Download or read book The Golden Age of Advertising the 50s written by Jim Heimann and published by Taschen America Llc. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.
Download or read book 80s written by Jim Heimann and published by Taschen America Llc. This book was released on 2005-01-01 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pictorial tour of advertisements from the nineteen eighties provides a colorful look at the decade.
Download or read book 1900 1919 written by Jim Heimann and published by Taschen America Llc. This book was released on 2005 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a pictorial tour of advertisements from the early twentieth century, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.
Download or read book 30s written by Jim Heimann and published by . This book was released on 2003-01-01 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Zoom back in time to the 1930s! See original print ads for cars, travel, technology, food, liquor, cigarettes, movies, appliances, furniture, defense, transportation, you name it - all digitally mastered to look as bright and colourful as they did on the day they first hit the newsstands." - back cover.
Download or read book All American Boys written by Jason Reynolds and published by Simon and Schuster. This book was released on 2015-09-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2016 Coretta Scott King Author Honor book, and recipient of the Walter Dean Myers Award for Outstanding Children’s Literature. In this New York Times bestselling novel, two teens—one black, one white—grapple with the repercussions of a single violent act that leaves their school, their community, and, ultimately, the country bitterly divided by racial tension. A bag of chips. That’s all sixteen-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad’s pleadings that he’s stolen nothing for belligerence, mistakes Rashad’s resistance to leave the bodega as resisting arrest, mistakes Rashad’s every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered. But how can you stay still when someone is pounding your face into the concrete pavement? There were witnesses: Quinn Collins—a varsity basketball player and Rashad’s classmate who has been raised by Paul since his own father died in Afghanistan—and a video camera. Soon the beating is all over the news and Paul is getting threatened with accusations of prejudice and racial brutality. Quinn refuses to believe that the man who has basically been his savior could possibly be guilty. But then Rashad is absent. And absent again. And again. And the basketball team—half of whom are Rashad’s best friends—start to take sides. As does the school. And the town. Simmering tensions threaten to explode as Rashad and Quinn are forced to face decisions and consequences they had never considered before. Written in tandem by two award-winning authors, this four-starred reviewed tour de force shares the alternating perspectives of Rashad and Quinn as the complications from that single violent moment, the type taken directly from today’s headlines, unfold and reverberate to highlight an unwelcome truth.
Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 2010-06-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Download or read book 70s written by Jim Heimann and published by Taschen America Llc. This book was released on 2004 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zoom back in time to the 1970s ! See original print ads for cars, travel, technology, food, liquor, cigarettes, movies, appliances, furniture, defense, transportation, you name it - all digitally mastered to look as bright and colorful as they did on the day they first hit the newsstands.
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Advertising in America written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: A guide to placing advertisements in American publications, produced for French businesses. Includes advice and lists of magazines, newspapers, religious publications and agricultural publications, accompanied by information on advertising rates.
Download or read book The Golden Age of Advertising written by Steven Heller and published by Taschen America Llc. This book was released on 2006 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.
Download or read book 50 Great American Places written by Brent D. Glass and published by Simon and Schuster. This book was released on 2016-03-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles fifty sites across the United States that trace the cultural history of the country, discussing the people and events that led to each site's importance, from the National Mall in D.C. to Pearl Harbor in Hawaii.
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Download or read book Not Your All American Girl written by Wendy Wan-Long Shang and published by Scholastic Inc.. This book was released on 2020-07-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multicultural story full of heart and hilarity about what it means to be all-American. Lauren and her best friend, Tara, have always done absolutely everything together. So when they don't have any classes together in sixth grade, it's disastrous. The solution? Trying out for the school play. Lauren, who loves to sing, wonders if maybe, just maybe, she will be the star instead of Tara this time.But when the show is cast, Lauren lands in the ensemble, while Tara scores the lead role. Their teacher explains: Lauren just doesn't look the part of the all-American girl. What audience would believe that she, half-Jewish, half-Chinese Lauren, was the everygirl star from Pleasant Valley, USA?From amidst the ensemble, Lauren tries to support her best friend. But when she can't bring herself to sing anymore, her spot in the play and her friendship are in jeopardy. With the help of a button-making business, the music of Patsy Cline, and her two bickering grandmothers, can Lauren find her voice again?Acclaimed coauthors Madelyn Rosenberg and Wendy Wan-Long Shang return to the 1980s world of Sydney Taylor Honor Book This Is Just a Test with this laugh-out-loud coming-of-age story.
Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Download or read book Ad Critique written by Nancy R. Tag and published by SAGE. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Download or read book Help Me to Find My People written by Heather Andrea Williams and published by Univ of North Carolina Press. This book was released on 2012-06-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the Civil War, African Americans placed poignant "information wanted" advertisements in newspapers, searching for missing family members. Inspired by the power of these ads, Heather Andrea Williams uses slave narratives, letters, interviews, public records, and diaries to guide readers back to devastating moments of family separation during slavery when people were sold away from parents, siblings, spouses, and children. Williams explores the heartbreaking stories of separation and the long, usually unsuccessful journeys toward reunification. Examining the interior lives of the enslaved and freedpeople as they tried to come to terms with great loss, Williams grounds their grief, fear, anger, longing, frustration, and hope in the history of American slavery and the domestic slave trade. Williams follows those who were separated, chronicles their searches, and documents the rare experience of reunion. She also explores the sympathy, indifference, hostility, or empathy expressed by whites about sundered black families. Williams shows how searches for family members in the post-Civil War era continue to reverberate in African American culture in the ongoing search for family history and connection across generations.
Download or read book California Crazy written by Jim Heimann and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this vivid new examination of a rogue architectural style, discover the roadside structures of California. Fresh discoveries and several pictorial essays explore how these buildings became synonymous with the West Coast and how the power of personal expression championed any architectural establishment with structures eccentric, innovative, ..
