Download or read book Advertising Slogans of America written by and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1984 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA

Download or read book The Handbook of Slogans written by Lionel Salem and published by Crimson. This book was released on 2012-09-07 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

Download or read book The Slogan in Modern Advertising written by Emanuel Faltz and published by . This book was released on 1949 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Slogans written by Nicolette Makovicky and published by Routledge. This book was released on 2018-10-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Download or read book Judicious Advertising written by and published by . This book was released on 1918 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling written by and published by . This book was released on 1919 with total page 1502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling Magazine written by and published by . This book was released on 1920 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1918 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Copy Principles and Practice written by Lloyd Dallas Herrold and published by . This book was released on 1926 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1915 with total page 1622 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Download or read book The American Cutler Official Organ of the Cutlery Industry written by and published by . This book was released on 1924 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink written by and published by . This book was released on 1924 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Texas Magazine written by Frank Eberle and published by . This book was released on 1913 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: