Download or read book Alumni Motivations and Social Media for Engagement written by Carla Phelan-Erdey and published by . This book was released on 2018 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication channel. The themes this researcher identified are supported by uses and gratifications theory as well as social capital theory as it relates to the online connection of alumni to the university. The researcher found recent graduates read and engage with posts with (a) strong visuals, (b) nostalgia, (c) an inside look into the organization, and (d) a relaxed or humorous tone. Mid-career alumni are also seeking (a) strong visuals and (b) nostalgia, as well as (c) information for professional growth. All participants agreed that they do not comment on posts they see on university social media accounts primarily because they do not want to get into the fray of what can spiral into negativity online. In seeking to understand what content or engagement motivates alumni to volunteer for, donate to, refer future students to attend, or advocate on behalf of the university, this researcher found recent graduates (a) are motivated by fun incentives, (b) respond best when there is a personal connection, and (c) do not relate to the big donor stories they see. Mid-career alumni (a) attend events that enhance their professional work, (b) refer future students based on advancements and success stories, and (c) make donations based on seeing innovation that is currently taking place.
Download or read book Community College Alumni Engagement written by Amy Hall and published by . This book was released on 2016 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community colleges have begun to rely more heavily on private funding sources like alumni donations to support their overall fiscal health. This correlational study tested the theory of planned behavior as it relates to level of engagement through social media for community college alumni and alumni giving behavior for Virginia’s community colleges. More specifically, it attempted to determine whether a relationship exists between alumni use of their alma mater’s Facebook page and engagement behaviors. Survey data were gathered from participating colleges and from a randomly drawn sample of alumni of Virginia’s 23 community colleges (N=4,100) using the Virginia Community College Alumni Giving Survey, an instrument that incorporates the Ranganathan and Henley (2008) measure of giving intention. Multiple regression analysis was used to provide insight into the strength of relationships among the variables. While the original null hypothesis could not be rejected at the .05 alpha level, additional analyses revealed statistically significantly relationships among the variables, under different conditions, led to the conclusion that consistency of effort in building and maintaining relationships with alumni is vitally important to alumni fundraising programs. Recommendations for further research include repeating the current study under more consistent conditions with broader participation by community colleges, studying alternative forms of engagement – with or without the mitigating factor of social media – in pre-test/post-test format, and utilizing qualitative research methods to provide greater insight into donor motivations in general and alumni giving motivations specifically.
Download or read book The Alumni Factor written by The Alumni Factor and published by Greenleaf Book Group. This book was released on 2013-09-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book began with a simple premise—that there is a better way to assess and rank colleges and universities in America than those currently being offered. The primary outcomes of most of today’s rankings are: 1. To provide readers a view of what life is like as an undergraduate, and 2. To give insight into who comes into the college. The Alumni Factor, on the other hand, is more interested in who comes out. The aim of this guide is to describe how well a college or university actually develops and shapes its students and what becomes of them after they graduate. The Alumni Factor is interested in the actual outcomes experienced by college graduates and the role their college played in creating those outcomes. The Alumni Factor believes this information regarding graduate outcomes is truly essential to understanding and assessing our colleges and universities today. In line with these goals, The Alumni Factor provides a detailed, in-depth profile of graduates from 225 of our nations top colleges. The profiles were constructed almost entirely with data and insights from the actual college alumni themselves. Readers will find The Alumni Factor to be a fascinating look at the incredibly diverse academic, social and cultural choices available to capable students today.
Download or read book Understanding the Motivations of Nonmonetary Young Alumni Engagement written by Olivia Rose Bowman and published by . This book was released on 2020 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Motivated College Graduate written by Brian E. Howard and published by BQB Publishing. This book was released on 2019-03-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Six in Motivated Series by Brian E. Howard. There are over 120 pieces of sage advice quoted throughout the book on how to effectively conduct a job search, write a powerful resume and LinkedIn profile,cover letters, and other communications. The Motivated College Graduate is the most comprehensive job search book written for the recent college graduate. It discusses real life job search issues facing today's college graduate. The book provides unprecedented insight and advice from some of the most credentialed and experienced career coaches and resume writers in the industry. These coaches and resume writers have specialized practices and work with recent college graduates. You will learn how to conduct an effective job search, stand out among your competition, get interviews, and job offers! Go inside the minds of these coaches and resume writers. Learn how they've coached other college graduates to land fulfilling career-level positions. Understand how the resume writers think about keywords, titling, branding, accomplishments, color, design, and a plethora of other resume writing considerations as they create winning resumes. Based on his extensive experience in the job search industry and by tapping into the collective knowledge of career coaches and resume writers who work specifically with college graduates, Brian Howard has written a comprehensive job search book that surpasses all other job search books written for the recent college graduate.
Download or read book Social Media Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Motivation Volition and Engagement in Online Distance Learning written by Ucar, Hasan and published by IGI Global. This book was released on 2021-06-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivation is an important factor in and for all education levels. However, as learners in online distance education milieus are away from both teachers, other learners, and the learning environments physically, this concept becomes more important for online education. Motivating learners in distance education and keeping their motivation alive throughout the learning process is an issue that should be emphasized and taken care of for teachers and instructional designers. At this point, although there are many approaches, models, and theories regarding enhancing and sustaining motivation and engagement in the education processes, it is seen that there is not enough work and/or effective and efficient strategies that can be applied in online distance learning environments. Motivation, Volition, and Engagement in Online Distance Learning evaluates motivational obstacles in online distance education both theoretically and practically, identifies the strengths and weaknesses of the online education environments regarding motivation, and provides actionable motivational and volitional strategies for online educators. This book offers coverage of topics such as learning theories, motivation research, and synchronous online learning environments, making it a valuable resource for researchers, professionals, decision makers, institutions in all education levels, academicians, pre-service teachers, and most importantly, online educators from various disciplines and learners from all educational landscapes.
Download or read book Implications of Social Media Use in Personal and Professional Settings written by Benson, Vladlena and published by IGI Global. This book was released on 2014-12-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.
Download or read book International Perspectives on Supporting and Engaging Online Learners written by Jaimie Hoffman and published by Emerald Group Publishing. This book was released on 2021-09-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has accelerated growth in online education across the world, forcing many to learn remotely. Presenting case studies from authors around the globe, this volume provides College and university personnel with research, theoretical foundations, and best practice to support and engage online learners.
Download or read book Your Voice Your Choice written by April Hernandez Castillo and published by Coolspeak Publishing Company. This book was released on 2015-08-26 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: April Hernandez-Castillo is a committed and fierce activist in raising awareness about Intimate Partner and Teen dating violence. Your Voice, Your Choice is her candid first-person experience with Intimate Partner Violence. She opens up and shares her story in the hope of empowering others to speak up (or to leave) before it's too late. Your Voice, Your Choice goes back to the beginning and leads the reader through April's life, tells about her positive upbringing in a Puerto Rican household nestled in the heart of the Bronx, and emphasizes the reliability of that inner voice everyone has. As the reader learns what defined April's voice, they are also asked to dive deep into themselves and decide what it is that is defining their own. It's their choice.
Download or read book Handbook of Research on Creating Motivational Online Environments for Students written by Bilodeau, Julie A. and published by IGI Global. This book was released on 2023-08-18 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many ways to motivate students to achieve their academic and personal goals. Due to the pandemic, more emphasis has been placed on finding alternative approaches to instruct students. Online learning has become the focal point of the educational setting, and new approaches to teaching are necessary. Since the change in delivery from face-to-face to online, teachers have been faced with motivating their students in an environment that is new and foreign to them. Teachers must find new methods to enhance their curriculum to motivate all students in this modality. The Handbook of Research on Creating Motivational Online Environments for Students considers how online students learn and how they progress through the learning process. The book also provides teaching techniques and technology that will improve motivational success for students in all modalities. Covering topics such as student behavior, online education, and motivational techniques, this premier reference source is ideal for administrators, researchers, academicians, scholars, practitioners, instructors, and students.
Download or read book Why Engagement Matters written by Heather O'Brien and published by Springer. This book was released on 2016-05-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two foundational chapters that describe theoretical and methodological approaches to user engagement; the remaining contributions examine UE from different disciplinary perspectives and across a range of computer-mediated environments, including social and communications media, online search, eLearning, games, and eHealth. The book concludes by bringing together the cross-disciplinary perspectives presented in each chapter and proposing an agenda for future research in this area. The book will appeal to established and emerging academic and industry researchers looking to pursue research and its challenges. This includes scholars at all levels with an interest in user engagement with digital media, from students to experienced researchers, and professionals in the fields of computer science, web technology, information science, museum studies, learning and health sciences, human-computer interaction, information architecture and design, and creative arts.
Download or read book Increasing Student Engagement and Retention Using Social Technologies written by Laura A. Wankel and published by Emerald Group Publishing. This book was released on 2012-11-20 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses case studies, surveys, and literature reviews to examine how these social media technologies are being used to improve writing and publishing skills in students, create engaging communities of practice. This volume discusses a framework for deploying and assessing these technologies in higher education institutions.
Download or read book Handbook of Research on Lessons Learned From Transitioning to Virtual Classrooms During a Pandemic written by Thornburg, Amy W. and published by IGI Global. This book was released on 2021-05-14 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online instruction is rapidly expanding the way administrators and educators think about and plan instruction. In addition, due to a pandemic, online instructional practices and learning in a virtual environment are being implemented with very little training or support. Educators are learning new tools and strategies at a quick pace, and often on their own, even through resistance. It is important to explore lessons learned through the pandemic but also of importance is sharing the virtual classroom options and instruction that align to best practices when transitioning to online instruction. Sharing these will allow educators to understand and learn that virtual instruction can benefit all, even when not used out of need, and can enhance face-to-face courses in many ways. The Handbook of Research on Lessons Learned From Transitioning to Virtual Classrooms During a Pandemic is a critical reference that presents lessons instructors have learned throughout the COVID-19 pandemic including what programs and tools were found to be the most impactful and useful and how to effectively embed virtual teaching into face-to-face teaching. With difficult choices to be made and implemented, this topic and collection of writings demonstrates the learning curve in a state of survival and also lessons and resources learned that will be useful when moving back to face-to-face instruction as a tool to continue to use. Highlighted topics include the frustrations faced during the transition, lessons learned from a variety of viewpoints, resources found and used to support instruction, online learner perspectives and thoughts, online course content, and best practices in transitioning to online instruction. This book is ideal for teachers, principals, school leaders, instructional designers, curriculum developers, higher education professors, pre-service teachers, in-service teachers, practitioners, researchers, and anyone interested in developing more effective virtual and in-classroom teaching methods.
Download or read book Fostering Effective Student Communication in Online Graduate Courses written by Scheg, Abigail G. and published by IGI Global. This book was released on 2017-08-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping students engaged and receptive to learning can, at times, be a challenge. However, by implementing new pedagogical methods and tools, instructors can strengthen the drive to learn among their students. Fostering Effective Student Communication in Online Graduate Courses is a pivotal reference source for the latest research findings on the novel techniques and strategies for nurturing communication between students and faculty in virtual learning environments. Featuring extensive coverage on relevant areas such as collaborative work, academic advising, and student retention, this publication is an ideal resource for educators across all disciplines and levels, as well as educational administrators.
Download or read book Handbook of Research on Student Engagement written by Sandra L. Christenson and published by Springer Science & Business Media. This book was released on 2012-02-23 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and behavioral components that embody and further develop motivation for learning. Similarly, the goals of student engagement have evolved from dropout prevention to improved outcomes for lifelong learning. This robust expansion has led to numerous lines of research across disciplines and are brought together clearly and comprehensively in the Handbook of Research on Student Engagement. The Handbook guides readers through the field’s rich history, sorts out its component constructs, and identifies knowledge gaps to be filled by future research. Grounding data in real-world learning situations, contributors analyze indicators and facilitators of student engagement, link engagement to motivation, and gauge the impact of family, peers, and teachers on engagement in elementary and secondary grades. Findings on the effectiveness of classroom interventions are discussed in detail. And because assessing engagement is still a relatively new endeavor, chapters on measurement methods and issues round out this important resource. Topical areas addressed in the Handbook include: Engagement across developmental stages. Self-efficacy in the engaged learner. Parental and social influences on engagement and achievement motivation. The engaging nature of teaching for competency development. The relationship between engagement and high-risk behavior in adolescents. Comparing methods for measuring student engagement. An essential guide to the expanding knowledge base, the Handbook of Research on Student Engagement serves as a valuable resource for researchers, scientist-practitioners, and graduate students in such varied fields as clinical child and school psychology, educational psychology, public health, teaching and teacher education, social work, and educational policy.
