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Download or read book Le plan de communication written by Raymond Corriveau and published by PUQ. This book was released on 2011-03-01T00:00:00-05:00 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qu'il s'agisse de mousser les ventes d'un produit ou de présenter les avantages d'un service, la mise en place d'un plan de communication n'est pas une sinécure. Mais qu'en est-il de la mise sur pied de campagnes de communication visant l'adoption de gestes à portée sociale comme la prévention du VIH ou la démoustication?_x000D_ _x000D_ Ce guide pratique, synthèse de diverses théories et de la longue expérience de l'auteur, présente les assises de la communication sociale et décortique en 13 étapes le plan de communication en y intégrant les éléments particuliers à ce type de marketing.·De nombreux tableaux;·Des exemples pertinents; Une démarche étape par étape; Des aide-mémoires; ·Une bibliographie; ·Un guide de recherche fort utile en annexe.
Download or read book Le plan de communication 6e d written by Thierry Libaert and published by Dunod. This book was released on 2023-09-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. Comment rédiger un plan de communication ? Comment le faire reconnaître dans l’entreprise ? Comment le piloter et le mettre en oeuvre ? Cette 6e édition, entièrement actualisée, propose des conseils, des avis d’experts (directeurs de la communication d'EDF, de Lactalis, de JC Decaux) et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable... Elle insiste davantage sur l'imprévisibilité à prendre en compte lors de l'élaboration du plan (référence aux plans de communication chamboulés par la crise covid et la guerre en Ukraine) et la place plus importante des outils numériques dans les plans de communication. Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication.
Download or read book PASCAL written by and published by . This book was released on 1994 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Burkina Faso Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Burkina Faso Investment and Business Guide - Strategic and Practical Information
Download or read book Experimental Stress Analysis and Its Influence on Design written by Max Ludwig Meyer and published by . This book was released on 1971 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Companion Modelling written by Michel Étienne and published by Springer Science & Business Media. This book was released on 2013-12-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the companion modelling approach by presenting the stance that underpins it, the methods and tools used with stakeholders and the specific role of models during the process. It addresses the means to deal with the different levels of decision-making and to take into account the various power relationships. It proposes a methodology to assess the impact of the approach on the stakeholders involved in the process. The book includes 27 case studies and 7 teaching tools that describe the successful use of the approach in a variety of settings or teaching contexts. It is intended for researchers working on rural development or renewable resources management, as well as students and teachers.
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Download or read book La Production Des Connaissances Scientifiques de L administration written by Jean-Louis Malouin and published by Presses Université Laval. This book was released on 1986 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Paths to Equity written by Judith Bernhard and published by North York, Ont. : York Lanes Press. This book was released on 1995 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book SMPTE Journal written by and published by . This book was released on 1982 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
