Download or read book All Consumers Are Not Created Equal written by Garth Hallberg and published by John Wiley & Sons. This book was released on 1995-10-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Download or read book All Ads Are Not Created Equal written by Lara Lobschat and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's media ecosystem, advertisers face the challenge to create ad campaigns with the ability to engage consumers and ultimately increase conversions. Hence, they need guidance on how to design promising ad copies and on which websites to deliver these ads. In this study, the authors analyze how different message content and ad format elements influences consumers' likelihood to click on an ad and subsequently convert on the advertising website. Additionally, they explore the effects of placing an ad on different websites. The main results suggest that message content and ad format that enhance engagement do not necessarily enhance conversions. Furthermore, several novel findings pertain to placement in social media and use of influencer marketing: display ads are effective on social media, especially with hard sell messages. Influencer ads increase engagement more than conversion and are more effective outside social media. A simulation reveals the impact of optimizing ad copy and placement decisions: optimizing ad copy decisions has larger effects than placement decisions and synergy exists between both decisions, offering further guidance to managers.
Download or read book If Your Website was an Employee Would You Fire It written by Alan Berg and published by AlanBerg.com. This book was released on 2011-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Websites are essential these days for every business, but there are 5 questions you need to ask before you make one. If you didn't you're in the majority. Don't worry you won't need to scrap your site to benefit from these ideas. "If your website was an employee, would you fire it?" will walk you through how to think differently about your website. What is it now? What should it be? Who's using your site and how? Did you design your website for you, or for the people who are using it every day? When you ask yourself better questions, you'll get better answers and better results.This book was designed to be a quick and easy read. I want you to get on to taking real action, as without action there won't be any change. You'll discover easy things you can do, right away, to improve the performance of your current site or help you design a new one. If you're making a new site, you can still make some of these changes to your current site while the new one is getting ready.Are you ready to begin? Let's start your journey to greater success, today.
Download or read book Advertising and the Mind of the Consumer written by Max Sutherland and published by Routledge. This book was released on 2020-07-28 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. 'Essential reading for all practitioners and everyone interested in how advertising works .' - John Zeigler, DDB Worldwide. 'Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.' - Ignacio Oreamuno, President, ihaveanidea.org '. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management 'Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.' - Professor Larry Chiagouris, Pace University 'Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion.' - Jim Spaeth, Former President, Advertising Research Foundation
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Download or read book An Illustrated History of Athearn Advertising written by Tim Blaisdell and published by Page Publishing Inc. This book was released on 2023-12-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production of Athearn Trains models has been very well-documented in several books over the years, even since its quite early days. In this work, the progression of the company's advertising is likewise well-documented. Since 1947, there have literally been thousands of pages of advertising presented to magazine readers. The Illustrated History of Athearn Advertising brings out the many styles of ads, the most colorful, and likely some of the best brought to the attention of model railroaders everywhere. This work is the result of years of scouring the many ads printed in many model railroading magazines since the founding of Athearn Trains. The selected pages of advertising shown in these pages share the many messages detailing the virtues of Athearn models and in many cases follows the pricing of their models over the years. The very first work documenting Athearn advertising from the very beginning through the company's seventieth anniversary, this book is a must-have for all model railroaders for deeper insight into the history of Athearn advertising, and the company itself.
Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Download or read book The Business of Independent Comic Book Publishing written by Gamal Hennessy and published by Nightlife Publishing. This book was released on 2020-10-08 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to build a business publishing comics? Do you want a chance to create and own the next generation of iconic characters? Do you want to understand how the comic book industry really works? If you’re a comic creator who is building a business for your work, then you need to read this book. Written by a comic book attorney with twenty years in the business, edited by a senior editor for DC, Marvel, and AfterShock Comics, and enjoyed by hundreds of comic book professionals, The Business of Independent Comic Book Publishing offers the reader the chance to develop a unique business plan, guiding them from initial inspiration to being a professional publisher.
Download or read book Flying Magazine written by and published by . This book was released on 1989-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Analysis for Self Publishers written by M.L. Humphrey and published by M.L. Humphrey. This book was released on 2020-05-22 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to make money from your writing then you need to treat it like a business. And part of treating it like a business is looking at data about how that business is performing and using it to inform your business choices. In Data Analysis for Self-Publishers M.L. Humphrey walks you through how to do that, starting with what information you need and then moving on to ways to use that information and interpret it to improve your results. If you're ready to take your writing income up a notch, then this is the book for you.
Download or read book How Dysfunctional Families Spur Mental Disorders written by David M. Allen MD and published by Bloomsbury Publishing USA. This book was released on 2010-07-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines various scientific, economic, and cultural forces that have affected the mental health field's viewpoint—and that of society in general—regarding the genesis of some behavioral disorders, and how dysfunctional family dynamics play an often overlooked role. Millions of Americans have psychological issues or are affected by those of their family members, ranging from anxiety and bipolar disorder to mood and personality disorders. The growth of Big Pharma, combined with an increasing desire of managed care providers to find simple and "quick fixes," has resulted in an often myopic focus on biological causes of dysfunctional symptoms. There is plenty of evidence to indicate that this propensity to only prescribe pills is often deeply misguided, however. This book examines the role of dysfunctional family interactions in the genesis and maintenance of certain behavioral problems. The author presents a case for regaining a balance in terms of the biological, psychological, and family-system factors in psychiatric disorders and suggests a way to accomplish this.
Download or read book Branded written by Tim Sinclair and published by Kregel Publications. This book was released on 2011-06-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover
Download or read book Statutes and Court Decisions Federal Trade Commission written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Court Decisions written by United States. Federal Trade Commission and published by . This book was released on 1977 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NextGen written by United States. Congress. House. Committee on Transportation and Infrastructure. Subcommittee on Aviation and published by . This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Amazon Ads for Authors Unlock Your Full Advertising Potential written by Ricardo Fayet and published by Reedsy. This book was released on 2023-01-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.
