard and published by Pearson Australia. This book was released on 2014-09-01 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.
Download or read book Strategy and Strategists written by James Cunningham and published by Oxford University Press, USA. This book was released on 2012-03-29 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Importantly, this stimulating text:
Download or read book Strategic Management written by Adrian Haberberg and published by Oxford University Press. This book was released on 2008 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
Download or read book The Internationalisation of Mobile Telecommunications written by Peter J. Curwen and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the authors have a pleasant approach to arranging and commenting on their facts, which makes the book readable. . . readers wanting quantitative data about mobile networks, on which qualitative theories can be based, will be very well satisfied. Robert Milne, Info The Journal of Policy, Regulation and Strategy for Telecommunications As a source of information on the mobile sector, the book is highly valuable. . . we should commend the authors for making a wealth of information accessible, and in my view, even for the most seasoned industry expert, the book will shed light on a dimension or aspect that has previously been overlooked or under valued. Wolter Lemstra, Competition and Regulation of Network Industries The Internationalisation of Mobile Telecommunications is a comprehensive look at the rapidly-changing market structure, the alternative technologies, the extent of globalization, and the ownership of firms in increasingly competitive mobile telecommunications markets around the world. This is an exceptionally valuable book for anyone interested in understanding current and future developments in mobile telecommunications. Stanford L. Levin, Southern Illinois University, Edwardsville, US Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative. Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
