Download or read book The Advertising Red Books written by and published by . This book was released on 2010 with total page 2504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Red Books Indexes written by and published by . This book was released on 2004 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Download or read book Persuasion and Influence in American Life written by Gary C. Woodward and published by Waveland Press. This book was released on 2013-12-23 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.
Download or read book Humor in Advertising written by Charles S. Gulas and published by M.E. Sharpe. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brandishing the First Amendment written by Tamara Piety and published by University of Michigan Press. This book was released on 2012-02-08 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, corporations and other commercial entities have used strategic litigation to win more expansive First Amendment protections for commercial speech—from the regulation of advertising to the role corporate interests play in the political process, most recently debated in the Supreme Court case of Citizens United v. Federal Election Commission. Tamara R. Piety, a nationally known critic of commercial and corporate speech, argues that such an expansion of First Amendment speech rights imperils public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. Beginning with an evaluation of commonly evoked philosophical justifications for freedom of expression, Piety determines that, while these are appropriate for the protection of an individual’s rights, they should not be applied too literally to commercial expression because the corporate person is not the moral equivalent of the human person. She then gathers evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies to show how overly permissive extensions of First Amendment protections to commercial expression limit governmental power to address some of the major social, economic, and environmental challenges of our time. “The timeliness of the topic and the provision of original positions are sure to make the book a valuable contribution that should draw much attention.” —Kevin W. Saunders, Michigan State University
Download or read book Red Flags written by Wendy L. Patrick, PhD and published by St. Martin's Press. This book was released on 2015-05-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all need emotional blinders: the etiquette that keeps society smoothly moving depends on it. But when you absolutely must rely on another person, you have to be able to assess them objectively. In RED FLAGS, author Wendy L. Patrick shares simple strategies anyone can use to spot deceptive or downright dangerous people who use ingratiation and social convention to draw in and lull victims. Readers will learn how even the most skeptical of us use rose-colored lenses on those around us, in three sections:-Blinded by Desire-from the alluring lenses of attraction and positive attention to the blindness of marital "bliss" and the distorted lens of delusion-Overlooking Red Flags in a Professional Setting-how reassuring proximity and the false security of credibility and similarity can lead to costly mistakes -Be Afraid of What You Can't See-the ultimate cost of wearing emotional blinders around the truly disturbed/criminal, from sexual predation to domestic abuse, stalking and cyberstalking. Readers will learn how to:-avoid selective attention-observe people over time (bad guys rely on first impressions)-ask questions: most people's favorite topic is themselves-cybersleuth to verify information and track down inconsistencies You need this book if you:-want to know if a potential boyfriend is trustworthy-are interviewing or hiring new employees-are selecting anyone to take care of your children-are lending money or property-have partners in business
Download or read book Kale Akte the Fair Promontory written by Adam Lindhagen and published by Oxbow Books. This book was released on 2020-10-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume investigates the interaction between the natural environment, market forces and political entities in an ancient Sicilian town and its surrounding micro-region over the time-span of a thousand years. Focusing on the ancient polis of Kale Akte (Caronia) and the surrounding Nebrodi area on the north coast of Sicily, the book examines the city’s archaeology and history from a broad geographical and cultural viewpoint, suggesting that Kale Akte may have had a greater economic importance for Sicily and the wider Mediterranean world than its size and lowly political status would suggest. Also discussed is the gradual population shift away from the hill-top down to a growing harbour settlement at Caronia Marina, at the foot of the rock. The book is particularly important for the comprehensive analysis of the 1999–2004 excavations at the latter, with fresh interpretations of the function of the buildings excavated and their chronology, as well for reviewing the present state of our knowledge about Kale Acte/Calacte, and defining research questions for the future. The archaeological material at the heart of this study comes from excavations at the site conducted by the author. It is one of the few detailed publications from Sicily of Hellenistic and Roman amphora material. The conclusions about changing trends of commercial production and exchange will be of interest to those working on ceramic material elsewhere in Sicily and indeed further afield. The study also offers a fresh perspective of the economic history of ancient Sicily, and concludes that Kale Akte’s privileged location on the north coast was well suited for the export trade to Italy and the city of Rome itself, which enabled the Sicilian town to prosper during the Roman Empire. The origins of Kale Akte and its alleged foundation by the exiled Sikel leader, Ducetius, in the fifth century BC, are also discussed in the light of the latest archaeological discoveries. An Italian summary of each chapter is also included.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sri Lanka at the Crossroads of History written by Zoltán Biedermann and published by UCL Press. This book was released on 2017-06-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The peoples of Sri Lanka have participated in far-flung trading networks, religious formations, and Asian and European empires for millennia. This interdisciplinary volume sets out to draw Sri Lanka into the field of Asian and Global History by showing how the latest wave of scholarship has explored the island as a ‘crossroads’, a place defined by its openness to movement across the Indian Ocean.Experts in the history, archaeology, literature and art of the island from c.500 BCE to c.1850 CE use Lankan material to explore a number of pressing scholarly debates. They address these matters from their varied disciplinary perspectives and diverse array of sources, critically assessing concepts such as ethnicity, cosmopolitanism and localisation, and elucidating the subtle ways in which the foreign may be resisted and embraced at the same time. The individual chapters, and the volume as a whole, are a welcome addition to the history and historiography of Sri Lanka, as well as studies of the Indian Ocean region, kingship, colonialism, imperialism, and early modernity.
Download or read book Red Flags written by Wendy L. Patrick and published by Macmillan. This book was released on 2015-05-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all need emotional blinders: the etiquette that keeps society smoothly moving depends on it. But when you absolutely must rely on another person, you have to be able to assess them objectively. Red Flags shares simple strategies anyone can use to spot deceptive, or downright dangerous people, who use ingratiation and social convention to draw in and lull victims. Readers will learn how even the most skeptical of us use rose-colored lenses on those around us, in three sections: -Blinded by Desire-from the alluring lenses of attraction and positive attention to the blindness of marital "bliss" and the distorted lens of delusion -Overlooking Red Flags in a Professional Setting-how reassuring proximity and the false security of credibility and similarity can lead to costly mistakes -Be Afraid of What You Can't See-the ultimate cost of wearing emotional blinders around the truly disturbed/criminal, from sexual predation to domestic abuse, stalking and cyberstalking Readers will learn how to: -Avoid selective attention -Observe people over time (bad guys rely on first impressions) -Ask questions: most people's favorite topic is themselves -Cybersleuth to verify information and track down inconsistencies You need this book if you: -Want to know if a potential boyfriend is trustworthy -Are interviewing or hiring new employees -Are selecting anyone to take care of your children -Are lending money or property -Have partners in business
Download or read book Geological Setting Palaeoenvironment and Archaeology of the Red Sea written by Najeeb M.A. Rasul and published by Springer. This book was released on 2018-12-05 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers invited contributions from active researchers to provide an up-to-date overview of the geological setting of the Red Sea. It discusses aspects ranging from historical information to modern research in the Red Sea, and presents findings from rapidly advancing, emerging fields. This semi-enclosed young ocean basin provides a unique opportunity to study the development of passive continental margins in order to examine the current status of that region. In addition to studies on the Sea itself, it includes those from related fields on the littoral zone. The book is of interest to geoscientists and non-specialists alike.
Download or read book Korean War Comic Books written by Leonard Rifas and published by McFarland. This book was released on 2021-05-11 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comic books have presented fictional and fact-based stories of the Korean War, as it was being fought and afterward. Comparing these comics with events that inspired them offers a deeper understanding of the comics industry, America's "forgotten war," and the anti-comics movement, championed by psychiatrist Fredric Wertham, who criticized their brutalization of the imagination. Comics--both newsstand offerings and government propaganda--used fictions to justify the unpopular war as necessary and moral. This book examines the dramatization of events and issues, including the war's origins, germ warfare, brainwashing, Cold War espionage, the nuclear threat, African Americans in the military, mistreatment of POWs, and atrocities.
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Download or read book Canadian Books in Print Author and Title Index written by and published by University of Toronto Press. This book was released on 1975 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Service Science written by Paul P. Maglio and published by Springer Science & Business Media. This book was released on 2010-06-14 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying scientific understanding, engineering discipline, and management practice to designing, improving, and scaling service systems. Handbook of Service Science takes the first major steps to clarifying the definition, role, and future of this nascent field. Incorporating work by scholars from across the spectrum of service research, the volume presents multidisciplinary perspectives on the nature and theory of service, on current research and practice in design, operations, delivery, and innovation of service, and on future opportunities and potential of service research. Handbook of Service Science provides a comprehensive reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.
