Download or read book The Psychology Research Handbook written by Frederick T. L. Leong and published by SAGE Publications. This book was released on 2023-11-16 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Third Edition of The Psychology Research Handbook editors Frederick T. L. Leong and James T. Austin have assembled experienced expert researchers to provide graduate students and research assistants with a comprehensive framework for conducting many types of psychology research. The book is organized around the idea of a "research script," following the step-by-step process of research planning, design, data collection, analysis, and disseminating research. Many chapters are coauthored by advanced graduate students to give their fellow students a sense of real-world research, adding to the clarity and practicality of many chapters. Students and instructors alike will appreciate chapters on topics typically missing from introductory methods texts, including applying for research grants, dealing with journal editors and reviewers, working within research teams, and conducting cross-cultural research. Structures such as recommended readings and exercises guide students to develop and expand their research skills. New chapters include Power and Evidence, IRB as Critical Collaborators in Research, Alternative Data Collection Strategies, Structural Equation Modeling and Replicability and Reproducibility. A comprehensive, easy-to-understand guide to the entire research process, this book quickly and efficiently equips advanced students and research assistants to conduct a full research project.

Download or read book Proceedings of IAC MEM 2017 written by group of authors and published by Czech Institute of Academic Education z.s.. This book was released on 2017-04-11 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2017 (IAC-MEM 2017), Friday - Saturday, April 14 - 15, 2017

Download or read book Handbook of Developments in Consumer Behaviour written by Victoria Wells and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Download or read book Consumer Behaviour written by Zubin Sethna and published by SAGE. This book was released on 2023-04-14 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Download or read book The Psychology of Marketing written by Gerhard Raab and published by CRC Press. This book was released on 2016-02-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Download or read book The 16PF written by Heather Birkett Cattell and published by Institute for Personality & Ability Testing, Incorporated. This book was released on 1989 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Download or read book Adapting Tests in Linguistic and Cultural Situations written by Dragoş Iliescu and published by Cambridge University Press. This book was released on 2017-11-02 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores test adaptation, a scientific and professional activity now spanning all of the social and behavioural sciences. Adapting tests to various linguistic and cultural contexts is a critical process in today's globalized world, and requires a combination of knowledge and skills from psychometrics, cross-cultural psychology and others. This volume provides a step-by-step approach to cross-cultural test adaptation, emphatically presented as a mélange between science and practice. The volume is driven by the first-hand practical experience of the author in a large number of test adaptation projects in various cultures, and is supported by the consistent scientific body of knowledge accumulated over the last several decades on the topic. It is the first of its kind: an in-depth treatise and guide on why and how to adapt a test to a new culture in such a way as to preserve its psychometric value.

Download or read book The SAGE Handbook of Personality Theory and Assessment written by Gregory J Boyle and published by SAGE. This book was released on 2008-06-24 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive, authoritative and up-to-date resource for anyone interested in the theories, models and assessment methods used for understanding the many factes of Human personality and individual differences This brand new Handbook of Personality Theory and Assessment 2-Volume Set constitutes an essential resource for shaping the future of the scientific foundation of personality research, measurement, and practice. There is need for an up-to-date and international Handbook that reviews the major contemporary personality models Vol. 1 and associated psychometric measurement instruments Vol. 2 that underpin the scientific study of this important area of individual differences psychology, and in these two Handbooks this is very much achieved. Made unique by its depth and breadth the Handbooks are internationally edited and authored by Professors Gregory J. Boyle, Gerald Matthews, and Donald H. Saklofske and authored by internationally known academics, this work will be an important reference work for a host of researchers and practitioners in the fields of individual differences and personality assessment, clinical psychology, educational psychology, work and organizational psychology, health psychology and other applied fields as well. Volume 2: Personality Measurement and Assessment. Covers psychometric measurement of personality and has coverage of the following broad topics, listed by section heading: " General Methodological Issues " Multidimensional Personality Instruments " Assessment of Biologically-Based Traits " Assessment of Self-Regulative Traits " Implicit, Projective And Objective Measures Of Personality " Abnormal Personality Trait Instruments " Applications of Psychological Testing

Download or read book Using Psychology in Management Training written by David A. Statt and published by Routledge. This book was released on 2002-09-26 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the fundamental principles of psychology form the basis for management training.Using Psychology in Management Training aims to give trainers and student trainers a grounding in the ideas and research findings which are most relevant to their work. Three major areas are explored from a management training perspective and illustrated with examples * the individual psychological processes of learning, personality and motivation which are at the heart of most management training courses * the social psychological processes of group dynamics, leadership and stress which all arise from the interaction of people at work * the psychology of the actual training experience including the crucial training skill of communication and what is needed to meet organisational training needs Using Psychology in Management Training has a clear and accessible format with a comprehensive glossary of unfamiliar terms and suggestions for further reading at the end of each chapter.

Download or read book Testing and Assessment in Counseling Practice written by C. Edward Watkins, Jr. and published by Taylor & Francis. This book was released on 2012-12-06 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of this revision remains identical to that of the first edition--to show how key personality, cognitive/behavioral, and vocational tests/assessment procedures can be used by counselors in their work with clients. Too often, assessment books only provide the reader with information about tests and assessment procedures. They do not, however, take the next step--showing readers how these tests/assessment procedures can be used and integrated into the actual work of counseling. This revision is designed to fill that void. Chapter authors, all of whom are experts in their respective topic areas, share the theoretical and research backgrounds about a particular test/assessment procedure and then provide a case example or examples to show how assessment data can be meaningfully incorporated into the counseling process.

Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 1982 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Awards Index written by and published by . This book was released on with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Handbook of Innovation and Creativity for Marketing Management written by Eric Shiu and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

Download or read book Comparative Analysis of Trade and Finance in Emerging Economies written by William A. Barnett and published by Emerald Group Publishing. This book was released on 2023-04-10 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the International Symposia in Economic Theory and Econometrics explores the latest economic and financial developments in Africa and Asia.

Download or read book Research Grants Index written by National Institutes of Health (U.S.). Division of Research Grants and published by . This book was released on 1970 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Psychology written by Christopher Peterson and published by Prentice Hall. This book was released on 1997 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outlines Christopher Peterson's biopsychosocial approach to psychology, giving full coverage of evolutionary psychology. The emphasis of the book is on human diversity and applications of psychology. Features of this edition include Doing Research sections; chapter opening vignettes; stop and think questions; and a special chapter on industrial/organizational and applied psychology.