Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Download or read book Bar Briefs written by and published by . This book was released on 1937 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Condition of Education written by and published by . This book was released on 2011 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Surplus Disposal Program written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1955 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Clovis Revisited written by Anthony T. Boldurian and published by University of Pennsylvania Press. This book was released on 2013-11 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the early days of Paleoindian archaeology in this engaging retrospective of Edgar B. Howard's Southwest Early Man Project, 1929-1937, cosponsored by the University Museum and the Academy of Natural Sciences of Philadelphia. This book contains a detailed analysis of the world-famous Clovis artifacts, discovered among the bones of mammoths and extinct bison in the Dust Bowl of eastern New Mexico. Blending traditional and current ideas, the authors offer an extended reference to the lifeways of early humans in the Americas, accented by a series of unique insights on their origins and adaptations. Well appointed with photos, line illustrations, and schematics, Clovis Revisited is essential reading for professionals, students, and avocational enthusiasts.

Download or read book Catalog of Copyright Entries Part 1 B Group 2 Pamphlets Etc New Series written by Library of Congress. Copyright Office and published by . This book was released on 1982 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Accounts written by Alberta. Treasury Department and published by . This book was released on 1990 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Cambridge Handbook of Corporate Law Corporate Governance and Sustainability written by Beate Sjåfjell and published by Cambridge University Press. This book was released on 2019-12-12 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emerging field of corporate law, corporate governance and sustainability is one of the most dynamic and significant areas of law and policy in light of the convergence of environmental, social and economic crises that we face as a global society. Understanding the impact of the corporation on society and realizing its potential for contributing to sustainability is vital for the future of humanity. This Handbook comprehensively assesses the state-of-the-art in this field through in-depth discussion of sustainability-related problems, numerous case studies on regulatory responses implemented by jurisdictions around the world, and analyses of predominant strategies and potential drivers of change. This Handbook will be an essential reference for scholars, students, practitioners, policymakers, and general readers interested in how corporate law and governance have exacerbated global society's most pressing challenges, and how reforms to these fields can help us resolve those challenges and achieve sustainability.

Download or read book The Insurance Age written by and published by . This book was released on 1914 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Global Brand written by Nigel Hollis and published by St. Martin's Press. This book was released on 2008-09-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP

Download or read book ChemCom written by and published by Prentice Hall. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Literature for Teaching written by Christopher Arneson and published by . This book was released on 2014-07-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first of its kind text explores voice repertoire from a unique perspective: how it can be used to foster the vocal growth of developing singers. Following in the footsteps of seminal works including Kagen's Music for the Voice, Arneson presents insights into a vast range of specific repertoire, both on and off the beaten track, showing how it can be used to support and enhance learning and skills acquisition in singers, from beginners to experienced professionals.

Download or read book The Annenbergs written by John E. Cooney and published by Simon & Schuster. This book was released on 1982 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.

Download or read book Corporations in 100 Pages written by Scott Hirst and published by Independently Published. This book was released on 2021-08-05 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a primer on corporate law for law students and anyone else interested in the foundations of corporate law. The book provides a self-contained, accessible presentation of the field's essentials: what corporations are, how they are governed, their interactions with their investors and other stakeholders, major transactions (M&A), and parallels with alternative entities including partnerships. Optional background chapters cover the investor ecosystem, contemporary corporate governance, and corporate finance. The book's exposition of doctrine and policy is nuanced and sophisticated yet short and simple enough for a quick read. "An astonishingly lucid summary, I wish I had it when I was in law school." -Sarath Sanga, Northwestern Pritzker School of Law "Corporations in 100 Pages achieves the impossible: it offers a masterfully clear and concise exposition of corporate law and its motivating principles, without dumbing down the subject matter. I recommend it to all of my students-it's an invaluable resource." -Elisabeth de Fontenay, Duke University School of Law