Download or read book Advocacy Advertising and Large Corporations written by S. Prakash Sethi and published by Great Source Education Group. This book was released on 1977 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Administrative Practice and Procedure and published by . This book was released on 1978 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Advertising written by Thomas F. Garbett and published by McGraw-Hill Companies. This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advocate Marketing written by Barbara Thomas and published by FT Press. This book was released on 2016-02-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.
Download or read book Handbook of Advocacy Advertising written by S. Prakash Sethi and published by HarperCollins Publishers. This book was released on 1987 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Administrative Practice and Procedure and published by . This book was released on 1978 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advocacy Advertising written by Duncan McDowall and published by Public Affairs Research Division, Conference Board of Canada. This book was released on 1982 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book We the Corporations How American Businesses Won Their Civil Rights written by Adam Winkler and published by Liveright Publishing. This book was released on 2018-02-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark exposé and “deeply engaging legal history” of one of the most successful, yet least known, civil rights movements in American history (Washington Post). In a revelatory work praised as “excellent and timely” (New York Times Book Review, front page), Adam Winkler, author of Gunfight, once again makes sense of our fraught constitutional history in this incisive portrait of how American businesses seized political power, won “equal rights,” and transformed the Constitution to serve big business. Uncovering the deep roots of Citizens United, he repositions that controversial 2010 Supreme Court decision as the capstone of a centuries-old battle for corporate personhood. “Tackling a topic that ought to be at the heart of political debate” (Economist), Winkler surveys more than four hundred years of diverse cases—and the contributions of such legendary legal figures as Daniel Webster, Roger Taney, Lewis Powell, and even Thurgood Marshall—to reveal that “the history of corporate rights is replete with ironies” (Wall Street Journal). We the Corporations is an uncompromising work of history to be read for years to come.
Download or read book An Advocacy Advertising Model for Trade Associations written by Vivian Nagata Robison and published by . This book was released on 1991 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Corporate Image written by James R. Gregory and published by McGraw Hill Professional. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
Download or read book The Rights of Corporate Speech written by Robert L. Kerr and published by LFB Scholarly Publishing. This book was released on 2005 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kerr analyzes how in the 1970s Mobil Oil made the The New York Times op-ed page the focus of its advocacy strategy to promote interests far beyond its immediate business objectives. Although other corporations produced advocacy messages, none spoke so regularly on so many issues of public policy as Mobil. Kerr shows how Mobil framed the corporate role in democratic processes as identical to that of the individual citizen. This was a radical assertion at the beginning of the seventies, but by the end of the decade Mobil's efforts were the ideological vanguard of an historic expansion of the right and practice of corporate speech.
Download or read book Marketplace Advocacy Campaigns written by Barbara Manning Miller and published by . This book was released on 2012 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketplace advocacy is often considered a controversial form of public relations/advertising as it moves beyond the traditional realm of promoting an organization's image, product, or service, into efforts to communicate an organization's position on an issue or societal concern. Marketplace advocacy campaigns differ from public service campaigns in that they not only promote a common good, but they also focus on protecting the company's market. These campaigns involve a combination of advertising and public relations techniques to inform, educate, and persuade the general public and specific stakeholder groups about the contributions of a business to society and its contribution to the economic health of the community. Despite these surface motives, they are also commonly initiated to influence a legislative outcome or public policy debate and/or reduce public calls for government intervention in corporate and industrial activities. Marketplace advocacy campaigns typically arise in response to burgeoning societal concerns that may result in low credibility and trust among various segments of an organization's audience. In recent years, marketplace advocacy campaigns have become increasingly prolific as public interest in energy and the environment have grown. ... Despite this proliferation of marketplace advocacy campaigns, there has been little professional or academic research published evaluating the potential outcomes of this form of communication on audiences. ... Given the political nature of marketplace advocacy and the potential ramifications on public policy, a quantitative assessment of stakeholder perceptions of marketplace advocacy is important for both professional and academic researchers interested in understanding the persuasive potential of marketplace advocacy."--Publisher.
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Download or read book Don t Just Relate Advocate written by Glen Urban and published by Pearson Education. This book was released on 2005-05-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Download or read book To Regulate Or Not written by Sarah Jane Bone and published by . This book was released on 1985 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE. This book was released on 2008-09-23 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
