Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Download or read book Airport Marketing written by David Jarach and published by Routledge. This book was released on 2017-03-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Download or read book Airport Marketing Strategies written by Lázaro Florido-Benítez and published by Emerald Group Publishing. This book was released on 2024-10-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.
Download or read book Ideas Influence and Income written by Tanya Hall and published by Greenleaf Book Group. This book was released on 2018-05-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Download or read book Managing Airports written by Anne Graham and published by Routledge. This book was released on 2008-10-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Download or read book Strategic Airport Planning written by Mike Brown and published by Routledge. This book was released on 2022-04-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling’. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports’ board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.
Download or read book European Airport Retailing Growth Strategies for the New Millennium written by P. Freathy and published by Springer. This book was released on 1998-07-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
Download or read book Resource Manual for Airport In terminal Concessions written by and published by Transportation Research Board. This book was released on 2011 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
Download or read book Airport Competition written by Peter Forsyth and published by Routledge. This book was released on 2016-03-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The break-up of BAA and the blocked takeover of Bratislava airport by the competing Vienna airport have brought the issue of airport competition to the top of the agenda for air transport policy in Europe. Airport Competition reviews the current state of the debate and asks whether airport competition is strong enough to effectively limit market power. It provides evidence on how travellers chose an airport, thereby altering its competitive position, and on how airports compete in different regions and markets. The book also discusses the main policy implications of mergers and subsidies.
Download or read book The Metropolitan Airport written by Nicholas Dagen Bloom and published by University of Pennsylvania Press. This book was released on 2015-08-18 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: John F. Kennedy International Airport is one of New York City's most successful and influential redevelopment projects. Built and defined by outsize personalities—Mayor Fiorello La Guardia, famed urban planner Robert Moses, and Port Authority Executive Director Austin Tobin among them—JFK was fantastically expensive and unprecedented in its scale. By the late 1940s, once-polluted marshlands had become home to one of the world's busiest and most advanced airfields. Almost from the start, however, environmental activists in surrounding neighborhoods and suburbs clashed with the Port Authority. These fierce battles in the long term restricted growth and, compounded by lackluster management and planning, diminished JFK's status and reputation. Yet the airport remained a key contributor to metropolitan vitality: New Yorkers bound for adventure and business still boarded planes headed to distant corners of the globe, billions of tourists and immigrants came and went, and mammoth air cargo facilities bolstered the region's commerce. In The Metropolitan Airport, Nicholas Dagen Bloom chronicles the untold story of JFK International's complicated and turbulent relationship with the New York City metropolitan region. In spite of its reputation for snarled traffic, epic delays, endless construction, and abrasive employees, the airport was a key player in shifting patterns of labor, transportation, and residence; the airport both encouraged and benefited from the dispersion of population and economic activity to the outer boroughs and suburbs. As Bloom shows, airports like JFK are vibrant parts of their cities and powerfully influence urban development. The Metropolitan Airport is an indispensable book for those who wish to understand the revolutionary impact of airports on the modern American city.
Download or read book Guidebook for Developing General Aviation Airport Business Plans written by National Research Council (U.S.). Transportation Research Board and published by Transportation Research Board National Research. This book was released on 2012 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.
Download or read book The First to Lie written by Hank Phillippi Ryan and published by Forge Books. This book was released on 2020-08-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA TODAY BESTSELLER! Bestselling and award-winning author and investigative reporter Hank Phillippi Ryan delivers another twisty, thrilling, cat and mouse novel of suspense that will have you guessing, and second-guessing, and then gasping with surprise. We all have our reasons for being who we are—but what if being someone else could get you what you want? After a devastating betrayal, a young woman sets off on an obsessive path to justice, no matter what dark family secrets are revealed. What she doesn’t know is that she isn’t the only one plotting her revenge. An affluent daughter of privilege. A glamorous manipulative wannabe. A determined reporter, in too deep. A grieving widow who must choose her new reality. Who will be the first to lie? And when the stakes are life and death, do a few lies really matter? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Industrial Marketing written by and published by . This book was released on 1947 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Naked Airport written by Alastair Gordon and published by Metropolitan Books. This book was released on 2014-04-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full cultural history of the ultimate modern structure: the airport, revealed as never before ... Since its origins in the muddy fields of flying machines, the airport has arguably become one of the defining institutions of modern life. In Naked Airport, critic Alastair Gordon ranges from global geopolitics to action movies to the daily commute, showing how airports have changed our sense of time, distance, travel, style, and even the way cities are built and business is done. Gordon introduces the people who shaped this place of sudden transportation: pilots like Charles Lindberg, architects like Eero Saarinen, politicians like Fiorello La Guardia, and Hitler, who built Berlin's Tempelhof as a showcase for Fascist power. He describes the airport's futuristic contributions, such as credit cards, in the form of fly-now-pay-later schemes, and he charts its shift in popular perception, from glamorous to infuriating. Finally, he analyzes the airport's function in war and peace—its gatekeeper role controlling immigration, its appeal to revolutionaries since the hijackings of the 1960s, and its new frontline position in the struggle against terror. Compelling and accessible, Naked Airport is an original history of a long-neglected yet central creation of modern reality and imagination.
Download or read book ACRP Report 28 written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing for Nonprofit Organizations written by Philip Kotler and published by . This book was released on 1991 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Download or read book Airport Interiors written by Steve Thomas-Emberson and published by Academy Press. This book was released on 2007-12-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, a great deal of excitement has been generated around the architecture of contemporary airports. It is, however, the inside rather than the outside of airport terminals that have undergone the most substantial design revolution. With increased security, passengers spend an increasing amount of time in airports airside awaiting flights. Airport operators have capitalised on this captive audience, becoming increasingly sophisticated in their provision of facilities, as suppliers of much more than essential amenities and mini shopping malls. Airlines also seek to express their competitive advantage through their lounges and adjacent spaces; and retailers and food and beverage providers are producing attractive, often localised spaces for visitors. The operators are keen to differentiate the quality of their terminals whether it is through pitching at a luxury goods market, with top name brands, or endowing their interior spaces with a unique sense of place. This book is not only one of the first titles to focus on airports’ interior design, but also to realise for both a design and business readership the financial and strategic importance of airport interior design. Airport Interiors features exemplary case studies from all over the world, including: the Malaysian luxury-goods retailer Valiram; duty-free retail in Bangkok’s Suvarnbhumi Airport; the UK restaurant chain Giraffe; leading lounge concepts from Virgin Atlantic; and the innovative airport retail outlets of Chinese brand Shanghai Tang. While providing designers with a unique understanding of business needs, the book also highlights to operators and retailers how high the design bar is set in this competitive field.
