Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Download or read book Good Society written by Robert Bellah and published by Vintage. This book was released on 2011-02-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE GOOD SOCIETY examines how many of our institutions- from the family to the government itself- fell from grace, and offers concrete proposals for revitalizing them.

Download or read book The Coming Good Society written by William F. Schulz and published by Harvard University Press. This book was released on 2020-06-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Challenge[s] all of us to think deeply about what kind of society we and our children and our children’s children will want to live in.” (Margaret L. Huang, former Executive Director, Amnesty International USA) A rights revolution is under way. Today the range of nonhuman entities thought to deserve rights is exploding. Changes in norms and circumstances require the expansion of rights: What new rights, for example, are needed if we understand gender to be nonbinary? Does living in a corrupt state violate our rights? When biotechnology is used to change genetic code, whose rights might be violated? What rights, if any, protect our privacy from the intrusions of sophisticated surveillance techniques? Drawing on their vast experience as human rights advocates, William Schulz and Sushma Raman challenge us to think hard about how rights evolve with changing circumstances, and what rights will look like ten, twenty, or fifty years from now. The Coming Good Society details the many frontiers of rights today and the debates surrounding them. Schulz and Raman equip us with the tools to engage the present and future of rights so that we understand their importance and know where we stand. “Thoughtful and provocative.” —Human Rights Quarterly “[A] trail-blazing map through the new frontiers of rights . . . downright riveting.” —Gloucester Times “An accessible primer for anyone who wishes to understand the current limitations in our notions of rights and the future challenges for which we must prepare.” —Kerry Kennedy, President, Robert F. Kennedy Human Rights “Schulz and Raman outline brilliantly where [human rights] growth may take rights in the generations to come.” ―Zeid Ra’ad al-Hussein, former United Nations High Commissioner for Human Rights

Download or read book Advertising and Consumer Society written by Nicholas Holm and published by Taylor & Francis. This book was released on 2023-04-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Download or read book Finance and the Good Society written by Robert J. Shiller and published by Princeton University Press. This book was released on 2013-04-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobel Prize-winning economist explains why we need to reclaim finance for the common good The reputation of the financial industry could hardly be worse than it is today in the painful aftermath of the 2008 financial crisis. New York Times best-selling economist Robert Shiller is no apologist for the sins of finance—he is probably the only person to have predicted both the stock market bubble of 2000 and the real estate bubble that led up to the subprime mortgage meltdown. But in this important and timely book, Shiller argues that, rather than condemning finance, we need to reclaim it for the common good. He makes a powerful case for recognizing that finance, far from being a parasite on society, is one of the most powerful tools we have for solving our common problems and increasing the general well-being. We need more financial innovation—not less—and finance should play a larger role in helping society achieve its goals. Challenging the public and its leaders to rethink finance and its role in society, Shiller argues that finance should be defined not merely as the manipulation of money or the management of risk but as the stewardship of society's assets. He explains how people in financial careers—from CEO, investment manager, and banker to insurer, lawyer, and regulator—can and do manage, protect, and increase these assets. He describes how finance has historically contributed to the good of society through inventions such as insurance, mortgages, savings accounts, and pensions, and argues that we need to envision new ways to rechannel financial creativity to benefit society as a whole. Ultimately, Shiller shows how society can once again harness the power of finance for the greater good.

Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

Download or read book The Good Society written by Alan Draper and published by Addison-Wesley Longman. This book was released on 2012 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining thematic and country approaches to show students what comparative politics is really about, The Good Society organizes itself around a key question–why are some countries better than others at improving their citizens' lives? This brief survey offers a focused look at political institutions and uses in-depth country studies to compare how different institutional arrangements yield different political results. By concentrating on how politics affects citizens' lives, The Good Society offers a uniquely relevant introduction to comparative politics that goes to the heart of the field and helps students develop a critical point-of-view.

Download or read book The Good Society written by Alan Draper and published by Pearson. This book was released on 2015-01-07 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: You are purchasing a standalone product; MyPoliSciLab® does not come packaged with this content. If you would like to purchase both the physical text and MyPoliSciLab search for 0134113934 / 9780134113937 The Good Society: An Introduction to Comparative Politics plus MyPoliSciLab for Comparative Politics – Access Card Package, 3/e, which includes: 0133974855 / 9780133974850 The Good Society: An Introduction to Comparative Politics, 3/e 0134064054 / 9780134064055 MyPoliSciLab for Comparative Politics Access Card MyPoliSciLab should only be purchased when required by an instructor. For courses in Introduction to Comparative Politics Examine the Elements of a “Good Society” The Good Society: An Introduction to Comparative Politics takes a comprehensive look at the question: Why are some governments better than others? Exploring issues related to why certain political institutions provide a better quality of life for their citizens, readers can learn not only how different political systems work, but how they can work better. Redefining the common case-study and thematic approaches used in other courses on the subject, The Good Society approaches comparative politics in a relevant and meaningful way that helps readers understand the way different governments function. Also available with MyPoliSciLab MyPoliSciLab for Comparative Politics courses extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. And the Writing Space helps educators develop and assess concept mastery and critical thinking through writing, quickly and easily. Please note: this version of MyPoliSciLab does not include an eText. The Good Society: An Introduction to Comparative Politics, Third Edition is also available via REVEL™, an immersive learning experience designed for the way today's students read, think, and learn.

Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Download or read book Advertising and Society written by Carol J. Pardun and published by Wiley-Blackwell. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues

Download or read book The Commercial Society written by Samuel Gregg and published by Lexington Books. This book was released on 2007-03-29 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once relatively confined to parts of Europe and North America, commercial societies are now found in many other cultures and continents. Yet despite the international spread and growth of commercial order, the moral, economic, and legal foundations of commercial society remain poorly understood, especially in those countries where it first took root. Guided by the thoughts of Alexis de Tocqueville, Samuel Gregg's The Commercial Society identifies and explores the key foundational elements that must exist within a society for commercial order to take root and flourish. Gregg studies the challenges that have consistently impeded and occasionally undermined commercial order, including the persistence of 'corporatist' values and political movements seeking to equalize social conditions. This book offers a historically-grounded analysis for modern audiences interested in philosophy or the history of economics.

Download or read book The Consumer Society written by Neva R. Goodwin and published by Island Press. This book was released on 2013-04-16 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers. The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm. The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.

Download or read book gradboss written by Toyin Alli and published by . This book was released on 2019-08-03 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: #GRADBOSS is the ultimate grad school survival guide. #GRADBOSS includes worksheets, templates, workflows, and actionable advice from a millennial who got her PhD in Math and landed her dream job before graduation. A gradboss is a grad student who has figured out how to balance grad school and real life. They are productive but they also have a social life. In addition to killing it academically, they've built a supportive community around them AND they help others. Can you imagine being completely successful in grad school without being overwhelmed? #GRADBOSS walks you through: -preparing for a new semester of grad school -creating a productive weekly schedule -setting realistic goals -being productive despite having unstructured time -cultivating meaningful relationships -choosing an advisor -handling failure in grad school -having a life outside of grad school

Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Download or read book Blueprint written by Nicholas A. Christakis and published by Little, Brown Spark. This book was released on 2019-03-26 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A dazzlingly erudite synthesis of history, philosophy, anthropology, genetics, sociology, economics, epidemiology, statistics, and more" (Frank Bruni, The New York Times), Blueprint shows why evolution has placed us on a humane path -- and how we are united by our common humanity. For too long, scientists have focused on the dark side of our biological heritage: our capacity for aggression, cruelty, prejudice, and self-interest. But natural selection has given us a suite of beneficial social features, including our capacity for love, friendship, cooperation, and learning. Beneath all of our inventions -- our tools, farms, machines, cities, nations -- we carry with us innate proclivities to make a good society. In Blueprint, Nicholas A. Christakis introduces the compelling idea that our genes affect not only our bodies and behaviors, but also the ways in which we make societies, ones that are surprisingly similar worldwide. With many vivid examples -- including diverse historical and contemporary cultures, communities formed in the wake of shipwrecks, commune dwellers seeking utopia, online groups thrown together by design or involving artificially intelligent bots, and even the tender and complex social arrangements of elephants and dolphins that so resemble our own -- Christakis shows that, despite a human history replete with violence, we cannot escape our social blueprint for goodness. In a world of increasing political and economic polarization, it's tempting to ignore the positive role of our evolutionary past. But by exploring the ancient roots of goodness in civilization, Blueprint shows that our genes have shaped societies for our welfare and that, in a feedback loop stretching back many thousands of years, societies are still shaping our genes today.

Download or read book The Good Society written by John Kenneth Galbraith and published by HMH. This book was released on 1997-04-30 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary economist explains how a nation can remain both compassionate and fiscally sound, with “common sense raised to the level of genius” (The New Yorker). This compact, eloquent book offers a blueprint for a workable national agenda that allows for human weakness without compromising a humane culture. Arguing that it is in the best interest of the United States to avoid excessive wealth and income inequality, and to safeguard the well-being of its citizens, he explores how the goal of a good society can be achieved in an economically feasible way. Touching on topics from regulation, inflation, and deficits to education, the environment, bureaucracy, and the military, Galbraith avoids purely partisan or rigid ideological politics—instead addressing practical problems with logic and well-thought-out principles. “Carefully reasoned . . . the pragmatically liberal Galbraith [argues] that both socialism and complete surrender to market forces are irrelevant as guides to public action.” —Publishers Weekly

Download or read book In Search of the Good Society written by Malcolm McIntosh and published by . This book was released on 2017-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book both reinforces and elevates the role of art in the exploration and analysis of the concepts of democracy, globalization and capitalism. It is uncompromising in asking the question about the need for a new global creation story.