Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Download or read book Flight Plan to Sales Success New Media Marketing for the Aviation Industry written by Paula Williams and published by ABCI LLC. This book was released on 2010-09-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and case studies.
Download or read book Marketing in the International Aerospace Industry written by Wesley E. Spreen and published by Routledge. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management.
Download or read book General Aviation Marketing and Management written by Alexander T. Wells and published by . This book was released on 1994 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.
Download or read book Aeronautics and advertising written by Carmen de Cima Suárez and published by . This book was released on 2012 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Management in the High Technology Sector written by Domenico Ferreri and published by Praeger. This book was released on 2003-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aerospace industry has undergone tremendous change in recent years. Always something of an anomaly, due to its critical role in national economies and in national security, the sector has always been distinct from other manufacturing industries in its reliance on high-technology innovation and the shifting sands of private and public investment. Since the end of the Cold War, financial and other crises have led to a spate of mergers and acquisitions, leaving fewer and fewer players in the commercial airplane industry. Meanwhile, some firms exited the business altogether. State-owned companies have been privatized, national firms have been consolidated in some countries, and the first transnational aeronautics conglomerate in Europe, EADS, was founded in 1999. Those left standing must strive to exploit international alliances and their network of horizontal and vertical collaborations in order to gain long-term competitive advantage. How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization. How do corporate leaders who are charged with managing newly merged companies integrate distinct corporate cultures, rationalize operations and activities, and eliminate duplication of product and function, while maintaining their focus on gaining competitive advantage in the marketplace? The answer depends on the nature of the firm. Single-sector companies have the advantage of being lean, agile, and quick to react to market forces, while multisector companies have the potential to exploit synergistic relationships among divisions, economies of scale, financial strength, and the balancing of risk. These factors affect companies' behavior not only at the strategic level, but also at the tactical level. This book provides scholars of strategic marketing and management, as well as executives and decision makers in commercial aviation, with the industry background necessary to understand the aeropsace companies' struggle for survival in the newly restructured market.
Download or read book Marketing in the International Aerospace Industry written by Wesley E. Spreen and published by Routledge. This book was released on 2016-12-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else. Pricing arrangements are arcane, and large-scale cooperative alliances among industry players are commonplace. The market is dichotomized into parts, civil and military, of approximately equal value, and is further divided into dozens of major product segments. The complexity of the aerospace market is commensurate with its size. It is a leading exporter among industrialized nations, employing millions of highly-skilled workers and serving as a technology incubator, while developing nations target the aerospace industry for development within their own economies. Yet, in spite of the importance and uniqueness of the aerospace industry, there has been no serious comprehensive guidance about how the industry's markets function. Marketing in the International Aerospace Industry provides that much-needed overview and best-practice guidance. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management. The book has a fundamentally international optic of the aerospace industry. It consistently examines universal management issues from the point of view of the aerospace industries in the United States, the UK, France, Germany, and Japan, comparing and contrasting national practices in these countries and elsewhere.
Download or read book Fundamentals of Airline Marketing written by Scott Ambrose and published by Routledge. This book was released on 2021-05-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.
Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1994 with total page 1328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 1997 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Airline Advertising Reform Act of 1991 written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Miles Aircraft Aviation Advertisements 1931 1978 written by David Robinson and published by Lulu.com. This book was released on 2019-04-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compilation of British aviation industry advertisements comprises the listings for Miles Aircraft, Phillips & Powis Aircraft & F.G.Miles Associated Aviation Companies from 1931 to 1978. It is one of a series of compilations providing a unique source of reference for researchers, enthusiasts and anyone interested in the timelines of British aviation industry companies. The advertisement images are reproduced at one per page and without any accompanying narrative. Each item includes the source title and original date of publication.
Download or read book Aeronautics written by and published by . This book was released on 1960 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A E written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fructucous Years 1927 1929 written by Literary Digest and published by . This book was released on 1930* with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book De Havilland Aircraft Companies Advertisements Volume 3 1950 1964 written by David Robinson and published by Lulu.com. This book was released on 2018-07-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Number 15 in the Aviation Ancestry catalogue of British Aviation Advertisements (1909-1980) this volume covers the listings for De Havilland Aircraft Companies from 1950-1964. This catalogue also includes listings for Engines & Propellers in addition to the Aircraft. Hawker Siddeley / De Havilland legacy designs are included to 1974. Each item is listed at one image per page and includes the source title and original date of publication.
