Download or read book Advertising to Children in China written by Kara K. W. Chan and published by Chinese University Press. This book was released on 2004 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Download or read book A Content Analysis Comparing Commercials in Children s Programming in China and the United States written by Tao Wang and published by . This book was released on 2007 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Download or read book Children in China written by Orna Naftali and published by John Wiley & Sons. This book was released on 2016-03-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese childhood is undergoing a major transformation. This book explores how government policies introduced in China over the last few decades and processes of social and economic change are reshaping the lives of children and the meanings of childhood in complex, contradictory ways. Drawing on a broad range of literature and original ethnographic research, Naftali explores the rise of new ideas of child-care, child-vulnerability and child-agency; the impact of the One-Child Policy; and the emergence of children as independent consumers in the new market economy. She shows that Chinese boys and increasingly girls, too are enjoying a new empowerment, a development that has met with ambiguity and resistance from both caregivers and the state. She also demonstrates how economic restructuring and the recent waves of rural/urban migration have produced starkly unequal conditions for children’s education and development both in the countryside and in the cities. Children in China is essential reading for students and scholars seeking a deeper understanding of what it means to be a child in contemporary China, as well as for those concerned with the changing relationship between children, the state and the family in the global era.
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Download or read book China s Hidden Children written by Kay Ann Johnson and published by University of Chicago Press. This book was released on 2016-03-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the thirty-five years since China instituted its One-Child Policy, 120,000 children—mostly girls—have left China through international adoption, including 85,000 to the United States. It’s generally assumed that this diaspora is the result of China’s approach to population control, but there is also the underlying belief that the majority of adoptees are daughters because the One-Child Policy often collides with the traditional preference for a son. While there is some truth to this, it does not tell the full story—a story with deep personal resonance to Kay Ann Johnson, a China scholar and mother to an adopted Chinese daughter. Johnson spent years talking with the Chinese parents driven to relinquish their daughters during the brutal birth-planning campaigns of the 1990s and early 2000s, and, with China’s Hidden Children, she paints a startlingly different picture. The decision to give up a daughter, she shows, is not a facile one, but one almost always fraught with grief and dictated by fear. Were it not for the constant threat of punishment for breaching the country’s stringent birth-planning policies, most Chinese parents would have raised their daughters despite the cultural preference for sons. With clear understanding and compassion for the families, Johnson describes their desperate efforts to conceal the birth of second or third daughters from the authorities. As the Chinese government cracked down on those caught concealing an out-of-plan child, strategies for surrendering children changed—from arranging adoptions or sending them to live with rural family to secret placement at carefully chosen doorsteps and, finally, abandonment in public places. In the twenty-first century, China’s so-called abandoned children have increasingly become “stolen” children, as declining fertility rates have left the dwindling number of children available for adoption more vulnerable to child trafficking. In addition, government seizures of locally—but illegally—adopted children and children hidden within their birth families mean that even legal adopters have unknowingly adopted children taken from parents and sent to orphanages. The image of the “unwanted daughter” remains commonplace in Western conceptions of China. With China’s Hidden Children, Johnson reveals the complex web of love, secrecy, and pain woven in the coerced decision to give one’s child up for adoption and the profound negative impact China’s birth-planning campaigns have on Chinese families.
Download or read book Children s Healthcare and Parental Media Engagement in Urban China written by Qian Gong and published by Springer. This book was released on 2016-10-25 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses parental anxieties about their children’s healthcare issues in urban China, engaging with wider theoretical debates about modernity, risk and anxiety. It examines the broader social, cultural and historical contexts of parental anxiety by analysing a series of socio-economic changes and population policy changes in post-reform China that contextualise parental experiences. Drawing on Wilkinson’s (2001) conceptualisation linking individual’s risk consciousness to anxiety, this book analyses the situated risk experiences of parents’ and grandparents’, looking particularly into their engagement with various types of media. It studies the representations of health issues and health-related risks in a parenting magazine, popular newspapers, commercial advertising and new media, as well as parents’ and grandparents’ engagement with and response to these media representations. By investigating ‘a culture of anxiety’ among parents and grandparents in contemporary China, this book seeks to add to the scholarship of contemporary parenthood in a non- Western context.
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Download or read book Youth and Internet Addiction in China written by Trent Bax and published by Routledge. This book was released on 2013-08-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A form of 'electronic opium' is how some people have characterised young people’s internet use in China. The problem of 'internet addiction' (wangyin) is seen by some parents as so severe that they have sought psychiatric help for their children. This book, which is based on extensive original research, including discussions with psychiatrists, parents and 'internet-addicted' young people, explores the conflicting attitudes which this issue reveals. It contrasts the views of young people who see internet use, especially gaming, as a welcome escape from the dehumanising pressures of contemporary Chinese life, with the approach of those such as their parents, who medicalise internet overuse and insist that working hard for good school grades is the correct way to progress. The author shows that these contrasting attitudes lead to battles which are often fierce and violent, and argues that the greater problem may in fact lie with parents and other authority figures, who misguidedly apply high pressure to enforce young people to conform to the empty values of a modern, dehumanised consumer-oriented society.
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Download or read book Understanding Children s Development written by Peter K. Smith and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Children's Development is the UK's best-selling developmental psychology textbook and has been widely acclaimed for its international coverage and rigorous research-based approach. This dynamic text emphasizes the practical and applied implications of developmental research. It begins by introducing the ways in which psychologists study developmental processes before going on to consider all major aspects of development from conception through to adolescence. New to the 6th Edition: Increased coverage in many areas, including ethics; children’s rights; participatory research methods; three models of human plasticity; breastfeeding and cognitive development; fostering; non-resident or absent fathers; parenting styles in China; effects of domestic violence on children; physical punishment, and child maltreatment; the development and fostering of emotional intelligence; homophobic bullying and cyberbullying; and developing intercultural competence through education. There are entirely new sections on immigration, acculturation, and friendships in multicultural settings; disruptive behaviour and oppositional defiant disorder; sexting; and adolescent bedtimes. The Adolescence chapter has been extensively revised, covering work on the social brain, insights from neuroscience, evolutionary perspectives on risk-taking and peer relationships, romantic development, and use of mobile phones and the internet.
Download or read book Proceedings of the Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2003 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Feeding China s Little Emperors written by Jun Jing and published by Stanford University Press. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the transformation of the food habits of Chinese children—involving snack foods, soft drinks, and fast foods from such Western outlets as McDonald's and Kentucky Fried Chicken—has changed the intimate relationship of childhood, parenthood, and family life.
Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by Gower Publishing, Ltd.. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.
Download or read book Family Children and Tourism in China written by Mimi Li and published by Taylor & Francis. This book was released on 2021-12-14 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores various issues in family tourism studies and complements the dramatic development of this market segment in China. The book concentrates on family and children tourism, and through its chapters, hopes to enrich the landscape of family tourism in academia. The family market in tourism has received increasing attention over past decades. Yet academic endeavors in this area remain somewhat lacking in depth and scope. In addition to imbalanced contributions from authors of diverse backgrounds, the extant literature suffers from insufficient inclusion of children. Relevant studies are largely limited to conventional tourism destinations such as beaches and cultural attractions. In response to growing academic interest in family tourism, this book is a compilation of eight chapters that attempt to push the scope and boundaries of existing research on family tourism. The chapters in this book were originally published as a special issue of the Journal of China Tourism Research.
