Download or read book The Culturally Customized Web Site written by Nitish Singh and published by Routledge. This book was released on 2005-04-18 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Media and Chinese Society written by Ke Xue and published by Springer. This book was released on 2017-10-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.
Download or read book Halduskultuur 8 Aesthetics of Government written by Eugenie Samier and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Comparative Study of Educational Values Reflected in Children s TV Commercials Between the U S and China written by Ruhui Ni and published by . This book was released on 2009 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communications in Africa written by Hugh Mangeya and published by Routledge. This book was released on 2021-12-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.
Download or read book Comparative Perspectives on Gender Equality in Japan and Norway written by Masako Ishii-Kuntz and published by Routledge. This book was released on 2021-11-28 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compares perspectives on gender equality in Norway and Japan, focusing on family, education, media, and sexuality and reproduction as seen through a gendered lens. What can we learn from a comparison between two countries that stand in significant contrast to each other with respect to gender equality? Norway and Japan differ in terms of historical, cultural and socioeconomic backgrounds. Most importantly, Japan lags far behind Norway when it comes to the World Economic Forum’s Gender Gap Report. Rather than taking a narrow approach that takes as its starting point the assumption that Norway has so much ‘more’ to offer in terms of gender equality, the authors attempt to show that a comparative perspective of two countries in the West and East can be mutually beneficial to both contexts in the advancement of gender equality. The interdisciplinary team of researchers contributing to this book cover a range of contemporary topics in gender equality, including fatherhood and masculinity, teaching and learning in gender studies education, cultural depictions of gender, trans experiences and feminism. This unique collection is suitable for researchers and students of gender studies, sociology, anthropology, Japan studies and European studies.
Download or read book Encyclopedia of Information Science and Technology Third Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2014-07-31 with total page 7972 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Download or read book Betwixt and Between written by David Johnston and published by Cambridge Scholars Publishing. This book was released on 2009-10-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Betwixt and Between: place and cultural translation examines the often fraught relationship between conceptions of place and the attempt to ‘translate’ them critically, politically and ethnographically for native and non-native audiences. Examining translation in a number of key contemporary geo-political contexts, including Northern Ireland, Venezuela, India, Italy, Canada, Germany, France, and the Middle East, and in a variety of genres, including poetry, drama, film, television advertising and the novel, in multiple languages, Betwixt and Between argues for the curiously fruitful dislocation of translation as a discourse and practice. Contributors argue that, by attending to the curiously placeless place of the translator, translation studies might better police the quiet pieties of nationalism, ethnic singularity and cultural homogeneity which have so destructively determined the politics of the last two centuries and which threaten to overwhelm our understanding of current cultural and political antagonisms.
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Download or read book Inter Cultural Communication written by Anastacia Kurylo and published by SAGE Publications. This book was released on 2012-07-23 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, students are more familiar with other cultures than ever before because of the media, Internet, local diversity, and their own travels abroad. As such, traditional intercultural communication textbooks which focus solely on the ′differences′ approach aren′t truly effective for today′s students, nor for this field′s growth. Using a social constructionist framework—which explores how culture is constructed and produced in the moments in which it is experienced—Inter/Cultural Communication provides today′s students with a rich understanding of how culture and communication affect and effect each other. Inter/Cultural Communication improves upon current textbooks in four significant ways: (1) It provides a differences approach and a social constructionist approach; (2) It explores the consequences of cultural moments on immediate communication and on larger scale social issues; (3) It is descriptive, not prescriptive, of how culture is communicated; and (4) It introduces intercultural topics, rather than interpersonal topics. Weaving multiple approaches together in order to provide students with a comprehensive understanding of and appreciation for the diversity of cultural and intercultural communication, this text allows them to become more aware of their own identities and how powerful those identities can be in facilitating change—both in their own lives and in the lives of others. In addition, the book will help students deal with unfamiliar cultures and understand those with whom they come in contact when they travel, in their communities, in the workplace, in their home, and online.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Download or read book International Communication Bulletin written by and published by . This book was released on 2003 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book APAIS 1994 Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
