Download or read book AMA Summer Academic Conference 2020 written by American Marketing Association. Educators' Conference and published by . This book was released on 2020 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Text Speech and Dialogue written by Kamil Ekštein and published by Springer Nature. This book was released on 2021-08-30 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 24th International Conference on Text, Speech, and Dialogue, TSD 2021, held in Olomouc, Czech Republic, in September 2021.* The 2 keynote speeches and 46 papers presented in this volume were carefully reviewed and selected from 101 submissions. The topical sections "Text", "Speech", and "Dialogue" deal with the following issues: speech recognition; corpora and language resources; speech and spoken language generation; tagging, classification and parsing of text and speech; semantic processing of text and speech; integrating applications of text and speech processing; automatic dialogue systems; multimodal techniques and modelling, and others. * Due to the COVID-19 pandemic the conference was held in a "hybrid" mode.
Download or read book Business in Uncertainty written by Demetris Vrontis and published by Springer Nature. This book was released on with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Technology and Changing Roles in Managerial and Financial Accounting written by Allam Hamdan and published by Emerald Group Publishing. This book was released on 2024-01-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Technology and Changing Roles in Managerial and Financial Accounting explores the profound impact of digital technology on the accounting profession.
Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book The Social Employee How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
Download or read book Handbook on Customer Centricity written by Robert W. Palmatier and published by Edward Elgar Publishing. This book was released on 2019 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Download or read book Proceedings of the Sixteenth International Conference on Management Science and Engineering Management Volume 2 written by Jiuping Xu and published by Springer Nature. This book was released on 2022-07-13 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers many hot topics, including theoretical and practical research in many areas such as dynamic analysis, machine learning, supply chain management, operations management, environmental management, uncertainty, and health and hygiene. It showcases advanced management concepts and innovative ideas. The 16th International Conference on Management Science and Engineering Management (2022 ICMSEM) will be held in Ankara, Turkey during August 3-6, 2022. ICMSEM has always been committed to promoting innovation management science (M-S) and engineering management (EM) academic research and development. The book provides researchers and practitioners in the field of Management Science and Engineering Management (MSEM) with the latest, cutting-edge thinking and research in the field. It will appeal to readers interested in these fields, especially those looking for new ideas and research directions.
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Download or read book Innovations for Metropolitan Areas written by Patrick Planing and published by Springer Nature. This book was released on 2020-06-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents human-centered concepts and solutions for mobility, logistics and infrastructure that will make our growing metropolitan areas more livable and sustainable.The still accelerating megatrend of urbanization is leading to constantly growing metropolitan areas. This creates a whole series of challenges for municipalities, as well as citizens, such as overcrowded traffic routes, limited building space and an increasingly difficult supply situation. With this book we want to answer the following question: How can people live in densely populated areas and meet their needs in terms of mobility, freedom, self-determination, security, prosperity, communication or in other words: how can metropolitan regions be made humane? The answer to this question requires innovative ideas and approaches in various areas: Sustainable designs of infrastructure Economically and ecologically efficient logistics and mobility approaches Intelligent applications for navigation and communication All these ideas must be measured against the needs of citizens and should thus be developed following a human-centered design approach. This ensures that innovative solutions will be widely accepted by the public. In addition, they also have the potential to turn citizens into active co-designers of future metropolitan areas.
Download or read book Land Grant Universities for the Future written by Stephen M. Gavazzi and published by Johns Hopkins University Press. This book was released on 2018-11-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should be of great interest to faculty members and students, as well as those parents, legislators, policymakers, and other area stakeholders who have a vested interest in the well-being of America’s original public universities.
Download or read book ICCOEE2020 written by Bashar S. Mohammed and published by Springer Nature. This book was released on 2020-12-31 with total page 1147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains papers presented in the 6th International Conference on Civil, Offshore & Environmental Engineering (ICCOEE2020) under the banner of World Engineering, Science & Technology Congress (ESTCON2020) will be held from 13th to 15th July 2021 at Borneo Convention Centre, Kuching, Sarawak, Malaysia. This proceeding contains papers presented by academics and industrial practitioners showcasing the latest advancements and findings in civil engineering areas with an emphasis on sustainability and the Industrial Revolution 4.0. The papers are categorized under the following tracks and topics of research: 1. Resilient Structures and Smart Materials 2. Advanced Construction and Building Information Modelling 3. Smart and Sustainable Infrastructure 4. Advanced Coastal and Offshore Engineering 5. Green Environment and Smart Water Resource Management Systems
Download or read book Marketing written by Dhruv Grewal and published by Irwin Professional Publishing. This book was released on 2009-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Download or read book Leading Colleges and Universities written by Stephen Joel Trachtenberg and published by JHU Press. This book was released on 2018-04-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: How experienced college and university leaders guide successful institutions—and why they sometimes lose their way. Today's college and university leaders face complex problems that test their political acumen as well as their judgment, intellect, empathy, and ability to plan and improvise. How do they thoughtfully and creatively rise to the challenge? In Leading Colleges and Universities, editors Stephen Joel Trachtenberg, Gerald B. Kauvar, and E. Gordon Gee bring together a host of presidents and other leaders in higher education who describe how they dealt with the issues. Each contributor has been effective as a president or other significant leader in postsecondary education. In this book they share real-life examples and stories that illustrate how they have dealt with the challenges they encountered. Together they answer these and other core questions: • How do you manage college athletics, faculty, a governing board, donors, and a local community? • What do you need to know about crisis management and legal affairs? • When should you be outspoken in the media and when should you be quiet? The book does not shy away from hot contemporary issues, tackling such controversial matters as free speech, Title IX, athletics, fraternities, student and faculty diversity, and board relations. Presidents and would-be presidents—as well as boards, search committees, state boards, legislators, and others involved in higher education—will find much helpful guidance in this timely book.
Download or read book Urban climate informatics written by Ariane Middel and published by Frontiers Media SA. This book was released on 2023-04-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Does Marketing Need Reform written by Jagdish N Sheth and published by Routledge. This book was released on 2015-01-28 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
