Download or read book Advertising s Hidden Effects written by Mark S. Albion and published by Praeger. This book was released on 1983-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising s Hidden Effects written by Mark S. Albion and published by Praeger. This book was released on 1983-02-28 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in New Formats and Media written by Patrick De Pelsmacker and published by Emerald Group Publishing Limited. This book was released on 2016-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
Download or read book The Effect of Advertising and Display written by Robert East and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Download or read book The Advertising Controversy written by Mark S. Albion and published by Praeger. This book was released on 1981-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Download or read book Profitable Advertising written by and published by . This book was released on 1895 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effect of Advertising on Sales and Brand Shares written by J. M. Samuels and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Dean M. Krugman and published by . This book was released on 1994 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Holy Bible According to the Authorized Version A D 1611 Romans Philemon written by Frederic Charles Cook and published by . This book was released on 1881 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Non Verbal Communication written by Fernando Poyatos and published by John Benjamins Publishing Company. This book was released on 1992-12-10 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume on nonverbal communication studies, the most multi- and interdisciplinary contribution to this field in almost twenty years, offers numerous suggestions for further research in many hitherto unexplored areas. The twenty contributions include the most recent theoretical and empirical crosscultural studies of gestures from historical, communicative and sociopsychological perspectives. In addition the volume presents novel psychological and clinical studies of nonverbal behaviors in connection with, for instance, aphasias and children's experience of artificial limbs. A whole section is devoted to nonverbal communication in literature and literary translation, and a discussion of art and literature, which opens new avenues for literary analysis and a better understanding of reading as a recreational experience. A unique feature is a discussion of Nonverbal Communication Studies as an academic area (including detailed outlines of three current courses), complemented by an extensive bibliography.
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Download or read book AdValue written by Leslie Butterfield and published by Routledge. This book was released on 2012-05-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Download or read book Psychology of the Media written by David Giles and published by Bloomsbury Publishing. This book was released on 2010-08-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others. In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour. Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.
Download or read book Retail and Marketing Channels Rle Retailing and Distribution written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-08-09 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Download or read book International Journal of Advertising written by and published by . This book was released on 2010 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
