Download or read book Amul s India 3 0 Based on 50 Years of Amul Advertising written by Various and published by HarperCollins. This book was released on 2016-11-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Download or read book I Too Had a Dream written by Verghese Kurien and published by Roli Books Private Limited. This book was released on 2012-12-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.
Download or read book Amul s India Based On 50 Years Of Amul Advertising By daCuncha Communication written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harpercollins. This book was released on 2012-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Download or read book Strategic Brand Management for B2B Markets written by Sharad Sarin and published by SAGE Publications. This book was released on 2010-11-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
Download or read book Wings of Fire written by Avul Pakir Jainulabdeen Abdul Kalam and published by Universities Press. This book was released on 1999 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avul Pakir Jainulabdeen Abdul Kalam, The Son Of A Little-Educated Boat-Owner In Rameswaram, Tamil Nadu, Had An Unparalled Career As A Defence Scientist, Culminating In The Highest Civilian Award Of India, The Bharat Ratna. As Chief Of The Country`S Defence Research And Development Programme, Kalam Demonstrated The Great Potential For Dynamism And Innovation That Existed In Seemingly Moribund Research Establishments. This Is The Story Of Kalam`S Rise From Obscurity And His Personal And Professional Struggles, As Well As The Story Of Agni, Prithvi, Akash, Trishul And Nag--Missiles That Have Become Household Names In India And That Have Raised The Nation To The Level Of A Missile Power Of International Reckoning.
Download or read book India s White Revolution written by Bruce A. Scholten and published by Bloomsbury Publishing. This book was released on 2010-07-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: As millions continue to face a future of food poverty, lessons can be learned by considering how farmer cooperatives succeeded in improving India's food security. 'Operation Flood', which revitalised the Indian dairy industry between 1970 and 1996, was the world's largest development programme, however critics accused it of luring India to neocolonial dependence on European surpluses. Eventually the perils of reliance on food aid were managed by proper pricing policies that both benefited rural farming families and wiped out urban 'milk famines'. In 2008 the World Bank hailed the programme's success and now promotes similar schemes in Africa. A detailed understanding of India's White Revolution is therefore imperative in the context of its future use in the developing world.
Download or read book Despite The State Why India Lets Its People Down And How They Cope written by M. Rajshekhar and published by Westland. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book A LUCID, NECESSARY ACCOUNT OF HOW DRASTICALLY THE INDIAN STATE FAILS ITS CITIZENS The story of democratic failure is usually read at the level of the nation, while the primary bulwarks of democratic functioning—the states—get overlooked. This is a tale of India’s states, of why they build schools but do not staff them with teachers; favour a handful of companies so much that others slip into losses; wage water wars with their neighbours while allowing rampant sand mining and groundwater extraction; harness citizens’ right to vote but brutally crack down on their right to dissent. Reporting from six states over thirty-three months, award-winning investigative journalist M. Rajshekhar delivers a necessary account of a deep crisis that has gone largely unexamined.
Download or read book Rural Entrepreneurship and Innovation in the Digital Era written by Lokuge, Sachithra and published by IGI Global. This book was released on 2020-11-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Download or read book Devil in the Milk written by Keith Woodford and published by Chelsea Green Publishing. This book was released on 2009-03-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work is the first internationally published book to examine the link between a protein in the milk we drink and a range of serious illnesses, including heart disease, Type 1 diabetes, autism, and schizophrenia. These health problems are linked to a tiny protein fragment that is formed when we digest A1 beta-casein, a milk protein produced by many cows in the United States and northern European countries. Milk that contains A1 beta-casein is commonly known as A1 milk; milk that does not is called A2. All milk was once A2, until a genetic mutation occurred some thousands of years ago in some European cattle. A2 milk remains high in herds in much of Asia, Africa, and parts of Southern Europe. A1 milk is common in the United States, New Zealand, Australia, and Europe. In Devil in the Milk, Keith Woodford brings together the evidence published in more than 100 scientific papers. He examines the population studies that look at the link between consumption of A1 milk and the incidence of heart disease and Type 1 diabetes; he explains the science that underpins the A1/A2 hypothesis; and he examines the research undertaken with animals and humans. The evidence is compelling: We should be switching to A2 milk. A2 milk from selected cows is now marketed in parts of the U.S., and it is possible to convert a herd of cows producing A1 milk to cows producing A2 milk. This is an amazing story, one that is not just about the health issues surrounding A1 milk, but also about how scientific evidence can be molded and withheld by vested interests, and how consumer choices are influenced by the interests of corporate business.
Download or read book Broke to Breakthrough written by Harish Damodaran and published by India Viking. This book was released on 2022 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History of Soybeans and Soyfoods in South Asia Indian Subcontinent 1656 2010 written by William Shurtleff and published by Soyinfo Center. This book was released on 2010-12 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, Sikkim, and Sri Lanka.
Download or read book An Unfinished Dream written by Verghese Kurien and published by TATA McGraw-Hill Publishing Company. This book was released on 1997 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of speeches in chronological order of the chairman of the National Dairy Development Board of India.
Download or read book Cases on Branding Strategies and Product Development Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Download or read book India Positive Citizen written by Savitha Rao and published by Wings Publication. This book was released on 2020-08-18 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nation of billion+ needs a billion people nurturing it with mindful actions. A book that offers highly actionable ideas on how every Indian - from a child to a senior citizen can participate in nation building. Gender , age , education , socio economic status does not matter. You don't even have to be within the geographic borders of India. You can be anywhere on the planet and contribute towards making a positive difference in India. From food to environment to water to Swachh Bharat and many more aspects where we can make a positive difference to the country as we go about our daily lives. Stories of unsung heroes from across India will leave you enormously inspired. Citizens have shared their action ideas. The youngest contributor is 7.5 years. The oldest is 104 years. The author invites you to read, reflect and write your ideas and bring them to life with your actions. Inspire India with your actions. Get inspired by the actions of fellow citizens. Join the journey to be an #IndiaPositiveCitizen
Download or read book Controversially Yours written by Anshu Dogra and published by Harper Collins. This book was released on 2011-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tell-all book on and by Pakistan cricket's fastest and most controversial bowlerOne of the most talented and certainly one of the most colourful players in the history of cricket, Shoaib Akhtar holds the record for the fastest delivery ever, clocking in at 11.2 mph. Having taken more than 400 wickets in his international career, Shoaib has seen it all-the best matches, the most exciting tournaments, the highs and lows of personal achievement and failure. Controversially Yours is his take on the game, on his peers, on the fraught tussles between bowlers and batsmen and, of course, the institutions that control the sport, including the ICC and the Pakistan Cricket Board. From the early days of struggle to the 2011 World Cup, this is Shoaib's story in his own words, straight from the heart.
Download or read book Operation Flood written by Shanti George and published by Oxford University Press, USA. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Appraises The Policy Behind `Operation Flood` Or The White Revolution-The Dairy Development Programme Launched In The 1970S In India. The Author Concludes That The High Cost Programme Does Not Suit India And The Less Experience Indigenous Alternatives Are Better Suited To Meet Indian Needs.
