Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Download or read book AI in Marketing Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Download or read book The Revenue Acceleration Rules written by Shashi Upadhyay and published by John Wiley & Sons. This book was released on 2018-04-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Download or read book Marketing AI tm written by Greg Grdodian and published by . This book was released on 2016-03-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Marketing AI(tm), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Download or read book Artificial Intelligence Real Profits written by Jack Pemberton and published by eBookIt.com. This book was released on with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of AI: Revolutionize Your Marketing Strategy with "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." Are you tired of traditional marketing strategies that fail to deliver the results you need? Are you ready to embrace the power of Artificial Intelligence (AI) to take your business marketing to the next level? Look no further than "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." This comprehensive guide is your gateway to unlocking the full potential of AI-driven marketing. From content creation to social media management, ChatGPT-4 has the power to revolutionize the way you do business. But what exactly is ChatGPT-4, and how can it benefit your business? ChatGPT-4 is a cutting-edge AI technology that uses natural language processing to generate human-like responses to text-based prompts. In other words, it can write like a human, but at a much faster pace and with greater accuracy. This makes it an invaluable tool for businesses looking to streamline their marketing efforts and drive real, tangible results. In "Artificial Intelligence, Real Profits," you'll learn how to leverage ChatGPT-4 to create compelling content that resonates with your target audience. Whether you're writing blog posts, email newsletters, or social media updates, ChatGPT-4 can help you craft messages that are engaging, persuasive, and free of errors. But that's just the beginning. This book also covers advanced topics like chatbot development, lead generation, and customer service automation. With ChatGPT-4 as your secret weapon, you'll be able to create personalized experiences for your customers that drive conversions and build brand loyalty. Of course, no AI technology is perfect, and ChatGPT-4 is no exception. That's why "Artificial Intelligence, Real Profits" also covers best practices for working with AI, including how to avoid bias and ensure ethical use of the technology. Whether you're a seasoned marketing professional or a budding entrepreneur, "Artificial Intelligence, Real Profits" is your ultimate guide to mastering AI-driven business marketing. With practical tips, real-world examples, and expert insights, this book will help you unlock the full potential of ChatGPT-4 and take your business to new heights.

Download or read book AI for Sales written by Jerry J. Stevens and published by epubli. This book was released on 2023-11-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerry J. Stevens' book takes you on a ground-breaking trip through the intersection of sales and technology. Stevens demonstrates how AI is altering sales with real case studies and tried-and-true tactics. Learn how to use artificial intelligence (AI) into your sales process to improve outcomes and increase client connections. A must-read for sales professionals and those wishing to advance in their professions. Dive into the sales of the future!

Download or read book Content Marketing written by Mark Deffers and published by Self Publisher. This book was released on 2024-01-12 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a dynamic digital landscape where attention is the currency and information overload is the norm, mastering the art of content marketing has become imperative for businesses seeking to not only survive but thrive. Welcome to "Content Marketing Trends, Strategies, and Using Artificial Intelligence in Advertising," a comprehensive guide that delves into the intricate tapestry of modern marketing. As we traverse the ever-evolving terrain of the digital marketplace, this book serves as a compass, navigating through the latest trends and innovative strategies that define successful content marketing. It is a journey that encapsulates the essence of creating compelling narratives, building authentic connections, and staying ahead of the curve in an era where consumer expectations and algorithms constantly shift. But this exploration goes beyond the conventional realms of marketing. In an era where artificial intelligence (AI) is revolutionizing industries, our guide takes a bold step into the intersection of content marketing and AI-powered advertising. Uncover the transformative potential of AI, unraveling its applications in crafting personalized experiences, optimizing campaigns, and amplifying the impact of your content across diverse platforms. Whether you are a seasoned marketer, an entrepreneur navigating the digital landscape, or an enthusiast eager to unravel the secrets of successful content marketing, this book is your gateway to understanding the symbiotic relationship between trends, strategies, and the disruptive force of artificial intelligence in advertising. Embark on this enlightening journey as we decode the intricacies, share success stories, and equip you with the tools to not only adapt but thrive in the ever-evolving realm of content marketing.

Download or read book Modern Marketing Using AI written by Malay A. Upadhyay and published by BPB Publications. This book was released on 2021-12-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era

Download or read book Superhuman Innovation written by Chris Duffey and published by Kogan Page Publishers. This book was released on 2019-03-03 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.