Download or read book Advertising Slogans of America written by and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1984 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
Download or read book American Slogans written by William Sunners and published by . This book was released on 1949 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Slogans written by William Sunners and published by . This book was released on 1949 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Slogans for America written by G. Roberts and published by . This book was released on 2007-11-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slogans for America! is a collection of hilarious parody marketing slogans for the United States of America. The book was created by a a writer who has won national and international awards for marketing creativity.
Download or read book The Slogan in Modern Advertising written by Emanuel Faltz and published by . This book was released on 1949 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Mottoes and Slogans written by George Earlie Shankle and published by . This book was released on 1941 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Words to Win By written by Apollo Publishers and published by Apollo Publishers. This book was released on 2020-11-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.
Download or read book A Century of American Icons written by Mary Cross and published by Greenwood. This book was released on 2002-10-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products—ten per decade—that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols. A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.
Download or read book Behold America written by Sarah Churchwell and published by Basic Books. This book was released on 2018-10-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases--the "American dream" and "America First"--that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.
Download or read book Slogans written by Laurence Urdang and published by Detroit, Mich. : Gale Research Company. This book was released on 1984 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contants: A collection of more than 6,000 slogans, rallying cries, and other exhortations ...
Download or read book Recognition of Military Advertising Slogans Among American Youth written by and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The military Services rely on two primary recruiting tools to reach American youth and attract them into the U.S. Armed Forces. One is the military recruiters themselves, who are usually the "cream of the crop" in their respective Services; the other is military advertising. The objective of military advertising is to create awareness and to present a professional image of each Service. The Youth Attitude Tracking Study (YATS) survey contains several questions about military advertising which may inform the Services about the impact of their advertising campaigns. As part of their advertising campaigns, the Services have one or more slogans that appear as primary elements in their advertising campaigns. Recognition of those slogans can provide a measure of the impact of an advertising campaign. This report presents trends in slogan recognition among young men and women between the ages of 16 and 21 from the 1987-1995 YATS. These respondents have no more than two years of postsecondary education and live in the contiguous United States. Because of these demographics, these youth are considered a prime target of military advertisers. This report examines trends in slogan recognition among males and females who were interviewed. Additionally, patterns among incorrect responses are also presented because results provide additional information
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book Advertising Barns written by William G. Simmonds and published by Motorbooks. This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of these gorgeous old bits of roadside Americana comes to life with stunning photographs of these crumbling relics of America's rural past. Featuring Mail Pouch Tobacco barns as well as others painted with old-fashioned advertisements, this book includes a profile of a man who painted hundreds of Mail Pouch Tobacco barns. A nostalgic look at the way America used to advertise and photographs of barn ad memorabilia, this beautiful book is a sure bet to tug at the heartstrings of those who long for a simpler time.- This great, nostalgic title will sell as a gift book to Americana and history buffs during the Holiday Season. Its the perfect present for Grandpa and Grandma.- Most Americans, while on vacation, have seen these barns adorned in advertising slogans along the road. These barns are a piece of American history that is disappearing.- The only book in print covering this topic.About the AuthorWilliam G. Simmonds is a senior graphic designer for a large Northeast Ohio corporation. He graduated from Kent State University in 1975 and makes his home in Chardon, Ohio. He has photographed more than 600 Mail Pouch and other ad barns. By doing so he hopes to preserve the memory of these nostalgic structures for future generations.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book A Dictionary of American Proverbs written by Wolfgang Mieder and published by New York : Oxford University Press. This book was released on 1992 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans have a gift for coining proverbs. "A picture is worth a thousand words" was not, as you might imagine, the product of ancient Chinese wisdom -- it was actually minted by advertising executive Fred Barnard in a 1921 advertisement for Printer's Ink magazine. After all, Americans are first and foremost a practical people and proverbs can be loosely defined as pithy statements that are generally accepted as true and useful. The next logical step would be to gather all of this wisdom together for a truly American celebration of shrewd advice.A Dictionary of American Proverbs is the first major collection of proverbs in the English language based on oral sources rather than written ones. Listed alphabetically according to their most significant key word, it features over 15,000 entries including uniquely American proverbs that have never before been recorded, as well as thousands of traditional proverbs that have found their way into American speech from classical, biblical, British, continental European, and American literature. Based on the fieldwork conducted over thirty years by the American Dialect Society, this volume is complete with historical references to the earliest written sources, and supplies variants and recorded geographical distribution after each proverb.Many surprised await the reader in this vast treasure trove of wit and wisdom. Collected here are nuggets of popular wisdom on all aspects of American life: weather, agriculture, travel, money, business, food, neighbors, friends, manners, government, politics, law, health, education, religion, music, song, and dance. And, to further enhance browsing pleasure, the editors have provided a detailed guide to the use of the work. While it's true that many of our best known proverbs have been supplied by the ever-present "Anonymous," many more can be attributed to some very famous Americans, like Ernest Hemingway, Abraham Lincoln, Benjamin Franklin, Mark Twain, J. Pierpont Morgan, Thomas Alva Edison, Abigail Adams, and Ralph Waldo Emerson, to name but a few offered in this fascinating collection.Who wouldn't want to know the origin of "the opera ain't over till the fat lady sings?" This uniquely American proverb and many more are gathered together in A Dictionary of American Proverbs. A great resource for students and scholars of literature, psychology, folklore, linguistics, anthropology, and cultural history, this endlessly intriguing volume is also a delightful companion for anyone with an interest in American culture.
Download or read book The Effective Echo written by Valerie Noble and published by . This book was released on 1970 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
