Download or read book American Typography Today written by Rob Carter and published by Wiley. This book was released on 1993-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Classic Typefaces written by David Consuegra and published by Simon and Schuster. This book was released on 2011-10-10 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
Download or read book American Typography Today written by Rob Carter and published by New York : Van Nostrand Reinhold. This book was released on 1989 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past two decades, the art of typography in America has been transformed by an unprecedented explosion of new electronic technology and new styles. All over the country, talented designers have been bringing to typography a creativity and vitality that is reshaping and reinvigorating the entire field. "American Typography Today" captures the range and excitement of these developments by providing profiles of 24 notable typographic designers, and by surveying major aspects of 20th century typography. The book as a whole reports on the current state of American typographic design, and is an invaluable source of ideas and inspiration.
Download or read book American Wood Type 1828 1900 written by Rob Roy Kelly and published by . This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and most authoritative history of wood type in the United States is now reissued in paperback. This book tells the complete story of wood type, beginning with the history of wood as a printing material, the development of decorated letters and large letters, and the invention of machinery for mass-producing wood letters. The 19th-century heyday of wood type is explored in great detail, including all aspects of design, manufacture, and marketing, and the evolution of styles. Many related trades interacted with wood type production; the book examines the influence of lithography, letterpress, metal-plate and wood engraving, sign painting and calligraphy, poster printing, and type-founding. Long out of print, the book is still regarded by scholars and designers as an invaluable resource for a rich legacy of typographic art. More than 600 specimens of wood type are classified and annotated, as are more than 100 specimens of complete fonts. This reissue includes a new foreword by David Shields, Design Curator of the Rob Roy Kelly Wood Type Collection at the University of Texas at Austin, discussing the renewed interest in the subject since the mid-1990s as well as ongoing research into the history of wood type.
Download or read book The Art and Practice of Typography A Manual of American Printing written by Edmund G. Gress and published by anboco. This book was released on 2017-06-17 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the preface to the first edition of "The Art and Practice of Typography," the author stated that he did not "anticipate again having the pleasure of producing a book as elaborate as this one," but the favor with which the volume was received made another edition advisable, and in consequence he has had the additional pleasure of enlarging and revising it and of producing a volume even more elaborate and with a better selection of examples. The task of rewriting and replanning the second edition was near completion when America entered the war against Germany, and now, a few months later, the book is presented to the public. The first edition was published in February, 1910. Work on the new edition was begun by the author in the latter part of 1913, and so great has been the task, in addition to his customary editorial labors, that almost four years have passed. The extent of the work will be comprehended when it is mentioned that there are twenty-eight chapters, in which the illustrations or typographic arrangements, numbering six hundred and fifteen, include forty full-page specially-printed inserts. Most of these illustrations or typographic arrangements are in color. The text matter, which makes direct reference to the examples, totals nearly one hundred thousand words. That these examples are mostly high-class and by many of the best typographers in America (Europe also being represented), is due to the fact that the author during his connection with The American Printer has received several thousand pieces of printing, from which selections were made for this work. Great care was exercised in the choice of examples in order that the book would not become obsolete, and it is believed that most of the type arrangements shown will be considered good for a hundred years to come. That this is possible is proved by the Whittingham titles on page 32, one of which is sixty-eight and the other seventy-three years old at this writing.
Download or read book Typographic Design written by Rob Carter and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Download or read book A Typographic Workbook written by Kate Clair and published by John Wiley & Sons. This book was released on 2012-06-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
Download or read book Designing with Type 5th Edition written by James Craig and published by Watson-Guptill. This book was released on 2006-05-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Download or read book Paul Rand written by Michael Kroeger and published by Chronicle Books. This book was released on 2012-08-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Download or read book American Modernism written by R. Roger Remington and published by Yale University Press. This book was released on 2003-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.
Download or read book American Printer and Bookmaker written by and published by . This book was released on 1903 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ending Today s Chaos And Repairing America written by Roger Cole and published by Austin Macauley Publishers. This book was released on 2024-02-02 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our modern American society, we find ourselves amidst a disheartening breakdown, where chaos prevails. The dominance of a few corporations stifles diversity across numerous sectors of our economy. Complex and biased laws and tax systems cater to special interests, while the upbringing of many children and the quality of education are skewed towards wealthy areas. Moreover, our online platforms inundate us with fraudulent schemes, adding to the societal disarray. This thought-provoking book offers a fresh perspective on historical change, presenting the idea that the Western world has undergone three distinct civilizations: the Greco-Roman, the Medieval, and the Enlightenment. With the passing of each civilization, we have witnessed a gradual deterioration of institutions and the erosion of social consensus. Examining the challenges we face today, the book delves into the concept of ‘Justice’ and questions what truly constitutes a fair society. It then presents a range of potential improvements to our current institutions, serving as a temporary measure until a new civilization emerges. Additionally, the book explores America’s place in the global context and delves into the complexities faced by other civilizations experiencing their own periods of institutional breakdown. By offering a critical analysis of our present state and proposing alternative perspectives, this book provides a guiding light for navigating the turbulent waters of societal transformation. It inspires hope for a future where our institutions can be reimagined, fostering a more just and harmonious society.
Download or read book Printing the Revolution written by Claudia E. Zapata and published by Princeton University Press. This book was released on 2020-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printing and collecting the revolution : the rise and impact of Chicano graphics, 1965 to now / E. Carmen Ramos -- Aesthetics of the message : Chicana/o posters, 1965-1987 / Terezita Romo -- War at home : conceptual iconoclasm in American printmaking / Tatiana Reinoza -- Chicanx graphics in the digital age / Claudia E. Zapata.
Download or read book Inland Printer American Lithographer written by and published by . This book was released on 1890 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teaching Motion Design written by Michael Dooley and published by Simon and Schuster. This book was released on 2010-06-29 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: How motion design is taught in more than 45 leading programs. * Detailed syllabi and descriptions of class projects and assignments * Go-to guide for professors and teachers planning their courses * Course plans from School of Visual Arts, Ohio State, Rochester Institute of Technology, many other top schools. This definitive study of motion design is essential reading for everyone teaching or studying design. Now, for the first time, authors Steven Heller and Michael Dooley present a comprehensive look at course offerings from more than 45 leading programs devoted to design, illustration, animation, and computer art. Taken together, they provide a close-up look at the principles and practices of 3D computer animation, character animation, pictorial background illustration, motion graphic design, interactive media, film design, and more, with class projects and syllabi from many of the most prestigious schools in the country. Organized in easy-to-use sections by year of study, this invaluable tool will be every graphic design educator’s go-to guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Sesqui centennial Number of The American Printer written by American printer and published by . This book was released on 1926 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
