Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Download or read book The Encyclopedia of Magic and Alchemy written by Rosemary Guiley and published by Infobase Publishing. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.
Download or read book Alchemy written by E. J. Holmyard and published by Courier Corporation. This book was released on 2012-04-26 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy is thought to have originated over 2000 years ago in Hellenic Egypt, the result of three converging streams: Greek philosophy, Egyptian technology and the mysticism of Middle Eastern religions. Its heyday was from about 800 A.D. to the middle of the seventeenth century, and its practitioners ranged from kings, popes, and emperors to minor clergy, parish clerks, smiths, dyers, and tinkers. Even such accomplished men as Roger Bacon, Thomas Aquinas, Sir Thomas Browne and Isaac Newton took an interest in alchemical matters. In its search for the "Philosopher's Stone" that would transmute base metals into silver and gold, alchemy took on many philosophical, religious and mystical overtones. These and many other facets of alchemy are explored with enormous insight and erudition in this classic work. E. J. Holmyard, a noted scholar in the field, begins with the alchemists of ancient Greece and China and goes on to discuss alchemical apparatus, Islamic and early Western alchemy; signs, symbols, and secret terms; Paracelsus; English, Scottish and French alchemists; Helvetius, Price, and Semler, and much more. Ranging over two millennia of alchemical history, Mr. Holmyard shows how, like astrology and witchcraft, alchemy was an integral part of the pre-scientific moral order, arousing the cupidity of princes, the blind fear of mobs and the intellectual curiosity of learned men. Eventually, however, with the advent and ascension of the scientific method, the hopes and ideas of the alchemists faded to the status of "pseudo-science." That transformation, as well as alchemy's undeniable role as a precursor of modern chemistry, are brilliantly illuminated in this book. Students of alchemy, chemistry, the history of science, and the occult, plus anyone interested in the origin and evolution of one of mankind's most enduring and influential myths, will want to have a copy of this masterly study.
Download or read book Alchemy written by Robert Hillyer and published by . This book was released on 1920 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alchemy and Psychotherapy written by Dale Mathers and published by Routledge. This book was released on 2014-03-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemical symbols are part of popular culture, most recently popularised in the Harry Potter books. Alchemy intrigued Carl Jung, the founder of analytical psychology. It inspired him as he wrote ‘the Red Book’ - the journal of his voyage of internal discovery. He devoted much of his life to it, using alchemical symbols as metaphors for unconscious processes. Alchemy and Psychotherapy explores the issue of alchemy in the consulting room and its application to social and political issues. This book argues against the dominant discourse in contemporary psychotherapy - scientific materialism - and for the discovery of spiritual meaning. Alchemy and Psychotherapy has four main sections: ‘Alchemy and meaning’ - looks at the history of alchemy, particularly the symbol of the coniunctio - sacred marriage - a metaphor for the therapeutic relationship. 'The symbolic attitude’ - explores working with dreams, fairytales, astrology and the body: each of which is a symbolic language. ‘The spirit and the natural world’ - discusses the concept of 'burn out' - of therapists, our ecological resources, the mystical aspects of quantum physics and the philosophical underpinning of symbol formation. ‘Clinical Applications’ - shows alchemy’s use with victims of abuse, those struggling to secure gender identity, in anorexia and in ‘social healing’ - atonement and restorative justice - which apply the idea of the coniunctio. Alchemy and Psychotherapy is illustrated throughout with clinical examples, alchemical pictures and poetry which emphasise that alchemy is both a creative art and a science. Bringing together contributors from a wide range of disciplines, Dale Mathers and contributors show that therapy is both art and science, that the consulting room is the alchemical laboratory, and that their research is their creative engagement. Alchemy and Psychotherapy will be a valuable resource for practitioners, students at all levels of psychotherapy, analytical psychology, psychoanalysis and creative, art-based therapies and for creative practitioners (in film, literature and performing arts) who draw on Jung’s ideas.
Download or read book The Secret Tradition in Alchemy written by Arthur Edward Waite and published by . This book was released on 1926 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alchemy of Ambition Unveiling the Entrepreneurial Elixir written by Jon Mac and published by Jon Mac. This book was released on 2024-01-11 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey through the pages of "Alchemy of Ambition: Unveiling the Entrepreneurial Elixir." In this illuminating exploration, discover the alchemical secrets that turn dreams into ventures and ventures into legacies. From the potent elixir of resilience to the art of scaling and crafting an enduring impact, this book unveils the alchemy that propels entrepreneurs toward success. Join the alchemists of ambition and unlock the keys to entrepreneurial mastery in this captivating odyssey of growth, connection, and legacy.
Download or read book The Alchemy of Power written by Dr. Joni Carley and published by Post Hill Press. This book was released on 2019-10-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like master scientists use principles of physics to transform energy into extraordinary displays of power, alchemical leaders use metaphysical principles to transform resources into results that exceed norms and expectations. Grounded squarely in data, and anchored deeply in universal wisdom, The Alchemy of Power reveals: what power is what it means to have it how to develop and manage it how to navigate the global call for leaders to use their power to create a better world by developing better workplaces. The Alchemy of Power is rich with information and inspiration that connects studies on leadership, with emergent global trends, and with ageless metaphysical teachings—and ties it all to what’s on leaders’ minds and desktops right now. Written by a seasoned leadership and cultural consultant who has trekked the globe exploring world philosophies and spiritual practices, The Alchemy of Power is about increasing your capacity for causing results that amount to much more than the sum of parts—leadership alchemy.
Download or read book Alchemy and the Alchemists written by Reuben Swinburne Clymer and published by . This book was released on 1907 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Alchemy of Happiness written by Abu Hamid Muhammad al-Ghazzali and published by Routledge. This book was released on 2015-03-04 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abu Hamid Muhammad al-Ghazzali (1058-1111) is one of the most important religious figures in Islamic history. He is particularly noted for his brilliant synthesis of mysticism and traditional Sunni Islam. Ghazzali's "The Alchemy of Happiness", written toward the end of his life, provides a succinct introduction to both the theory and practice of Sufism (Islamic mysticism). It thus offers many insights into traditional Muslim society. This translation is fully annotated for readers unfamiliar with Ghazzali and includes an introduction to his life and historical milieu.
Download or read book The Alchemy of Happiness written by Ghazzālī and published by . This book was released on 1873 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alchemy in Contemporary Art written by Urszula Szulakowska and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy in Contemporary Art analyzes how twentieth-century artists, beginning with French Surrealists of the 1920s, have appropriated concepts and imagery from the western alchemical tradition. Examining artistic production from ca. 1920 to the present, with an emphasis on artistic on the 1970s to 2000, the author discusses the work of familiar as well as lesser known artists to provide a critical, theorized overview of the alchemical tradition in 20th-century art.
Download or read book ALCHEMY UNVEILED written by Johannes Helmond and published by New Leaf Distribution. This book was released on 2021-02-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CS17 Cosmic Alchemy written by C. C. Zain and published by light.org. This book was released on 2014-04-28 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the seventeenth book in a series of 21 Brotherhood of Light Courses by C. C. Zain on the Hermetic Sciences, Astrology, Alchemy, Tarot, Kabbalah and the Occult. Each individual is a member of a world society. Learning to appropriately view oneself as an active member of the whole leads to the recognition of a power to influence the progress of society. This book teaches how to recognize that by working energetically towards the realization of God’s Evolutionary Plan each person receives benefit. Cosmic alchemy is used to transform the energies of society as a whole into channels of action that cultivate the highest development of its members. The author explains how, and with what tools, the Cosmic Alchemist works to create a world where there is ample opportunity for all people to make both intellectual and spiritual progress, and illuminates the often misunderstood concept of spirituality.
Download or read book A Study of Chinese Alchemy written by Obed Simon Johnson and published by Martino Publishing. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Econometrics Alchemy Or Science written by David F. Hendry and published by Oxford University Press, USA. This book was released on 2000-10-26 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Econometrics: Alchemy or Science?" analyses the effectiveness and validity of applying econometric methods to economic time series. The methodological dispute is long-standing, and no claim can be made for a single valid method, but recent results on the theory and practice of model selection bid fair to resolve many of the contentious issues.The book presents criticisms and evaluations of competing approaches, based on theoretical economic and econometric analyses, empirical applications, and Monte Carlo simulations, which interact to determine best practice. It explains the evolution of an approach to econometric modelling founded in careful statistical analyses of the available data, using economic theory to guide the general model specification. From a strong foundation in the theory of reduction, via a range of applied andsimulation studies, it demonstrates that general-to-specific procedures have excellent properties.The book is divided into four Parts: Routes and Route Maps; Empirical Modelling Strategies; Formalization; and Retrospect and Prospect. A short preamble to each chapter sketches the salient themes, links to earlier and later developments, and the lessons learnt or missed at the time. A sequence of detailed empirical studies of consumers' expenditure and money demand illustrate most facets of the approach. Material new to this revised edition describes recent major advances in computer-automatedmodel selection, embodied in the powerful new software program PcGets, which establish the operational success of the modelling strategy.
